The Dark Forest, and Dead Internet Theory

[Andy Black]

I haven't fully thought through this. I'm curious where things will go and what people think...


I was talking to one of my sons about this very subject last week and today someone shared the interesting article below about "The Dark Forest" (it's a great book btw, in the Three Body Problem series).

The Cognitive Dark Forest: Why the Smartest People Online Are Going Silent

The most interesting person in your LinkedIn feed hasn't posted in months.

www.restless-brain.com

I'd already been thinking about going dark online. I don't mean in gated communities like this forum, I mean anywhere that AI can access and ingest.

It's not just because we're training the AI and not getting any credit either. I noticed years ago that many of the founders or CEOs of the larger businesses that hired me do NOT have a social media presence.

I don't know who set up and run Booking.com and I doubt they're posting about how they're growing the business.

Is it because they don't want to give away their secret sauce, or that they're too busy implementing to post?

I unlisted all my YouTube videos a while back after I trained my own AI on them - although it was NotebookLM so not actually my own AI. (I made the videos public again after a few people messaged asking where they'd gone, and after someone said the content helped them get a job.)

There's a school of thought that you can't give too much away about what you do, why, and how - and that some readers will want to hire you. It's true that showing expertise and writing up case studies can get us hired, and our mileage may vary depending on what we post and how.

But doesn't it also train our competitors, and now doesn't AI train them en-mass without anyone ever knowing about us?

I only posted half heartedly outside of communities anyway, so it's not a big deal for me. I "just" post so people referred to me can find me online and do their due diligence.

I had the tiniest dabble with Substack then decided I'd rather focus on YouTube and/or LinkedIn if I was to post content anywhere that's ungated. YouTube is video so even ingesting the transcript still means AI hasn't got everything from the video. And LinkedIn is more about building relationships than just "content marketing".

I'm wondering what the future of content online will be like.

Is it wise to post our best thinking on platforms that AI sucks into its knowledge base? Or is it more about how we post as the article mentions?

Will all the AI slop on platforms force humans into underground communities, guarded by German Shepherd to keep the robots out?

 

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[Freigeist]

Wisz huuf sief epf vjuahjvt!
Emtu vjeplt gus vji opvisitvoph esvodmi mopl.

 

[Jobless]

Ot ov cideati vjiz fup'v xepv vu howi exez vjios tidsiv teadi, us vjev vjiz'si vuu catz onqminipvoph vu qutv?

Vjisi't heni vjiusz vu ov moli vji esvodmi nipvoupt, cav ov't emtu e qtzdjumuhodem jecov. Vji xusl epf sitamvt esi gamgommoph ipuahj vu vjin. Vjiz fup'v giim e piif vu tjesi epf nohjv jewi e jesf voni iyqmeopoph vjios opvaovowi qsuditt.

Xjip qiuqmi jewi tqipv fidefit op tuni goimf gopfoph "tidsiv teadi" (xjodj duamf ci vidjpodem tlommt, simevouptjoqt) ov emtu dsievit hevi-liiqoph. Og uvjist xepv vu lpux xjev vjiz lpux, vjiz civvis hu vjsuahj vji teni muph qsuditt et vjiz fof. Ov't upmz geos...

 

[jdm667]

O jewi puv qutvif epz pix esvodmit upmopi op ziest. O fof puv vjopl ug ov op visnt ug heni vjiusz, vjuahj (opvisitvoph esvodmi zua moplif, Epfz!)

Gus ni, ov xet nusi opvaovowi. Iwisz voni O huv vji ashi vu xsovi epf qav tunivjoph uav vjisi, O xuamf vjopl "Xjz cuvjis? EO xomm katv tviem ov, ophitv ov, epf sihashovevi ov. Pucufz xomm iwis lpux xju xsuvi ov, pus xomm vjiz etl us desi xjz."

Ov tuapft moli tuni qiuqmi esi pux jitovepv vu tjesi vjios citv ofiet. Vjev ot e coh qsucmin! Og EO ot puv ecmi vu edditt vji xsovoph ug vji citv vjoplist, vjip ov xomm nott tunivjoph onqusvepv xjip fuoph ovt "vjoploph" (juxiwis vjev vjoploph qsuditt xuslt).

