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- Apr 19, 2019
- 163
- 198
Hope you guys are doing well.
I'm stressed out. It's been about three months since I started our social media management agency (where I live this stuff still hasn't even begun to poke its head. In other words, we could easily stand out on that niche). However, I'm running into a lot of trouble. That trouble can be summarized in one sentence:
We can't get the close.
This can be broken down into three parts:
1. Pricing Complaints: Despite the fact that what we're doing is basically a full time job, especially considering we're also creating all of their ads and content and offering weekly analytics. I know the customer is always right and we've tried to set lower prices but still, our leads flake.
2. No Portfolio/Experience: This one is the most frustrating one because it's a Catch-22. Without experience we can't get hired, but if we don't get hired we won't ever get experience.
3. Ignorance on the Subject: Our leads just apparently don't seem to grasp how much social media can change their business. This one is 100% on us. We have never tried to sell anything to anyone ever. We're just babies in terms of the sales world, so on the positive side, our reunions with potential clients have been a HUGE wake up call. People just don't care about statistics or numbers, they care about getting their problems solved... Yet, we just can't convey it in a way that the customer thoroughly understands and gets excited by it.
I seriously don't know what to do. We've gotten leads by cold calling establishments or just by the fact that they're family or friends, but we do these for free. I've been thinking of doing a side hustle (we've done some wedding videos before, so we could start doing that again) and learn more about social media marketing through that venue, while still making a decent amount of cash.
If anyone needs more details on our sales pitch and how our client reunions go, I'd be more than happy to write them. I just don't know what to do other than keep doing trial and error with our leads. Thanks in advance.
I'm stressed out. It's been about three months since I started our social media management agency (where I live this stuff still hasn't even begun to poke its head. In other words, we could easily stand out on that niche). However, I'm running into a lot of trouble. That trouble can be summarized in one sentence:
We can't get the close.
This can be broken down into three parts:
1. Pricing Complaints: Despite the fact that what we're doing is basically a full time job, especially considering we're also creating all of their ads and content and offering weekly analytics. I know the customer is always right and we've tried to set lower prices but still, our leads flake.
2. No Portfolio/Experience: This one is the most frustrating one because it's a Catch-22. Without experience we can't get hired, but if we don't get hired we won't ever get experience.
3. Ignorance on the Subject: Our leads just apparently don't seem to grasp how much social media can change their business. This one is 100% on us. We have never tried to sell anything to anyone ever. We're just babies in terms of the sales world, so on the positive side, our reunions with potential clients have been a HUGE wake up call. People just don't care about statistics or numbers, they care about getting their problems solved... Yet, we just can't convey it in a way that the customer thoroughly understands and gets excited by it.
I seriously don't know what to do. We've gotten leads by cold calling establishments or just by the fact that they're family or friends, but we do these for free. I've been thinking of doing a side hustle (we've done some wedding videos before, so we could start doing that again) and learn more about social media marketing through that venue, while still making a decent amount of cash.
If anyone needs more details on our sales pitch and how our client reunions go, I'd be more than happy to write them. I just don't know what to do other than keep doing trial and error with our leads. Thanks in advance.
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