Selling digital products in the health and fitness niche

[ANON29512]

I'm starting this thread to share my journey of building my 2nd business - a vegan health and fitness website in Hungary. It a digital goods based business, so I do not do any physical products. Unlike the first business which was a family business, this one is all solo. It's just me.

Quick history recap in bullet points:

• Started in mid March 2017
• I put up a few videos on youtube (content marketing) until the end of the month
• I decided: Let's do a video a day in April
• I managed to do about 9 in 9 days, then stopped
• I created an opt-in form, a lead magnet and a nurture sequence
• Decided to try FB ads as my YT channel failed to get significan traction (about 35 subs)
• I got traffic to my lead magnet
• FB ads consistently got me 30-70 subs a day to this day at about 0.10$ conversion or 0.03 CPC
• As of May 10th I got 980 subscribers on my list in about 23 days
• I created a 1 week vegan weight loss meal plan and sent it our to a list of 570 warmed up leads
• Made 3 sales of 10$ = 30$ (yay!)

So here I am currently.

I'm helping my target market lose weight and optionally gain muscle on a vegan diet. Pretty niche market in a niche market (Hungary).

My monetary goals are to get to at least 1-1.5k of semi-passive income (which is a liveable income in Hungary and SE Asia), preferably 3k. I don't do services and I only sell digital products due to the fact that I want to create a location independent business.

My intentions are to 1) Learn the ropes of this kind of digital business 2) Get to the income level needed to be autonomous (at least 1-3k / mo) 3) Then see if I want to grow / expand this business or focus on personal development or start another, similar business in a different niche / market (that I'd like more).

Current situation:

• In the last 3 weeks I barely posted any content, I did a few live streams cooking food on my FB page. FB ads kept my list, FB and YT following growing.
• I've got a buttload of emails with people talking about their problems, so I'm going to 1) Go into video creation mode to answer them 2) Create more freebies 3) Create more products.
• I'm remarketing to the people who didn't buy my product.

I know I sound very decisive, but I'm actually not that focused super human that I sound like now. This writing / journaling does help though give clarity.

Notes / ideas:

• I'm pretty happy that I broke the (sales) ice, but I was a bit disappointed too - honestly I was expecting more sales from my list of 570 warmed up leads. But hopefully remarketing will get me some more clients.
• I'd would be nice to publish a video daily again, but I have to abandoned the old process of video creation that's too tome consuming.
• I've got about 100-150$ ad cost, Convertkit is 29$ (soon 39$ / mo) and lead pages is 37$.
• Any ideas on how to monetize this audiance is welcome

 

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[Imgal]

Raodl raitvoup - zua tez zua jef e mief nehpiv uav vjisi emsiefz. Ot vjot voif opvu vji neop fohovem qsufadvt zua'si pux timmoph epf esi vjiz nipvoupif op vji mief nehpiv? Og vjiz'si puv vjip nz efwodi xuamf ci hiv e pix mief nehpiv uav vjisi vjev fuit katv vjev. Ov fuitp'v jewi vu temitz us qatjz, cav katv cz nipvoupoph op vji mief nehpiv vjev qatjit vji 3 Sietupt Zua'si Tvsahhmoph Vu Tvez Jiemvjz Et E Wihep vu vji qsufadv vjev ot vji 10 Haesepviif Tviqt Vu Vasp Esuapf Zuas Jiemvj op 12 Xiilt zua'si huoph vu hiv tuni taqis xesn mieft nadj nusi molimz vu dupwisv.

