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pricing

  1. jesseissorude

    Prototype done. How to price my product when my goal is marketshare acquisition?

    I finished a prototype of my product. Each unit costs $75.28 (in future runs I can get this to $50-60, but I'll use the proto costs for initial number crunching). But, what should my final retail price be? Are there any rules-of-thumb I could use to find an appropriate markup? I have a good...
  2. Scot

    I don’t care about your lead generation

    RANT 
    just tell me the f@$&ing Price! Getting high bounce rates? Low conversion rates? Maybe it’s because you don’t list your prices. I know I’m not the only person out there who immediately hits the back button if you make me call for a quote. If you sell a product or service that can easily...
  3. Lex DeVille

    Disruptive & Innovative Pricing Models Master Thread

    PRICING MODELS MASTER THREAD I searched for a list like this the other day. Google returned a scattered mix of results. Didn't find one here either. So I thought it might be useful to list different pricing models into a single place. Please Note: There are other threads for pricing strategy...
  4. Nekoemon

    Massage Music pricing: exclusive or accessible?

    EXECUTION 
    Hello Fastlaners being a composer and loving to have a massage, I decided to start a massage music business. Problem to solve: massage music is often too randomly chosen and lacks credibility because of the esotheric image of the CD. How to solve it? By creating music that fits specific kinds...
  5. Scot

    Your audience has spoken

    MARKETING 
    And they hate your product. So I saw this Facebook ad at least 3 times yesterday (I think I got pixeled after I clicked it the first time) There's an important lesson here that the business hopefully will learn and I hope you'll pick up before it hurts you. So their copy reads that they...
  6. Lex DeVille

    Why You're Not An a**hole When You Charge High Rates

    THIS IS A 5-10 MINUTE READ. THERE'S A TL;DR VERSION AT THE BOTTOM IF YOU NEED TO COME BACK LATER. >) (If you aren't interested in high-ticket sales, you can skip this one completely.) You know there's 2 ways to reach your money targets: 1) Impact on an order of scale (100,000 ebook sales at...
  7. D

    Entering into established market

    Is it better to price your product lower when entering as a new company in a already established market? Or is it better to price your product accordingly and just provide a superior product? I would offer a superior product in both situations. However, is it better to offer a low price or high...
  8. MidwestLandlord

    The Basics of Pricing

    NOTABLE! MARKETING 
    @Vigilante mentioned in this thread how he set the price for his new book, and mentioned price points in consumer psychology: Vigilante's Book "Vigilant Kids" Step by Step I used to consult for a major fastfood chain, and was responsible for pricing with all new franchisee's in the USA. Figure...
    • MidwestLandlord
    • Thread
    • brick and mortar give me likes price points price strategy pricing pricing strategies rambling vodka
    • Replies: 146
    • Forum: Marketing Strategy
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