8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[GravyBoat]

F*cking sweet

Seriously. The Gloss white/black pair needs to be in my hands ASAP. Can't even imagine how excited you are to have created these bad boys yourself.

Also, you scored BIG TIME on the domain name. I can envision a marketing video where people are saying "why do I wear 8?" over and over again. Mad props Vick.

 

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[nzerinto]

Also, you scored BIG TIME on the domain name.

I must have missed something - what was the domain name?

 

[Vick]

iwear8.com

 

[Bigguns50]

This is so cool. I love telling people about it.

 

[nzerinto]

iwear8.com

Very cool - love the site design. Just one bit of feedback for you - on this page, for me the design gets cut off at the bottom - the price is cut off right at the top. I'm running 1920 x 1080 resolution screen.

 

[Vick]

Very cool - love the site design. Just one bit of feedback for you - on this page, for me the design gets cut off at the bottom - the price is cut off right at the top. I'm running 1920 x 1080 resolution screen.

is your Browser full screen?

 

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[sethnejame]

Kick some a$$, Vick! Everything looks great. . .following the hell outta this thread.

 

[nzerinto]

is your Browser full screen?

Yep, and tested in both Chrome and Firefox, same thing is happening. I've uploaded a screenshot of what I'm seeing....

Anyway, could just be me, or my screen resolution...although apparently the most common browser resolution right now is 1366x768, so I changed mine to that, and the price actually gets knocked out completely

 

[Vick]

ok thanks I'll switch up the image size ratios. see if that helps.

the website is responsive, so you can always just re-size your browser window.

 

[sadlerj]

You have such a great product design. I'm sure there are some celebrities/athletes who would love to have their own limited edition signature sunglasses. Maybe win/win for both of you. Not that I know a thing about that sort of licensing, so I could be talking pie-in-the-sky, but I image the right endorsements would moonrocket your product.

 

[Vick]

You have such a great product design. I'm sure there are some celebrities/athletes who would love to have their own limited edition signature sunglasses. Maybe win/win for both of you. Not that I know a thing about that sort of licensing, so I could be talking pie-in-the-sky, but I image the right endorsements would moonrocket your product.

thanks bud

Ya, sponsorship is something I'm willing to consider in the future, if that's what you mean. But I would probably just design a pair for the sponsor, and they wouldn't be limited, just named after them or something like that. Limited editions hasn't really sparked my interests, I don't like the idea of limiting a design that can potentially bring in millions, instead of thousands, maybe way down the road.

It will also cost a lot to produce small quantities with my supplier. If there even willing to do so. Something I have to figure out.

It's a good idea for the future, but right now my focus is just too make a 150,000$ a year OR 15,000$ a month. So that I can leave my job.

 

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[Bigguns50]

Vick...FYI...My screen shows the same as @nzerinto's screen. Besides that, the site is over the top on the 'coolness' meter !

 

[Vick]

Vick...FYI...My screen shows the same as @nzerinto's screen. Besides that, the site is over the top on the 'coolness' meter !

ok. i'll have to switch the image ratios. thanks

 

[Phones]

Nice progress @Vick ! @JasonR what's your thoughts on the boosting thing yielding more results than direct ads? I'm asking this because my products are also pretty much 99% image based and I will start working around FB soon.

 

[Vick]

Small update on website.

Had to re-fix my 3D model of my sunglasses to better match the manufacturers final version, and redo all the renders. This way when people see the images, they reflect more of what the actual product looks like.

I also changed the visuals from black to white. Which I think looks better. Yes or No?

I also fixed the image ratios on the V.1 page, so they should be visibly better across various screen resolutions.

Let me know if there ok now @Bigguns50 and @nzerinto

http://iwear8.com/

cheers

 

[Lathan]

Hey Vick, site looks great. I have an idea for you to maybe try with the layout to see how it looks.

Instead of the moving image of the sunglasses moving across the entire page how about making the left side where the logo is and the "home", "V.1", "Buy Now" etc a still image and having the moving image on the right of that.

In the image attached to this post, what is on the left side of the black line would be still. And the moving sunglasses would be all to the right of that.

Just something that came to mind that I thought I would share with you . Although, I do like how you have it now..

P.S Obviously it wouldn't be crooked like my line is lol.

 

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[TopChef]

I much prefer the white background. Amazing progress on your website!

 

[GravyBoat]

This is still the final right? If so, super excited Kinda liked the black background, but white is fine as well. Nothing in between.

 

[Vick]

yes. that's the final version. the changes made by the manufacturer were subtle. barely noticeable what changed.

 

[Bigguns50]

I like the white background much better than the black. Brighter, cleaner.

