Hey friends,
I just started getting into the marketing game using MailCheat(Chimp) and different tests to figure out how to market the best way. One problem I'm consistently having is that my emails go into the promotions inbox in gmail. Over 60% of my email lists' users use gmail and although I have a higher open rate than industry average (which I'm not even sure means much haha), I feel like I'm missing out on more opens and clicks by not getting into their primary inbox. I've read a few different things on how to get around this (less links, no images, personalization), but haven't had much luck.
Any thoughts or help from you all would be much appreciated!
Thanks
I just started getting into the marketing game using MailCheat(Chimp) and different tests to figure out how to market the best way. One problem I'm consistently having is that my emails go into the promotions inbox in gmail. Over 60% of my email lists' users use gmail and although I have a higher open rate than industry average (which I'm not even sure means much haha), I feel like I'm missing out on more opens and clicks by not getting into their primary inbox. I've read a few different things on how to get around this (less links, no images, personalization), but haven't had much luck.
Any thoughts or help from you all would be much appreciated!
Thanks
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