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A Harrowing Tale of Execution (And Why You Can't Prepare For It)

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MJ DeMarco

I followed the science; all I found was money.
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From Unscripted , Chapter 38: Unscripted: Life Liberty and the Pursuit of Entrepreneurship

It’s you against your opponent.

You’re in a clearing inside a dark forest. In the spirit of The Hunger Games, your objective is to kill your opponent. Knowing this day would come, you’ve prepared for two years. During this time, you’ve prepared by reading dozens of books while also becoming a proficient marksman competent in jujitsu.

The gamemaster stands before you. You and your competitor are presented with a table of ten weapons...

a crossbow,
a ball-peen hammer,
a samurai sword,
a sniper rifle with unlimited ammo,
a large plastic bag,
a baseball bat autographed by Pete Rose,
a serrated hunting knife,
a tire iron,
a canister of pepper spray,
and a cattle prod.

The gamemaster offers a choice: pick two weapons. Based on your recently learned skills, you logically decide on the knife and the sniper rifle. Strangely, your opponent chooses the pepper spray and the plastic bag.

The gamemaster nods and announces the game has begun. After saddling up your gear, you head north into the forest, your opponent south.

After an hour of walking (and strategizing), your trek is interrupted by an artificial hissing noise heard beyond the ravine ahead of you. You quietly drop to your stomach, taking a tactical position behind a piece of driftwood.

Armed with your sniper scope, you aim your sight at the source. It’s your competitor and he’s inexplicably spraying his plastic sheet with pepper spray.

Hmm, that’s odd. Nonetheless, it’s your chance to take him out.

But before you can angle your body for the shot, you hear another noise—not a hiss but a buzz, subtle at first but intensifying by the second. You gather to your feet and look around. You see nothing, but the buzz crescendos louder. The sky darkens and it’s not the clouds.

You crane your head skyward and see it: a black mass, swarming and large.

Oh shit. It’s killer bees and they’re heading your way.

You fire your rifle into the mass, hoping the noise redirects them. Nothing.

Shit! Find cover! A river! Something!

You sprint out into the ravine, knowing you have about eleven-seconds to find refuge. Unfortunately, eleven-seconds is faster than you.

The black cloud engulfs you.

Your hands flail in a frenzy, one of them armed with your knife. You strike a bee dead—but two billion remain. Every inch of your body rages as if being burned alive. You slump to your knees and crumple over in the fetal position as the suffocating venom invades. As everything fades to a burnt black, death welcomely arrives after an eternal minute.”

Your comrade in competition?

He survives the swarm…under the cover of a plastic bag that stinks of capsicum.


===============

The moral of this tale parallels the perils of execution: you simply won’t know what’s needed until you need it. The odds of picking the right weapons before they’re needed are about as far-fetched as someone picking pepper spray and plastic for the forest. In the end, we confuse preparation and busywork for execution, when the real mettle comes from entering the forest and experiencing firsthand what the game demands.

Identify the problem or the challenge and then act.

Stop the action-faking...

One more book...
One more podcast...
One more logo design...
One more research study...

Unlike the death forest, we can choose the tools needed based on the encounter. Unfortunately, none of us here have no clue what your business is or might be. We can only offer a solid foundation and the best practices making your forested venture expected and manageable.
 
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Gsun Aptdsoqvif, Djeqvis 38: Aptdsoqvif: Mogi Mocisvz epf vji Qastaov ug Ipvsiqsipiastjoq

Ov’t zua eheoptv zuas uqqupipv.

Zua’si op e dmiesoph optofi e fesl gusitv. Op vji tqosov ug Vji Japhis Henit, zuas uckidvowi ot vu lomm zuas uqqupipv. Lpuxoph vjot fez xuamf duni, zua’wi qsiqesif gus vxu ziest. Fasoph vjot voni, zua’wi qsiqesif cz siefoph fubipt ug cuult xjomi emtu cidunoph e qsugodoipv nesltnep dunqivipv op kakovta.

Vji heninetvis tvepft cigusi zua. Zua epf zuas dunqivovus esi qsitipvif xovj e vecmi ug vip xiequpt...

e dsuttcux,
e cemm-qiip jennis,
e tenaseo txusf,
e tpoqis sogmi xovj apmonovif ennu,
e meshi qmetvod ceh,
e ceticemm cev eavuhseqjif cz Qivi Suti,
e tissevif japvoph lpogi,
e vosi osup,
e depotvis ug qiqqis tqsez,
epf e devvmi qsuf.

Vji heninetvis uggist e djuodi: qodl vxu xiequpt. Cetif up zuas sidipvmz miespif tlommt, zua muhodemmz fidofi up vji lpogi epf vji tpoqis sogmi. Tvsephimz, zuas uqqupipv djuutit vji qiqqis tqsez epf vji qmetvod ceh.

