The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Learn how to build wealth and win financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)

Laughingman21

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Sep 7, 2015
175
368
From my basic knowledge of SEO, I understand that backlinks are important, but I find getting these can be quite hard.

If I'm in the market for selling widgets and notice that blue widgets are going to be the next best thing so want to be top of the rankings. However, Googling "Blue Widgets" brings up low quality pages for people looking to buy.

What would be your tips for getting to the top of "Blue Widgets" or buyer intent pages like "Best Blue Widgets"?

Would hiring a number of bloggers and sending them samples to write reviews on my blue widgets (with backlinks) be a strategy you'd recommend?
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

lludwig

Gold Contributor
FASTLANE INSIDER
Read Fastlane!
Read Unscripted!
Speedway Pass
Aug 18, 2018
467
1,253
New York
From my basic knowledge of SEO, I understand that backlinks are important, but I find getting these can be quite hard.

If I'm in the market for selling widgets and notice that blue widgets are going to be the next best thing so want to be top of the rankings. However, Googling "Blue Widgets" brings up low quality pages for people looking to buy.

What would be your tips for getting to the top of "Blue Widgets" or buyer intent pages like "Best Blue Widgets"?

Would hiring a number of bloggers and sending them samples to write reviews on my blue widgets (with backlinks) be a strategy you'd recommend?

You should always focus on what you can control. You can't control if some site will link to you (other than paid backlinks which I'm not a fan of doing blackhat SEO) but you can control the quality of your content.

You can control the UI/UX experience. You can control your menu structure. You can control links within your content to other articles on your site. You can control adding schema markup to your pages.

All of these are factors that determine ranking. It not just backlinks. In fact if you are an authority on a topic, it's possible to rank for a keyword at low to moderately competitive with ZERO backlinks.

Let me repeat this again. For keywords that have little competition, you can rank for that keyword. But only if you improve the things above. I've proven this many times in my tests.

Backlinks are like two job applicants when you are looking to hire one. If both are equally qualified (ie content, UI/UX, menu, content links, schema, etc..) the one with better grades and college (backlinks) will get the job.

Yes getting backlinks isn't easy, but not impossible and there are methods to get them, but first you need the content and the reason WHY some would want to link to your content organically. If it's crappy content, no one will link to it.

Though it can be said I would recommend going with long-tailed keywords. I've recommended using the Golden Keyword Ratio as a technique that you or any blogger just starting out. It's a great way to start from nothing IMHO.

Read up on it here: Keyword Golden Ratio: Learn How to Rank in 48 Hours
 

Laughingman21

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Sep 7, 2015
175
368
You should always focus on what you can control. You can't control if some site will link to you (other than paid backlinks which I'm not a fan of doing blackhat SEO) but you can control the quality of your content.

You can control the UI/UX experience. You can control your menu structure. You can control links within your content to other articles on your site. You can control adding schema markup to your pages.

All of these are factors that determine ranking. It not just backlinks. In fact if you are an authority on a topic, it's possible to rank for a keyword at low to moderately competitive with ZERO backlinks.

Let me repeat this again. For keywords that have little competition, you can rank for that keyword. But only if you improve the things above. I've proven this many times in my tests.

Backlinks are like two job applicants when you are looking to hire one. If both are equally qualified (ie content, UI/UX, menu, content links, schema, etc..) the one with better grades and college (backlinks) will get the job.

Yes getting backlinks isn't easy, but not impossible and there are methods to get them, but first you need the content and the reason WHY some would want to link to your content organically. If it's crappy content, no one will link to it.

Though it can be said I would recommend going with long-tailed keywords. I've recommended using the Golden Keyword Ratio as a technique that you or any blogger just starting out. It's a great way to start from nothing IMHO.

Read up on it here: Keyword Golden Ratio: Learn How to Rank in 48 Hours
Thanks for that info and I'll definitely look into that ratio for the blogs I'm adding to my site.

However, I don't think I was clear in my question. I want people to link to my product listing for "blue widgets" on a Shopify store. I'm not trying to get backlinks to a blog.

From what you've said above, I should make sure that my site is easy to use and each of my product listings has the information users want to keep them on the site.

I'll continue to look for areas of improvement and collect user feedback, but I think my product listings are now as good/better than my more established competitors, but they are well established in the "widget" market with a number of backlinks whilst I'm relatively new.

I'm now trying to find a niche within the market that I think I can get ahead, so I'm trying to target "blue widgets". This is where I think I stand a chance of getting better listings as my competitors haven't focused on these yet and have average product listings and very few backlinks.

Would asking other bloggers to review my blue widgets (by sending samples) and then linking back to the product page on my store help its ranking?
 

lludwig

Gold Contributor
FASTLANE INSIDER
Read Fastlane!
Read Unscripted!
Speedway Pass
Aug 18, 2018
467
1,253
New York
Thanks for that info and I'll definitely look into that ratio for the blogs I'm adding to my site.

However, I don't think I was clear in my question. I want people to link to my product listing for "blue widgets" on a Shopify store. I'm not trying to get backlinks to a blog.

From what you've said above, I should make sure that my site is easy to use and each of my product listings has the information users want to keep them on the site.

I'll continue to look for areas of improvement and collect user feedback, but I think my product listings are now as good/better than my more established competitors, but they are well established in the "widget" market with a number of backlinks whilst I'm relatively new.

I'm now trying to find a niche within the market that I think I can get ahead, so I'm trying to target "blue widgets". This is where I think I stand a chance of getting better listings as my competitors haven't focused on these yet and have average product listings and very few backlinks.

Would asking other bloggers to review my blue widgets (by sending samples) and then linking back to the product page on my store help its ranking?

Hi Though product pages are high in transaction and yet low in information. it is hard (not impossible) to get a product page for very long-tailed information. Meaning product-specific info when people are searching. Things like:
  • product ID
  • product attributes
  • product description
Though in general Google likes organic search to be more information than transactional. I've mentioned this before in this thread. Most product pages from a store like Shopify are not much in information but high in transaction. The likelihood of ranking for popular keywords (like 'brandname' review) is almost zero. This is why you need a blog as well. The blog is for articles to help educate and add value to readers and is where most of your SEO ranking will come from. If you only have a storefront you are IMHO limiting your self to only highly transactional keywords and that is an arms race. For some of those keywords you might be better off paying for traffic.

As far as your mentioned backlink strategy isn't a bad idea and could be a method to get backlinks.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Kal-El1998

Bronze Contributor
Read Fastlane!
Speedway Pass
Nov 25, 2020
257
194
It depends upon the niche. SEO is a long game. You need to spend 6-12 months if just starting out to start seeing any results. If you want instant results to look at paid traffic instead. It's very rare today to go from 0 to say 100,000k/month of traffic in under a year.
Yeah 100k traffic a month is insane! IMO even sites with 15k+ a month are damn good!
 

rudi4wudi

New Contributor
Jul 26, 2021
5
1
In my opinion, SEO is now one of the best ways to promote a business. However, the choice of strategy should be approached very carefully. It all depends on the product, the site, the concept. Using the wrong methods, you can get a zero or negative result.
The region where you are located largely affects. If you live in Canada, then advertising to the European market will be meaningless. A friend of mine from Australia faced such a problem when he started to promote his own clothing store. And as a result, he turned to WebsiteStrategies Australia for help. After working with this company, he finally felt what kind of influx an SEO can bring.
 
Last edited:

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore
Top