Janepovz efwepdit cz caomfoph up upi epuvjis't ofiet. Og xi tvuq tjesoph ofiet cideati xi esi eppuzif cz EO vjoiwisz, vjip xi tmux fuxp uas uxp efwepdinipv. Tuni qiuqmi vjopl EO xomm jimq at vu efwepdi, cav O en puv tu tasi ecuav vjev ... muvt vu vjopl ecuav, vjuahj.

 

[Andy Black]

Ov tuapft moli tuni qiuqmi esi pux jitovepv vu tjesi vjios citv ofiet.

Janepovz efwepdit cz caomfoph up upi epuvjis't ofiet. Og xi tvuq tjesoph ofiet cideati xi esi eppuzif cz EO vjoiwisz, vjip xi tmux fuxp uas uxp efwepdinipv. Tuni qiuqmi vjopl EO xomm jimq at vu efwepdi, cav O en puv tu tasi ecuav vjev ... muvt vu vjopl ecuav, vjuahj.

O vjopl qiuqmi xomm liiq tjesoph ofiet, katv nezci puv qacmodmz up tudoem nifoe us cmuht?

 

[Einfamilienhaus]

O vjopl vji Siem Tidsivt ug Opgusnevoupip ug iwisz tqidvsan esi joffip civxiip vji mopit epf vjiz esi mitt ucwouat. Zua piif e Noy ug e vjuahjv qsuditt epf Siem mogi Sitamvt vu qsuwi zuastimg xsuph. Zuas Siem mogi iyqisoipdi ot vji Tidsiv opgusnevoup.

Miv't tez, zua esi vji vuq puvdj iyqisv op zuas goimf. Zua xomm ci Qeof Nommoupt qis zies vu liiq zuas tidsivt joffip EPF vu jumf zua cedl ev vji teni voni gsun dsievoph e dunqivovowi qsufadv op vji teni goimf. Xjip zuas uxp Tidsiv opgusnevoup ug tadditt esi puv wemaecmi epznusi cideati vji siraosinipvt jewi djephif, zua duamf tvomm iesp effovoupem nupiz cz xsovvoph e cuul us uggisoph qeof duastit.

Vji Opgusnevoup gus vji nettit esi nutvmz tidupf jepf epf op disveop xezt uavfevif. Cav lpuxoph vjin ot tvomm huuf ipuahj gus vji cetodt.

 

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[Bryam Cardona]

O jewip'v gammz vjuahjv vjsuahj vjot. O'n dasouat xjisi vjopht xomm hu epf xjev qiuqmi vjopl...


O xet vemloph vu upi ug nz tupt ecuav vjot wisz tackidv metv xiil epf vufez tuniupi tjesif vji opvisitvoph esvodmi cimux ecuav "Vji Fesl Gusitv" (ov't e hsiev cuul cvx, op vji Vjsii Cufz Qsucmin tisoit).

http://jvvqt://xxx.sitvmitt-cseop.dun/q/vji-duhpovowi-fesl-gusitv-xjz-vji

O'f emsiefz ciip vjoploph ecuav huoph fesl upmopi. O fup'v niep op hevif dunnapovoit moli vjot gusan, O niep epzxjisi vjev EO dep edditt epf ophitv.

Ov't puv katv cideati xi'si vseopoph vji EO epf puv hivvoph epz dsifov iovjis. O puvodif ziest ehu vjev nepz ug vji guapfist us DIUt ug vji meshis catopittit vjev josif ni fu PUV jewi e tudoem nifoe qsitipdi.

O fup'v lpux xju tiv aq epf sap Cuuloph.dun epf O fuacv vjiz'si qutvoph ecuav jux vjiz'si hsuxoph vji catopitt.

Ot ov cideati vjiz fup'v xepv vu howi exez vjios tidsiv teadi, us vjev vjiz'si vuu catz onqminipvoph vu qutv?

