Hi Everyone,
Been dabbling in E-com probably the last 4 years and learning the ropes, I've had moderate success with selling random products on FBA and importing stock for a former boss and making him plenty of profit. I use all of MJ's tools in his books and learned from other entrepreneurs as well.
Currently been developing and getting my new product/brand sorted over the past year. It's finally at the launch stage, I've done a PPC launch but the reception is poor. All the effort I've put into the product putting the customer first by basing my product development on a real need. My impressions are currently 26k with about 30 clicks and the average CPC is $2.
My USP is clearly visible in my main image and I thought customers would pick up on it straight away. I also explain the pain points my product solves in the copy and other images available.
I've come to a conclusion that Maybe my image needs to be changed so the USP stands out more, maybe I need to make a separate aesthetic landing page explaining the USP more clearly and the reason why it's better than all competing products, maybe because I have to no social proof on amazon people are reluctant to buy my product. My USP is a major feature for the product that makes it more useful and much better to use compared to competitors.
I'm keen on getting some feedback or maybe advice from people that have experience in selling products through external ads/ click funnels or people that are experienced in E-com and Amazon that have had successful businesses. I think maybe I could have a lot of success selling it for a higher price through a really good click funnel or landing page.
I'm extremely positive people will appreciate my product in this certain niche and they won't mind paying extra for the USP I provide and overall better value.
Look forward to hearing from everyone, thanks in advance.
Been dabbling in E-com probably the last 4 years and learning the ropes, I've had moderate success with selling random products on FBA and importing stock for a former boss and making him plenty of profit. I use all of MJ's tools in his books and learned from other entrepreneurs as well.
Currently been developing and getting my new product/brand sorted over the past year. It's finally at the launch stage, I've done a PPC launch but the reception is poor. All the effort I've put into the product putting the customer first by basing my product development on a real need. My impressions are currently 26k with about 30 clicks and the average CPC is $2.
My USP is clearly visible in my main image and I thought customers would pick up on it straight away. I also explain the pain points my product solves in the copy and other images available.
I've come to a conclusion that Maybe my image needs to be changed so the USP stands out more, maybe I need to make a separate aesthetic landing page explaining the USP more clearly and the reason why it's better than all competing products, maybe because I have to no social proof on amazon people are reluctant to buy my product. My USP is a major feature for the product that makes it more useful and much better to use compared to competitors.
I'm keen on getting some feedback or maybe advice from people that have experience in selling products through external ads/ click funnels or people that are experienced in E-com and Amazon that have had successful businesses. I think maybe I could have a lot of success selling it for a higher price through a really good click funnel or landing page.
I'm extremely positive people will appreciate my product in this certain niche and they won't mind paying extra for the USP I provide and overall better value.
Look forward to hearing from everyone, thanks in advance.
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