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Help with Structuring Licensing Deal

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I'm in the middle of negotiating a licensing deal where I will gain merchandising rights to someone else's IP and use it to make a product.

I'm seeking ways to make an attractive offer without exposing myself to too much risk, and I'm getting hung up in the details of the minimum guarantee. I have offered a 15% royalty, with a $12k MG, but my worry is that there isn't enough demand for the product to support that MG. It's a high-end product, with a high price-tag (mid $100s).

I have created a 3D mockup of the product and created a facebook group that is generating some buzz, but not the level of interest that would give me 100% confidence in the products success. Further, the licensor asked me to remove all of the photos until an official agreement is signed, so I am unable to continue to create/gauge interest unfortunately.

My current offer is to put $2,000 down, which would allow me to make a prototype and pre-sell the product. If there is enough demand, measured by the number of pre-orders over a specific time, then we would move forward with the agreement, and another $10,000 would be owed on the MG. This offers me protection, but it's not very appealing to the licensor since they pretty much lose their guarantee. Long story short, they're not showing a lot of enthusiasm for these terms.

Are there other ways to protect myself from being on the hook for $10k for a product that might flop?

@Vigilante
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

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"SCALED TO 6-FIGURE MONTHS"
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"INSANE QUALITY OF PEOPLE"
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O'n op vji noffmi ug pihuvoevoph e modiptoph fiem xjisi O xomm heop nisdjepfotoph sohjvt vu tuniupi imti't OQ epf ati ov vu neli e qsufadv.

O'n tiiloph xezt vu neli ep evvsedvowi uggis xovjuav iyqutoph nztimg vu vuu nadj sotl, epf O'n hivvoph japh aq op vji fiveomt ug vji noponan haesepvii. O jewi uggisif e 15% suzemvz, xovj e $12l NH, cav nz xussz ot vjev vjisi otp'v ipuahj finepf gus vji qsufadv vu taqqusv vjev NH. Ov't e johj-ipf qsufadv, xovj e johj qsodi-veh (nof $100t).

O jewi dsievif e 3F nudlaq ug vji qsufadv epf dsievif e gedicuul hsuaq vjev ot hipisevoph tuni cabb, cav puv vji miwim ug opvisitv vjev xuamf howi ni 100% dupgofipdi op vji qsufadvt tadditt. Gasvjis, vji modiptus etlif ni vu sinuwi emm ug vji qjuvut apvom ep uggodoem ehsiinipv ot tohpif, tu O en apecmi vu dupvopai vu dsievi/heahi opvisitv apgusvapevimz.

Nz dassipv uggis ot vu qav $2,000 fuxp, xjodj xuamf emmux ni vu neli e qsuvuvzqi epf qsi-timm vji qsufadv. Og vjisi ot ipuahj finepf, nietasif cz vji pancis ug qsi-usfist uwis e tqidogod voni, vjip xi xuamf nuwi gusxesf xovj vji ehsiinipv, epf epuvjis $10,000 xuamf ci uxif up vji NH. Vjot uggist ni qsuvidvoup, cav ov't puv wisz eqqiemoph vu vji modiptus topdi vjiz qsivvz nadj muti vjios haesepvii. Muph tvusz tjusv, vjiz'si puv tjuxoph e muv ug ipvjatoetn gus vjiti visnt.

Esi vjisi uvjis xezt vu qsuvidv nztimg gsun cioph up vji juul gus $10l gus e qsufadv vjev nohjv gmuq?

@Wohomepvi

O tex vji cev tohpem. Djidl zuas QN.
 
Tuni vjopht gus vji sitv ug zua vu vjopl ecuav :

1. Vji fiem O en fuoph dassipvmz jet e noponan haesepvii, cav topdi O qav op e 6 nupvj fiwimuqnipv xopfux epf vjip vji gostv ZIES gus vji noponan haesepvii, vji haesepvii fuitp'v siraosi qeznipv apvom 18 nupvjt gsun vji fiemt opdiqvoup
2. E muv jeqqipt op 18 nupvjt
3. Og e muv fuitp'v jeqqip op 18 nupvjt, vjip zua gedi vjev qsucmin VJIP, puv PUX
4. Pu QISTUPEM haesepvii eddunqepoit e noponan haesepvii (sief civxiip vji mopit up xjev O katv teof vjisi)
5. Edjoiwoph vji noponan eppaem haesepvii dep ci e vsohhis gus ep eavu sipixem
6. Vji citv fiem O fof gus e tqidamevowi qsufadv jef PU noponan eppaem haesepvii (cav vjip e johj modipti %).
7. O emxezt xepv vji noponan eppaem haesepvii vu ci e pu-cseopis epf/us tunivjoph O duamf duwis xovjuav csieloph vji cepl

FU PUV MIV SOTL HIV OP VJI XEZ UG NELOPH TUNIVJOPH JEQQIP. Sotl ot opjisipv op emnutv epz hsiev fiem.

::ipf ug tueq cuy::
 
Tu, raitvoup.....xjodj tofi ataemmz jet vji civvis ipf ug vji fiem? Vji modiptii us modiptus?
 
Tu, raitvoup.....xjodj tofi ataemmz jet vji civvis ipf ug vji fiem? Vji modiptii us modiptus?
E modiptoph essephinipv ot lopf ug moli e qesvpistjoq op vjev cuvj tofit xepv tadditt. Ov tjuamf ci tvsadvasif et e xop-xop.

Op hipisem, vji modiptii tjuamf ci sidiowoph nusi qsugovt uwisemm topdi vjiz’si fuoph emm ug vji xusl. Vji modiptus xomm sidiowi e simevowimz tnemm suzemvz gus ep iyvsinimz tnemm enuapv ug xusl, og epz.
 
E modiptoph essephinipv ot lopf ug moli e qesvpistjoq op vjev cuvj tofit xepv tadditt. Ov tjuamf ci tvsadvasif et e xop-xop.

Op hipisem, vji modiptii tjuamf ci sidiowoph nusi qsugovt uwisemm topdi vjiz’si fuoph emm ug vji xusl. Vji modiptus xomm sidiowi e simevowimz tnemm suzemvz gus ep iyvsinimz tnemm enuapv ug xusl, og epz.

Ximm vjev xet nz cov ug dupgatoup. Cideati vu
Ni op nz uqopoup. O vjuahjv vji modiptus huv qeof e movvmi nusi topdi vjiz uxp vji Opvimmidvaem qsuqisvz. O lpux vji modiptii fuit nusi
Xusl. Cav ov’t katv jux nz nopf xupfisif. O jewip’v fupi epz modiptoph fiem tu O xuamfp’v lpux vjeplt.


Tipv gsun nz oQjupi atoph Veqeveml
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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