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- #31
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If nobody is buying what you sell, then you clearly have a product-market fit problem. The people you think want your product actually don't. Several reasons for this: maybe the competition is more attractive, or maybe your offer doesn't suit their needs, or maybe your offer doesn't seem to be worth the cost, or maybe you're targeting the wrong people. There are a million and one reasons why people say no, but only one reason why they say yes. People say yes because they believe they need what you have to offer.
And no, $250 is nowhere near enough to test a product. If you're gonna test a product on Facebook, test it with a bigger budget on several audiences with several different appeals and see which ones work best. And test it direct. Don't spend your first tests on complicated funnel tactics: just see if people actually want what you have to offer!
Thanks @The-J, that's useful advice.
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