 

[LibertyForMe]

My screen was slightly tilted when I pulled your site up, and I couldn't even see the menu because it blended in with the background. When I adjusted my screen I could see it, but it was still very light. You may consider darkening the menu options up just a bit for better visibility.

 

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[GravyBoat]

the changes made by the manufacturer were subtle. barely noticeable what changed.

Good. Very good. Excited for the shipment (can only imagine how excited you are!)

 

[Vick]

My screen was slightly tilted when I pulled your site up, and I couldn't even see the menu because it blended in with the background. When I adjusted my screen I could see it, but it was still very light. You may consider darkening the menu options up just a bit for better visibility.

i cant. i tried for forever to fix that.

 

[LibertyForMe]

Could you make some sort of special CSS class that is specifically for the color?

I am not 100%, but this seems to work:

<a id="colormenu" href="http://iwear8.com/v1/">V.1</a>

I added the id="colormenu" bit. I think you would need to add that to each item individually on the menu.

Then, in your CSS, do something like this:

#colormenu {
color: #222222;
}

I played with it in Google Chrome Developer tools, and it looks like the attached.

Also, I took a screenshot of the dev tool.

 

[Milkanic]

There is no need to add more css classes/ids.

The menu is controlled in the below file
http://iwear8.com/wp-content/themes/rhea/css/menu3.css?ver=1.7

update all the "color" css properies below to black or whatever color you want them to be.

.nav li a
{
    display: block;
    text-transform: uppercase;
    text-shadow: 1px 1px 2px rgba(89,22,20,0.3);
    color: #ccc;
    padding: 5px 20px;
    margin: 2px;
    background: rgba(255,255,255,0.2);
    letter-spacing: 1px;
    -webkit-transform: skew(-12deg);
    -moz-transform: skew(-12deg);
    -o-transform: skew(-12deg);
    -ms-transform: skew(-12deg);
    transform: skew(-12deg);
    -webkit-transition: all 0.4s ease-in-out;
    -moz-transition: all 0.4s ease-in-out;
    -o-transition: all 0.4s ease-in-out;
    -ms-transition: all 0.4s ease-in-out;
    transition: all 0.4s ease-in-out;
}

.nav li ul li a
{
    float: none;
    width: 100%;
    padding: 10px;
    font-size: 16px;
    line-height: 20px;
}

.nav li.current-menu-item > a, .nav li > a:hover, .nav li > a.hover, .nav li > a:active, .nav li.current-menu-parent > a
{
    text-shadow: 1px 1px 10px rgba(89,22,20,0.6);
    color: #fff;
}

.nav li.current-menu-item ul li a:hover, .nav li ul li a:hover, .nav li ul li:hover a, .nav li ul li.current-menu-item a
{
    text-shadow: 1px 1px 10px rgba(89,22,20,0.6);
    color: #fff;
}

#page_content_wrapper
{
    left: 310px;
}

 

[LibertyForMe]

Thank Milkanic - I don't really know the right way to do things, I just play around until I find something that works... 😀

 

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[Vick]

These guys are asking about Sponsorship > http://www.teamswoop.com/Team_Swoop/Swoop.html

Not sure what to do. The owner has asked me 4 times now. He's been pretty persistent. It's not like I left him hanging, I've replied to him a couple times and told him I might be interested, but can't make a decision until we have our product in hand.

The only real issue is, is it in my budget to start sponsoring people from the get go.

He said they don't need much from me, just some pairs for the riders, some banners, and t-shirts. small stuff.

Thoughts?

 

[JasonR]

How long until you get the actual product into your hands? Anxious to see how these turn out.

If you need some FB marketing help, don't be afraid to reach out to me.

 

[Vick]

How long until you get the actual product into your hands? Anxious to see how these turn out.

If you need some FB marketing help, don't be afraid to reach out to me.

Should have my 8 samples of every color in Feb. They actually just sent me a 3d print of the CAD model they did to test the fitment of the frame before moving unto molds. wasnt expecting them to do that, which is cool, should have that in a few days. Full shipment should be around April.

as for the Facebook stuff, def gonna reach out, been following your posts

 

[MJ DeMarco]

The only real issue is, is it in my budget to start sponsoring people from the get go.

NOT in your budget, or IS?

There is some coolness factor here in sponsoring them. What kind of crowds do they attract? This kind of stuff is great for branding, especially if it only costs you a few glasses. You get the exposure of them wearing the glasses plus any branding on clothing, signage, etc. Again, value will be determinant on their crowd exposure -- their audience = your audience.

Keep in mind that anyone wearing the glasses is advertising for you -- if they look great, you are gaining sales by virtue of the product's appeal.

Congrats on continuing progress and process.