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A quick tour over my past 6 years.

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domdd

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Hey all,

Almost 6 years have passed since I started my first company. How did it started?...
My friend and I were members of a bigger brass band. Multiple events are hosted yearly by the band but the earnings of selling food and drinks never reached its full potential. We thought thoroughly how the process could be improved and came up with the idea of developing a specific Point of Sales (POS) cash system for clubs like bands etc. After spending a couple of years of endless developing the Android App, we finally could start testing the Software on multiple events. It did work - Hooray!!!. Additionally, we started selling subscriptions in the Android PlayStore to other clubs.
This could've been a happy ending, but unfortunately new financial laws had been introduced in Germany which were too complicated and we ended up removing the App from the Store.
My friend and I parted ways.

A year later, I meet an old friend from school, who turned out to be a Software Engineer too and we talked about my failed business. He got interested and we met multiple times to discuss different ideas for new businesses. We started developing a social media content planer until we got scared of the daily changing Api policies of the bigger companies.
Again, starting from scratch, we looked for new ideas. Unfortunately, I persuaded him to give the POS idea a new try. After doing our research we found already available software solutions to tackle the financial laws (TSE) and started blindly developing the software. This time we wanted to not only have clubs as our customers but also the food service industry.

No marketing research, no customer research, nothing....

After 2 more years of developing, we finally got the Backend to work but we still didn't know how to stand out compared to our competitors.
This was a huge bump on our motivation. My buddy gave up and I was alone with an unfinished product. Again.

Another friend of mine got the news, that I stopped working on the POS system and had time available for an idea he had for a long period of time. He needed a Software Engineer to develop the App. The idea was to create a platform for coaches where they can create and publish their workout for private customers.
I implemented a MVP within the next 6 months and then we started testing the App in a local Crossfit Box, where he was coaching for years. Unfortunately, the feedback wasn't great. Additionally, he got his first child and his focus shifted. Again, I was on my own. This was 3 months ago.

Currently, I'm working for a big US software company, which definitely is a great place to be and I only could acquire the job because of the knowledge I obtained by starting all the different companies. But this isn't enough for me. Sure, I could work there for the next 40 years and then retire, but only the thought is sickening to me.

I'm still motivated to walk the Fastlane instead of the Slowlane. Shout out to @MJ DeMarco, your book really helped with my vanishing motivation and inspired me!

Best,
Dominik
 
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Last edited:
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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