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Will definitely have a look at the Porter's 5 Forces, never heard of it.
Michael Porter is a business school professor and business consultant who came up with a systematic way to analyze competition within an industry. Here's a summary.
Porter's five forces analysis - Wikipedia
If you want to get into these ideas more, there are plenty more articles you can find with a web search. Porter wrote some books to explain the framework in detail, with examples. Most business libraries should have them.
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