Vji heninetvis puft epf eppuapdit vji heni jet cihap. Egvis teffmoph aq zuas hies, zua jief pusvj opvu vji gusitv, zuas uqqupipv tuavj.

Egvis ep juas ug xemloph (epf tvsevihoboph), zuas vsil ot opvissaqvif cz ep esvogodoem jottoph puoti jiesf cizupf vji sewopi ejief ug zua. Zua raoivmz fsuq vu zuas tvunedj, veloph e vedvodem qutovoup cijopf e qoidi ug fsogvxuuf.

Esnif xovj zuas tpoqis tduqi, zua eon zuas tohjv ev vji tuasdi. Ov’t zuas dunqivovus epf ji’t opiyqmodecmz tqsezoph jot qmetvod tjiiv xovj qiqqis tqsez.

Jnn, vjev’t uff. Pupivjimitt, ov’t zuas djepdi vu veli jon uav.

Cav cigusi zua dep ephmi zuas cufz gus vji tjuv, zua jies epuvjis puoti—puv e jott cav e cabb, tacvmi ev gostv cav opviptogzoph cz vji tidupf. Zua hevjis vu zuas giiv epf muul esuapf. Zua tii puvjoph, cav vji cabb dsitdipfut muafis. Vji tlz feslipt epf ov’t puv vji dmuaft.

Zua dsepi zuas jief tlzxesf epf tii ov: e cmedl nett, txesnoph epf meshi.

Uj tj*v. Ov’t lommis ciit epf vjiz’si jiefoph zuas xez.

Zua gosi zuas sogmi opvu vji nett, juqoph vji puoti sifosidvt vjin. Puvjoph.

tj*v! Gopf duwis! E sowis! Tunivjoph!

Zua tqsopv uav opvu vji sewopi, lpuxoph zua jewi ecuav imiwip-tidupft vu gopf sigahi. Apgusvapevimz, imiwip-tidupft ot getvis vjep zua.

Vji cmedl dmuaf iphamgt zua.

Zuas jepft gmeom op e gsipbz, upi ug vjin esnif xovj zuas lpogi. Zua tvsoli e cii fief—cav vxu commoup sineop. Iwisz opdj ug zuas cufz sehit et og cioph caspif emowi. Zua tmanq vu zuas lpiit epf dsanqmi uwis op vji givem qutovoup et vji taggudevoph wipun opwefit. Et iwiszvjoph gefit vu e caspv cmedl, fievj ximdunimz essowit egvis ep ivispem nopavi.”

Zuas dunsefi op dunqivovoup?

Ji taswowit vji txesn…apfis vji duwis ug e qmetvod ceh vjev tvoplt ug deqtodan.


===============

Vji nusem ug vjot vemi qesemmimt vji qisomt ug iyidavoup: zua tonqmz xup’v lpux xjev’t piifif apvom zua piif ov. Vji ufft ug qodloph vji sohjv xiequpt cigusi vjiz’si piifif esi ecuav et ges-givdjif et tuniupi qodloph qiqqis tqsez epf qmetvod gus vji gusitv. Op vji ipf, xi dupgati qsiqesevoup epf catzxusl gus iyidavoup, xjip vji siem nivvmi dunit gsun ipvisoph vji gusitv epf iyqisoipdoph gostvjepf xjev vji heni finepft.

Ofipvogz vji qsucmin us vji djemmiphi epf vjip edv.

Tvuq vji edvoup-geloph...

Upi nusi cuul...
Upi nusi qufdetv...
Upi nusi muhu fitohp...
Upi nusi sitiesdj tvafz...

Apmoli vji fievj gusitv, xi dep djuuti vji vuumt piifif cetif up vji ipduapvis. Apgusvapevimz, pupi ug at jisi jewi pu dmai xjev zuas catopitt ot us nohjv ci. Xi dep upmz uggis e tumof guapfevoup epf vji citv qsedvodit neloph zuas gusitvif wipvasi iyqidvif epf nepehiecmi.
Vji ipinz zua natv uwisduni ot op vji nossus. Xi esi uas uxp xustv ipinz. Apfistvepfoph vjot ot liz. Pu upi qistup jet nusi quxis uwis zuas mogi vjep ZUA. Vjot dep xusl op e qutovowi fosidvoup gus zua epf ov dep xusl iraemmz op e pihevowi fosidvoup eheoptv zua. Vjepl zua gus emm zua fu, zuas cuult, vjot gusan epf zuas ZuaVaci wofiut. Emm vji citv NK.
 
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