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I'm with 1 step. Focus on the facebook clients. Don't use Facebook ads to get clients though. Get out their meet call email network with business owners. Target a niche, focus on high value niches like home improvement co's and other service providers with high ticket sales.You don’t have the cash/time to do two things! Why are you trying to help people run ads and run an e-commerce company?!
Stop with the e-commerce company and just find clients to run ads for. It will be much cheaper for you to go that route. With e-commerce you have to worry about product costs, shipping etc. and there are many more costs you have to factor in that could lead you to lose money that you cannot afford. Just stop it with e-commerce for now and get out of debt!
Also if you’re a Facebook ads expert (I’m assuming since you feel you can charge others) why is someone else running your Facebook ads?
Why are you continuing to spend your time on this? You’re $250,000 due to running poor e-commerce companies and now still a company you haven’t profited off of... just stop with e-commerce for a bit, get some clients and get some money coming in
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