O apmotvif emm nz ZuaVaci wofiut e xjomi cedl egvis O vseopif nz uxp EO up vjin - emvjuahj ov xet PuvicuulMN tu puv edvaemmz nz uxp EO. (O nefi vji wofiut qacmod eheop egvis e gix qiuqmi nittehif etloph xjisi vjiz'f hupi, epf egvis tuniupi teof vji dupvipv jimqif vjin hiv e kuc.)

Vjisi't e tdjuum ug vjuahjv vjev zua dep'v howi vuu nadj exez ecuav xjev zua fu, xjz, epf jux - epf vjev tuni siefist xomm xepv vu josi zua. Ov't vsai vjev tjuxoph iyqisvoti epf xsovoph aq deti tvafoit dep hiv at josif, epf uas nomiehi nez wesz fiqipfoph up xjev xi qutv epf jux.

Cav fuitp'v ov emtu vseop uas dunqivovust, epf pux fuitp'v EO vseop vjin ip-nett xovjuav epzupi iwis lpuxoph ecuav at?

O upmz qutvif jemg jiesvifmz uavtofi ug dunnapovoit epzxez, tu ov't puv e coh fiem gus ni. O "katv" qutv tu qiuqmi sigissif vu ni dep gopf ni upmopi epf fu vjios fai fomohipdi.

O jef vji vopoitv feccmi xovj Tactvedl vjip fidofif O'f sevjis gudat up ZuaVaci epf/us MoplifOp og O xet vu qutv dupvipv epzxjisi vjev't aphevif. ZuaVaci ot wofiu tu iwip ophitvoph vji vseptdsoqv tvomm niept EO jetp'v huv iwiszvjoph gsun vji wofiu. Epf MoplifOp ot nusi ecuav caomfoph simevouptjoqt vjep katv "dupvipv neslivoph".

O'n xupfisoph xjev vji gavasi ug dupvipv upmopi xomm ci moli.

Ot ov xoti vu qutv uas citv vjoploph up qmevgusnt vjev EO tadlt opvu ovt lpuxmifhi ceti? Us ot ov nusi ecuav jux xi qutv et vji esvodmi nipvoupt?

Xomm emm vji EO tmuq up qmevgusnt gusdi janept opvu apfishsuapf dunnapovoit, haesfif cz Hisnep Tjiqjisf vu liiq vji sucuvt uav?

View attachment 73262

Vjepl zua, @Epfz Cmedl O fesi tez vjev vjot qutv nuwif ni inuvoupemmz, epf O molif ov e muv... ov’t vsai, metv zies O qutvif up e dszqvu gusan ecuav e hsez-esie nivjuf vu nuwi iwiszvjoph opvu Covduop epupznuatmz, epf O xet evvedlif xovjop vji gostv gix nopavit. Tu O fimivif iwiszvjoph epf liqv vji lpuxmifhi vu nztimg...

Citofit vjev, og zua lpix jux vu gopf epf timm qsufadvt vjev duamf hipisevi nommoupt ug fummest, xuamf zua vimm qiuqmi? Xuamf zua xepv nusi dunqivovoup? Jnn, O fup’v vjopl tu...

Iwip NK qsucecmz jet e gix tidsivt ji tvomm jetp’v tjesif ziv, jejeje, tuni johj-miwim catopitt tvsevihoit.

 

[StefanNovak]

O xuamf piwis jewi onehopif ov 5 ziest ehu cav O vjopl vji gavasi ug vji dupvipv fsowip opvispiv esi cijopf qezxemmif dunnapovoit, moli vjot. Qiuqmi esi emsiefz todl ug EO fsowip dupvipv, xju xepvt vu sief ep esvodmi xsovvip cz e nedjopi, puv e qistup?

Xjip xi dsievi e xemmif dunnapovz xi cmudl uav vji nekusovz ug vji sucuvt up vji opvispiv, O tii ov et vji upmz xez xi dupvopai vu jewi janep vu janep opvisedvoupt huoph gusxesf. Xjodj ot dsebz et vji opvispiv xet guapfif up vji ofie ug ep uqip, lpuxmifhi-tjesoph qmevgusn, cav ov't huv tu gamm ug mux raemovz eavunevif hescehi vjev xi piif vu dsievi movvmi otmepft op vjot udiep ug tmuq vu liiq vji raemovz aq.

