A
ANON29512
Guest
I'm starting this thread to share my journey of building my 2nd business - a vegan health and fitness website in Hungary. It a digital goods based business, so I do not do any physical products. Unlike the first business which was a family business, this one is all solo. It's just me.
Quick history recap in bullet points:
I'm helping my target market lose weight and optionally gain muscle on a vegan diet. Pretty niche market in a niche market (Hungary).
My monetary goals are to get to at least 1-1.5k of semi-passive income (which is a liveable income in Hungary and SE Asia), preferably 3k. I don't do services and I only sell digital products due to the fact that I want to create a location independent business.
My intentions are to 1) Learn the ropes of this kind of digital business 2) Get to the income level needed to be autonomous (at least 1-3k / mo) 3) Then see if I want to grow / expand this business or focus on personal development or start another, similar business in a different niche / market (that I'd like more).
Current situation:
I know I sound very decisive, but I'm actually not that focused super human that I sound like now. This writing / journaling does help though give clarity.
Notes / ideas:
Quick history recap in bullet points:
- Started in mid March 2017
- I put up a few videos on youtube (content marketing) until the end of the month
- I decided: Let's do a video a day in April
- I managed to do about 9 in 9 days, then stopped
- I created an opt-in form, a lead magnet and a nurture sequence
- Decided to try FB ads as my YT channel failed to get significan traction (about 35 subs)
- I got traffic to my lead magnet
- FB ads consistently got me 30-70 subs a day to this day at about 0.10$ conversion or 0.03 CPC
- As of May 10th I got 980 subscribers on my list in about 23 days
- I created a 1 week vegan weight loss meal plan and sent it our to a list of 570 warmed up leads
- Made 3 sales of 10$ = 30$ (yay!)
I'm helping my target market lose weight and optionally gain muscle on a vegan diet. Pretty niche market in a niche market (Hungary).
My monetary goals are to get to at least 1-1.5k of semi-passive income (which is a liveable income in Hungary and SE Asia), preferably 3k. I don't do services and I only sell digital products due to the fact that I want to create a location independent business.
My intentions are to 1) Learn the ropes of this kind of digital business 2) Get to the income level needed to be autonomous (at least 1-3k / mo) 3) Then see if I want to grow / expand this business or focus on personal development or start another, similar business in a different niche / market (that I'd like more).
Current situation:
- In the last 3 weeks I barely posted any content, I did a few live streams cooking food on my FB page. FB ads kept my list, FB and YT following growing.
- I've got a buttload of emails with people talking about their problems, so I'm going to 1) Go into video creation mode to answer them 2) Create more freebies 3) Create more products.
- I'm remarketing to the people who didn't buy my product.
I know I sound very decisive, but I'm actually not that focused super human that I sound like now. This writing / journaling does help though give clarity.
Notes / ideas:
- I'm pretty happy that I broke the (sales) ice, but I was a bit disappointed too - honestly I was expecting more sales from my list of 570 warmed up leads. But hopefully remarketing will get me some more clients.
- I'd would be nice to publish a video daily again, but I have to abandoned the old process of video creation that's too tome consuming.
- I've got about 100-150$ ad cost, Convertkit is 29$ (soon 39$ / mo) and lead pages is 37$.
- Any ideas on how to monetize this audiance is welcome
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