I am looking for some suggestions from the crowd about how best to branch out successfully into retail stores (Boutiques & Big Box) for our product(s).
I have a unique patented product that I licensed from some entrepreneurs/inventors and grew their product sales from $2000/mo to $12,000/mo. It is all ecommerce and has been wonderful since most of it is organic efforts with little marketing expense.
But I am slowly hitting a ceiling...
It has insane margins and is a perfect fit for retail. I have spent a crap ton of money on packaging and everything looks wonderful. I even had point of purchase (POP) displays made in China for boutique shops to present the product better.
I occasionally get boutiques to order/reorder and can build a team and grind on that end of things. But what I really want to do is get into the big box stores.
A little history: The product has been in some walmarts (regionally) and because of the patent that protects the product, they were quickly rejected after a very short life on the shelves.
I know the product will work well in retail.
Does anyone have recommendations on how to move from strictly online business to establish more of an offline business? Questions include:
I have a unique patented product that I licensed from some entrepreneurs/inventors and grew their product sales from $2000/mo to $12,000/mo. It is all ecommerce and has been wonderful since most of it is organic efforts with little marketing expense.
But I am slowly hitting a ceiling...
It has insane margins and is a perfect fit for retail. I have spent a crap ton of money on packaging and everything looks wonderful. I even had point of purchase (POP) displays made in China for boutique shops to present the product better.
I occasionally get boutiques to order/reorder and can build a team and grind on that end of things. But what I really want to do is get into the big box stores.
A little history: The product has been in some walmarts (regionally) and because of the patent that protects the product, they were quickly rejected after a very short life on the shelves.
I know the product will work well in retail.
Does anyone have recommendations on how to move from strictly online business to establish more of an offline business? Questions include:
- What is the best way to get the correct contacts (buyers) for large stores (Walmart, target, nordstrom, buybuy baby, babies r us, etc.....)
- What kind of frequency of follow up should I pursue after sending samples?
- How to make a kick a$$ first impression when sending samples?
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