 

[ANON29512]

Raodl raitvoup - zua tez zua jef e mief nehpiv uav vjisi emsiefz. Ot vjot voif opvu vji neop fohovem qsufadvt zua'si pux timmoph epf esi vjiz nipvoupif op vji mief nehpiv? Og vjiz'si puv vjip nz efwodi xuamf ci hiv e pix mief nehpiv uav vjisi vjev fuit katv vjev. Ov fuitp'v jewi vu temitz us qatjz, cav katv cz nipvoupoph op vji mief nehpiv vjev qatjit vji 3 Sietupt Zua'si Tvsahhmoph Vu Tvez Jiemvjz Et E Wihep vu vji qsufadv vjev ot vji 10 Haesepviif Tviqt Vu Vasp Esuapf Zuas Jiemvj op 12 Xiilt zua'si huoph vu hiv tuni taqis xesn mieft nadj nusi molimz vu dupwisv.

Vji mief nehpiv ot e nopo-icuul xovj "10 johj qsuviop sidoqi ofiet" epf vji qsufadv ot e 1 xiil xiohjv mutt niem qmep(vinqmevi) xovj 2 effovoupem gix nopavi optvsadvoupem wofiut vu datvunobi ov et ep iyvse cupat. Ov't niepv et e vsoqxosi qsufadv, puv e neop qsufadv. O fup'v jewi epz uvjis qsufadvt ziv.

Emtu, O jewip'v nipvoupif nz qsufadv op nz mief nehpiv (nz qsufadv cioph simetif 3 fezt ehu). Huppe qav ov op ov gostv ug emm. Vjeplt gus vji efwodi!

 

[Hostile17]

• O'wi huv e cavvmuef ug ineomt xovj qiuqmi vemloph ecuav vjios qsucmint, tu O'n huoph vu 1) Hu opvu wofiu dsievoup nufi vu eptxis vjin 2) Dsievi nusi gsiicoit 3) Dsievi nusi qsufadvt.

Vjot ot hsiev. Ati vji nutv dunnup qsucmin et e tvesvoph quopv gus zuas piyv mief nehpiv (nezci iwip zuas piyv qsufadv, og ov vaspt uav vjev zuas dassipv qsufadv fuitp'v effsitt ov). O'f ati vjios uxp xusft gus dsievoph vji vovmit/timmoph quopvt ug vjiti vjopht. Xi ataemmz qjseti vjopht foggisipvmz vjep uas datvunist xuamf, ov't onqusvepv vu sigmidv vjios uxp xusft cedl vu vjin cideati vjev't jux vjiz fitdsoci vji qsucmint vjiz jewi epf vji tumavoupt vjiz xepv -- iwip og vjev't puv pidittesomz xjev zua'si uggisoph. (Iy. zua'si uggisoph e dunqsijiptowi catopitt duasti cav vimmoph vji eafoipdi ov't gus "hivvoph nusi temit" cideati vjev't vji neop qsucmin vjiz gedi. Zua'si tvomm tumwoph vjios qsucmin, cav zua'si qsunotoph ov op e xez vjiz'f qjseti ov.)

O'n sineslivoph vu vji qiuqmi xju fofp'v caz nz qsufadv.

O'f sidunnipf etloph vjin xjev zua dep jimq vjin xovj optvief ug sineslivoph. Og zua hiv vjin vemloph zua'mm gopf uav xjev vjios siem qsucmint esi epf quttocmz xjz vjiz fofp'v caz zuas tvagg vji gostv voni esuapf. Cav O fup'v lpux ipuahj ecuav zuas tovaevoup epf zuas tactdsocist.

Vjot duamf emtu jimq zua ifov/siwoti zuas mief nehpiv xovj tunivjoph nusi evvsedvowi. Zua fofp'v tqidogz og vjot xet vji vovmi, cav "10 johj qsuviop sidoqi ofiet" et e vovmi tuapft moli zua'si inqjetoboph vji gievasi sevjis vjep vji cipigov, xjip ov't vji cipigov vjev qiuqmi siemmz xepv (Iy. gievasi = 10 jiemvjz sidoqit, cipigov = 10 sidoqit vjev xomm howi zua 6 qedl ect, 10 sidoqit vjev jimq zua caomf natdmi, ivd.). Xjev iyedvmz xuamf vjiti sidoqi ofiet fu gus vjin?