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- #31
So let's say you launch and suddenly get alot of buzz and traffic. You know what your biggest worry should be? It will be the internet marketer who is sitting at home waiting for the next fidget spinner. He sees your stuff trending and calls your supplier and says look, I'll buy all your inventory today. Send it to my warehouse. Then he throws up 10 landing pages and blitzes Facebook with $100k spend per day. Your supplier will call you to say that he's out of stock. End of business.
I've bought all my dropshipper's inventory right before Xmas before so all my competitors went out of stock and I was the only store that had it in stock for the month of December.
Great info. You never disappoint Bio!
The wrinkle in the equation, that gives me some level of protection is that my products are mine alone. Nobody can buy up my inventory. The are produced for me alone, on a per order basis.
So I'm not too worried about your situation, although I have gleaned a lot from what you have said. The ten landing pages thing is the path I'm going down.
However, my dropshipper would fulfill the orders that come in. They don't know who they came from - me or somebody impersonating me. If someone got to the source to divert the orders, it would be simple to take over my business. Now, Shopify would not allow that, of course - or maybe hackers are smart enough to get around that. I don't know. But if Shopify was to divert the orders themselves - they have the keys to all the doors to do that. And I would never have any way of knowing it was being done.
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