Weekly Progress Post #90
Here we go… the 90th Weekly Progress Post.Honestly? I thought I would be much farther along than this, but maybe that’s just an expectation issue on my part.
Anyway, I’ll keep going.
Sales Situation
This week was just empty, I didn't receive any sale at all.I stopped paid ads campaign and started posting on social media, so of course the traffic was low.
Here is the breakdown of the last days (after stopping the ads):
Social Media Content
Social Media Content Creation has been the most important thing for me this week.I said I would start doing it, and I did.
Right from Tuesday, I started posting one short form content video consistently every single day on Instagram and TikTok.
I did research, started to study and learn the concepts, created and organized a content schedule, recorded and edited videos, and scheduled them for publication at the same hour every day.
I have already created more than one video each day. I have the content ready and scheduled for the entire upcoming week.
I posted the same content at the same time on Instagram and TikTok:
On TikTok the average views were quite low, as for all the videos I got like 300 views on average.
On Instagram things went better:
Low performing videos (3) averaged around 400 views.
Three videos have reached around 2.5k views.
One of them reached 32k views and it's definitely the one that performed the best.
But I didn't receive any sale out of this, just to be precise.
I just started and I know the journey will be long but it's promising since it's just the first serious week.
I'll keep working on this and become even better with time.
Note, all the videos were just "Entertaining" or Memes, nothing like Founder Content or anything related to the business itself.
I also prepared the Youtube account, where I'll also start posting content there.
Paid Ads Marketing
As I started posting on social media I stopped all the Meta Ads Campaigns, both prospecting and retargeting, as they were not bringing in any sales at all anymore.
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