We've been selling a brand of power products over the last couple of years which is the same as our company name. However would like to explore the possibility in the future of other companies selling our products so we have decided to rebrand them.
The advice i require is, do i introduce the same products with the new brand in addition to the current products i'm selling or do i discontinue them when sold and just have the range of products with the new brand?
I'm made a list of pro's and con's and it seems to be 50/50 really. The new brand of products will be a slightly different design and would cost us more. They are however better quality.
If i wanted to rebrand the whole the range i would need to change thousands of product titles on our website, Ebay and Amazon from the old brand to the new one and also the product images.(there is a way it can be done in bulk though). I would also have to increase prices of them.
As a pro to having just one brand I would then have more buying power as i wouldn't be spreading the purchasing between 2 suppliers if i keep the two.
I am however concerned how the sales will go if we put prices up on our products as generally Ebay and Amazon can be a race to the bottom in terms of prices.
I feel this is an important decision for the long term future of the business.
The advice i require is, do i introduce the same products with the new brand in addition to the current products i'm selling or do i discontinue them when sold and just have the range of products with the new brand?
I'm made a list of pro's and con's and it seems to be 50/50 really. The new brand of products will be a slightly different design and would cost us more. They are however better quality.
If i wanted to rebrand the whole the range i would need to change thousands of product titles on our website, Ebay and Amazon from the old brand to the new one and also the product images.(there is a way it can be done in bulk though). I would also have to increase prices of them.
As a pro to having just one brand I would then have more buying power as i wouldn't be spreading the purchasing between 2 suppliers if i keep the two.
I am however concerned how the sales will go if we put prices up on our products as generally Ebay and Amazon can be a race to the bottom in terms of prices.
I feel this is an important decision for the long term future of the business.
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