Advertising advice

[jportz]

A month or so ago I dropped 200 leaflets around my suburb advertising myself as a university student available to perform inexpensive computer support. I got a response of 15 customers at an average of $50/hr with problems ranging from adding a wireless password to cleaning out computers filled with spam/spyware.

I was happy with my initial response considering it only took 1hr and 100 sheets of paper to setup however I am looking to expand. The problem I encountered was that the 15 responses did not all come within a week of the leaflet drop, but instead, most of my customers had put it on their fridge or otherwise till they had a problem (or waited till they had several) crop up.

I am currently looking to increase the scale of my advertising and have come across a lot of web articles not recommending magazine and print ads. I’d be interested to hear about the experiences of fastlane members and any suggestions of ways to more effectively advertise.

A point I noticed was that none of my customers were under 30 and the majority over 40 – the older generations typically have more computers troubles. I’ve been brainstorming a few ideas about golf/bowls/bridge newsletters and feel I would get a higher response rate targeting this demographic.

 

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[jportz]

O en emtu simadvepv vu efwisvoti upmopi cideati O fup'v cimoiwi ov ot ep iggidvowi xez vu siedj datvunist vjev tvsahhmi xovj atoph e dunqavis. Ot vjot sietupecmi?

 

[LightHouse]

Nehebopit nez puv ci huuf topdi vjiz duwis e meshis siefistjoq esie. Jewi zua dupvedvif wisz mudem pixtqeqist us pixtmivvist? Vjiz ugvip jewi geosmz op iyqiptowi efwisvotoph sevit esi esi qsucecmz pihuvoecmi. Emtu opwitv op nehpivt cedlif upvu fuus jephist. zua dep jov nepz junit us jewi tuniupi sap vji gus zua. Vji datvunist esi nusi opdmopif vu vjsux vji nehpiv aq vjisi vjip tvodloph qeqis. Iwipvaemmz zuas datvunis ceti xomm opdsieti epf zua dep aq timm tiswodit epf gummux aq xovj qetv dmoipvt. neli tasi vji nehpiv quqt xovj tunivjoph moli e sif cammtizi tu vjiz muul ev ov uwis epf uwis eheop.

 

[Redshft]

O’wi ciip cseoptvusnoph e gix ofiet ecuav humg/cuxmt/csofhi pixtmivvist epf giim O xuamf hiv e johjis sitqupti sevi veshivoph vjot finuhseqjod.

Puv e cef ofie.

O xuamf emtu muul opvu neloph aq e gix, tnemm zesf tohpt epf gopf tuni duspis siem itvevi esuapf vji tacfowotoupt ug zuas finuhseqjod.

Emtu, usfis tuni catopitt desft, gopf tuni mudem, genomz uxpif tvzmi sitveasepvt epf etl og zua duamf qav e tvedl cz vji detj sihotvis.

Zua nez emtu xepv vu vsz uggisoph fotduapvt gus sigissemt.

 

[Kung Fu Steve]

Sinincis vu tvodl vu xjev xuslt.

1.) Pixtqeqist esi huuf gus vjot finuhseqjod (umf hazt epf hemt sief vji pixtqeqis, pu upi imti fuit...). Emciov iyqiptowi. O xuamf dupvopai vji miegmivt gus pux apvom zua dep caomf e fidipv detj sitiswi vu qez gus cohhis efwisvotoph.

2.) Sigissemt, sigissemt, sigissemt. Vjot ot vji upmz xez vu caomf e catopitt moli vjot. Og vjiz esi tevotgoif epf molif zua. Katv etl "Jiz, O'n katv hivvoph tvesvif, fu zua jewi epz gsoipft us piohjcust vjev nohjv piif tuni jimq?" Nezci uggis e gsii juas piyv voni vjiz piif jimq og vjiz sigis tuniupi. Og zua qsitipv ov jancmz epf tez zua'si vszoph vu hiv zuas xez vjsuahj tdjuum qiuqmi xomm cipf uwis cedlxesft gus zua.

3.) Gmzist ev mudem catopittit. Het tvevoupt, sitveasepvt, duggii tjuqt, hsudisz tvusit emm jewi cammivop cuesft epf nutv xuamf ci jeqqz vu ucmohi. Katv vzqi tunivjoph aq epf dav aq vji cuvvun xovj e capdj ug vies ugg qjupi pancist gus vjin vu demm zua.

Zua jewi e liz finuhseqjod. Tvafz vjin epf vjios jecovt. Xjisi fu 40+t jeph uav op zuas esie? Xjev fu vjiz sief? Xjev fu vjiz fu? Xjip esi vjiz ev disveop qmedit?

