User Power
Value/Post Ratio
86%
- May 19, 2015
- 366
- 313
I developed the product, website, and everything is ready for execution since the past month.
But...my advertising/marketing efforts aren't getting any sales. I have been watching youtube videos, buying marketing books, reading articles/blogs and can't seem to get any results.
Advertising Channels
Facebook Ads - So the typical strategy is to go to Audience Insights > Type in Competitor > Look at Page Likes > Target competitors and pages the audience likes. Like many have probably experienced, some pages don't show up. For me, all the options that would be good for "targeting" aren't available to be targeted. Not sure about behavioral targeting, since it seems arbitrary at the moment. Currently, at a loss with facebook.
Instagram - I have been contacting Instagram Influencers with the subject/content being all about value to them. I emphasize the commission and discount they can give their fans and obviously free product. I got 1 person on board. Others were interested, but wanted pay per post. I didn't do pay per post because I am looking for a long term sales influencer. Also, no guarantee of sales for pay per post. I am just posting pictures of the product for the feed
Google Adwords Text - Tried some with targeted keywords and I do get clicks, but no conversions. I have stopped them for now and putting money into Google Shopping
Google Shopping Ads - Impression are extremely low like less than 10. Odd because numerous other products similar to mine show up. Keyword planner shows high competition for all keywords (so there is demand). My bid are competitive with google suggested bid. Contacted Google Support and did some tweaks to see whats going on.
Pinterest - Pinning all website photos and Instagram photos to increase "internet real estate and reach"
Reddit Ads - Targeted Subreddit, CTR wasn't that good.
Email Marketing - No emails yet.
Really frustrating because this is the moment that everything was supposed to come together.
But...my advertising/marketing efforts aren't getting any sales. I have been watching youtube videos, buying marketing books, reading articles/blogs and can't seem to get any results.
Advertising Channels
Facebook Ads - So the typical strategy is to go to Audience Insights > Type in Competitor > Look at Page Likes > Target competitors and pages the audience likes. Like many have probably experienced, some pages don't show up. For me, all the options that would be good for "targeting" aren't available to be targeted. Not sure about behavioral targeting, since it seems arbitrary at the moment. Currently, at a loss with facebook.
Instagram - I have been contacting Instagram Influencers with the subject/content being all about value to them. I emphasize the commission and discount they can give their fans and obviously free product. I got 1 person on board. Others were interested, but wanted pay per post. I didn't do pay per post because I am looking for a long term sales influencer. Also, no guarantee of sales for pay per post. I am just posting pictures of the product for the feed
Google Adwords Text - Tried some with targeted keywords and I do get clicks, but no conversions. I have stopped them for now and putting money into Google Shopping
Google Shopping Ads - Impression are extremely low like less than 10. Odd because numerous other products similar to mine show up. Keyword planner shows high competition for all keywords (so there is demand). My bid are competitive with google suggested bid. Contacted Google Support and did some tweaks to see whats going on.
Pinterest - Pinning all website photos and Instagram photos to increase "internet real estate and reach"
Reddit Ads - Targeted Subreddit, CTR wasn't that good.
Email Marketing - No emails yet.
Really frustrating because this is the moment that everything was supposed to come together.
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