My Pet Rock sold for $3.95, and creator Gary Dahl unloaded more than five million of the igneous invertebrates in six months. He walked away with a cool $15 million
www.nydailynews.com
Interesting read, I just found his book advertising for dummies and will give it a read. I'd like to start a discussion on this with the fastlaners here, marketing is quite perplexing to me, I like following the productocracy rule written by MJ. Although, there are many instances in which business's violate this rule, I'd love to hear @MJ DeMarco and @biophase thoughts on this. Maybe it's not exactly the golden rule to follow a productocracy?
MJ really pushes the productocracy and commandment of need rule, but I think we are missing something here, or atleast I am
For a fun thought experiment, what do you think would be more effective? Marketing or product? Poll included!
Gary Dahl, the man who sold 1.5 million Pet Rocks, dead at 78
Gary Dahl, the advertising copywriter who struck marketing gold with the Pet Rock, has died.
Interesting read, I just found his book advertising for dummies and will give it a read. I'd like to start a discussion on this with the fastlaners here, marketing is quite perplexing to me, I like following the productocracy rule written by MJ. Although, there are many instances in which business's violate this rule, I'd love to hear @MJ DeMarco and @biophase thoughts on this. Maybe it's not exactly the golden rule to follow a productocracy?
MJ really pushes the productocracy and commandment of need rule, but I think we are missing something here, or atleast I am
For a fun thought experiment, what do you think would be more effective? Marketing or product? Poll included!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