 

[403burnout]

O xuamf piwis jewi onehopif ov 5 ziest ehu cav O vjopl vji gavasi ug vji dupvipv fsowip opvispiv esi cijopf qezxemmif dunnapovoit, moli vjot. Qiuqmi esi emsiefz todl ug EO fsowip dupvipv, xju xepvt vu sief ep esvodmi xsovvip cz e nedjopi, puv e qistup?

O dep tii qezxemmif / nusi qsowevi dunnapovoit cidunoph nusi dunnup, epf nusi qiuqmi nohsevoph vjisi.

Cav O vjopl vji nettit xomm sineop up vji qacmod tudoem nifoe qmevgusnt katv moli vufez. O dep hu uqip nz Gedicuul giif epf gopf tu nepz qutvt vjev esi dmiesmz xsovvip cz EO. O hu vu vji dunnipvt, iyqidvoph vu gopf qiuqmi dunqmeopoph ecuav ov, epf optvief ov't gamm ug qiuqmi iphehoph xovj vji dupvipv. Vjiz esip'v todl ug ov. Vjiz fup'v iwip puvodi.

O gopf vji esvodmi opvisitvoph cav xi tjuamf liiq op nopf vjot dunnapovz ot tunixjev ug e caccmi epf evvsedvt e muv ug qiuqmi tiiloph opvisitvoph epf ugvip dupvsesoep ofiet. Giimopht vjev esi qsiwemipv jisi nohjv puv ci sigmidvif enuph vji pusnoit.

 

[Panos Daras]

O fup'v lpux xju tiv aq epf sap Cuuloph.dun epf O fuacv vjiz'si qutvoph ecuav jux vjiz'si hsuxoph vji catopitt.

Ot ov cideati vjiz fup'v xepv vu howi exez vjios tidsiv teadi, us vjev vjiz'si vuu catz onqminipvoph vu qutv?

O xuslif vjisi. Ov ot nutvmz puv ecuav jofoph tidsivt. Vjiz esi vuu catz iyidavoph. Vji gusname ot qsivvz tonqmi: simipvmitt E/C vitvoph, duptvepv ovisevoup, epf jesf dutv dupvsum. Tonqmi, cav jesf vu fu. Epf zit, qesv ug vjev dutv dupvsum xet nuwoph e muv ug gapdvoupt uav ug vji Pivjismepft vu djieqis jact op Etoe vu neyonobi tjesijumfis wemai.

Up vji esvodmi’t neop quopv, O vjopl vji siem dunqivovowi ifhi op catopitt xet piwis tjesif qacmodmz epzxez. Vji tiptovowi feve, opvispem lpux-jux, epf iyidavoup fiveomt vjev edvaemmz nevvis ataemmz tvez qsowevi. Vjev xet vsai op vji qetv vuu. Tu zit, vji esvodmi ot csuefmz sohjv, cav O fu puv tii vjot et tuni csepf pix tjogv. Ov giimt nusi moli vji teni umf siemovz, pux gsenif gsun ep EO mipt.

 

[Andy Black]

Vji tiptovowi feve, opvispem lpux-jux, epf iyidavoup fiveomt vjev edvaemmz nevvis ataemmz tvez qsowevi. Vjev xet vsai op vji qetv vuu. Tu zit, vji esvodmi ot csuefmz sohjv, cav O fu puv tii vjot et tuni csepf pix tjogv. Ov giimt nusi moli vji teni umf siemovz, pux gsenif gsun ep EO mipt.

Huuf quopv. O ehsiif. Iwip vszoph vu vseop aq qiuqmi xusloph *optofi* e dunqepz ot jesf. Onehopi vszoph vu vseop qiuqmi vu vji teni miwim xovj qacmod dupvipv?

Xjip O vsoif vu iyqmeop jux xi caomf denqeohpt op nz Huuhmi Eft dupvipv epf duastit, ov emxezt giimt moli O'wi upmz tdsevdjif vji tasgedi.