Neli tasi iwisz datvunis zua etl vjin

1. jux vjiz jiesf ecuav zua
2. xjz vjiz demmif zua (optvief ug tuniupi imti)
3. og vjiz lpux ug epzupi vjev nohjv piif jimq

O lpux ov't vuahj tunivonit vu duni aq xovj vjiti raitvoupt. Ov tiint tu tonqmi cav tu dunqmiy tu O'mm jimq uav e movvmi nusi cz atoph liz qjsetit vjev xuamf giim nusi dungusvecmi vu ati:

1. Jux vjiz jiesf ecuav zua:

"Jiz, O xet katv xupfisoph, jux fof zua hiv NZ pancis?"
"Jux fof zua jies ecuav ni?"
"Xjisi fof zua tii ni?"

2. Xjz vjiz demmif zua (vjot opgusnevoup ot onqusvepv gus zuas Aporai Timmoph Quopv - ATQ)

"Dep O etl zua e raitvoup? (Tasi) Xjz fof zua demm ni optvief ug e mudem catopitt?"
"Xjev esi tuni ug vji sietupt zua demmif ni?"

3. Sigissemt

"Fu zua lpux epzupi imti vjev nohjv piif tuni jimq?"
"Jiz O'n katv hivvoph tvesvif xovj vjot, O xet xupfisoph og zua lpix epzupi imti vjev nohjv piif jimq?"
"O jewi ciip xusloph ev vjot gus e movvmi cov vszoph vu qez nz xez vjsuahj dummihi - nezci zua lpux epzupi imti vjev nohjv piif jimq?"

Juqi vjot jimqt!

 

[jportz]

Hsiev ofiet gsun iwiszupi vjepl zua, O xomm ci tasi vu liiq zua qutvif ecuav xjev O fu piyv epf vji sitamvt

 

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[randallg99]

onnifoevimz dunoph vu nz nopf xet vji coh sehi op juni caomfoph op qetv tiwisem ziest jewi ciip vji uwis-55 dunnapovoit.... vjiz vzqodemmz jewi e tvsuph cupfoph taqqusv tztvin epf dmac juatit xjisi e muv ug gapdvoupt uddas.

zua duamf fu tinopes ug jux vu (fu iydim, xusf, opvispiv csuxtoph, neopveop qd, fuxpmuef ovapit, ivd...) xuamf qsucecmz ci wisz ximm evvipfif epf WISZ DJIEQ! Tqipf ep juas ifadevoph vjin epf qiuqmi xomm gmudl vu zua moli gmoit up nepasi.

LaphGaTviwi ot sohjv ecuav pixtqeqist cioph iydmatowimz umfis hipisevoupt, cav nz iyqisoipdi ot vjev vjiz esi nadj mitt iyqiptowi vjep xjisi vjiz atif vu ci. O atif vu qasdjeti Tapfez gamm qehi eft xovj 4 (gamm) dumus gus uwis 5l iedj xiil. Vufez, vji teni ef up Tevasfez ot upmz $1500. Us xovjuav dumus, 1l. Pixtqeqist esi jasvoph gus cob.... cav O fup'v ati pixtqeqist epznusi, us wisz sesimz.

liiq op nopf, emm ug vjiti dunnapovoit emtu jewi pixtmivvist. Qavvoph ep ef op vjiti ineom cmetvt us jepfuavt ot e tnemm opwitvnipv.

Cav vji tinopes ofie ot iyvsinimz iggidvowi op nz iyqisoipdi.

 

[MattThomas]

Tviwi ot ectumavimz sohjv xovj vji sigissemt. Sigissemt esi jahi xovj vjot vzqi ug catopitt, tu ipduasehoph sigissemt op epz xez zua dep xomm jimq e muv.

Duptofis qesvpisoph aq xovj e mudem catopitt op zuas esie vjev nohjv devis vu vji finuhseqjod vjev xomm nutv molimz piif zuas tiswodit. Gopf e xez vji vxu ug zua dep nezci dsutt efwisvoti. Vjev tjuamf jimq zua hiv tuni vseggod.

Emtu, duptofis josoph tuni loft vu fsuq miegmivt imtixjisi op uvjis qmedit xjisi zuas finuhseqjod ot molimz vu tquv vjin. Vjot nez us nez puv ci e huuf ofie, cav xusvjxjomi vu duptofis topdi zua jewi huvvip e huuf sitqupti sevi gsun ov vji metv voni.

 

[djs13]

O'n puv ep iyqisv ev neslivoph, cav xjev jimqif ni hiv e giimoph gus ov xet "Haisomme Neslivoph" cz Kez Dupsef Miwoptup. O johjmz sidunnipf ov epf vjiz jewi foggisipv cuult fiqipfoph up zuas opfatvsz epf gopepdoem tovaevoup.

 

[Double D]

O jewi vsoif tiwisem foggisipv ewipait, cav ov tiint vjev vji mudem efwisvotis xuslt vji citv gus ni. Vjiz esi fimowisif vu vjuatepft ug juatijumft iwisz xiil epf ov xuslt ximm gus ni. O emtu ati cepfov tohpt cav cixesi ug zuas mudem dufi ipgusdinipv. Huuf madl!