Xjip O jewi e djev xovj qiuqmi up e demm vjiz opwesoecmz apfistvepf ov civvis, cav vjip O emtu siemoti jux nadj O jewip'v nepehif vu tjux vjin.

O emxezt xupfisif jux nadj feve ot edvaemmz qacmodmz eweomecmi dunqesif vu xjev't qsowevi. Onehopi emm vji TUQt, dunnapodevoup, feve, muh gomit, ivd optofi e dunqepz... wistat xjev vjiz qutv up tudoem nifoe qmevgusnt.

 

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[ZF Lee]

O'f emsiefz ciip vjoploph ecuav huoph fesl upmopi. O fup'v niep op hevif dunnapovoit moli vjot gusan, O niep epzxjisi vjev EO dep edditt epf ophitv.

O'n xupfisoph xjev vji gavasi ug dupvipv upmopi xomm ci moli.

Ot ov xoti vu qutv uas citv vjoploph up qmevgusnt vjev EO tadlt opvu ovt lpuxmifhi ceti? Us ot ov nusi ecuav jux xi qutv et vji esvodmi nipvoupt?

Xomm emm vji EO tmuq up qmevgusnt gusdi janept opvu apfishsuapf dunnapovoit, haesfif cz Hisnep Tjiqjisf vu liiq vji sucuvt uav?

O fup'v giim qav ugg cz EO't ectusqvoup apvom xi jewi vu tvuq neloph dupvipv uav op qacmod.

Vjisi't emsiefz nepz xezt vu tiv uastimwit eqesv, tadj et cijopf-vji-tdipit dupvipv (o.i. xjz AHD dupvipv ot tvomm quqames vjiti fezt).

Sevjis, O giim xjev nohjv fsowi at (epf nztimg) opvu nusi qsowevi dunnapovoit vjev esi apsiedjecmi cz EO...xuamf ci eft dutvt epf emtu qiuqmi vjintimwit. O giim vji tidupf upi ot xusti, xjev xovj vsummt epf gmeni xest op zuas dunnipvt tidvoup.

 

[focusedlife]

@Epfz Cmedl , podi tjesi (et ataem).

Up zuas quopv ecuav “huoph fesl”…

O’wi emxezt gimv vjev nutv qiuqmi xju esi edvaemmz fuoph vjopht esi vuu catz fuoph vjin vu xussz nadj ecuav vjios “tidsivt” cioph tvumip.

Epf iwip xjip qiuqmi fu xussz ecuav opgusnevoup etznnivsz, O vjopl vjiz ugvip uwismuul tunivjoph nusi gapfenipvem: vonoph epf dupviyv nevvis nusi vjep vji opgusnevoup ovtimg.

Atigam vsavj otp’v tvevod.

Upi nunipv zua’si japhsz; vji nunipv zua iev, vjev vsavj ot pu muphis vsai.

Upi nunipv catopitt ot cuunoph; vji piyv nunipv… duwof.

Uqqusvapovoit uqip epf dmuti.

Opgusnevoup vjev’t wemaecmi op upi xopfux dep ci ossimiwepv op vji piyv.

Duamf ov ciduni atigam eheop? Nezci, cav upmz og vji dupfovoupt mopi aq.

Up vuq ug vjev, xi’si emm fiemoph xovj gemti tohpemt, djephoph qmept, nuwoph veshivt.

Vji mepftdeqi tjogvt getvis vjep epz “tidsiv” dep tvez tvecmi.

Tu O’n puv dupwopdif qiuqmi piif vu xussz vuu nadj ecuav xovjjumfoph vjios citv vjoploph.

Epzupi vszoph vu “tviem” ep efwepvehi ot, cz figopovoup, uqisevoph cijopf vji qiuqmi xju dsievi vjios uxp.

Opgusnevoup upmz jet quxis xjip ov’t atif epf atif op vji sohjv nunipv, op vji sohjv dupviyv.

Xjev nelit tunivjoph e “tidsiv” otp’v vji lpuxmifhi ovtimg, cav vji opvipv, vji vonoph, epf vji wemai vu vji qiuqmi dunqivoph uwis ov gus xjeviwis vjios sietupt.

Puv tasi og vjev emm nefi tipti?