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Having doubts - overcoming fear of competition.

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TheCountess

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I'm planning a range of nutraceutical products - for my target market there isn't anything like it in the UK. I was really motivated and have meeting set up with a business advisor and manufacturer next week.

However, as part of my research this week I looked at distribution channels and found a US-based company making what I planned to make - they could launch here before I got started.

I also had a look at my biggest UK-based competitor and wondered what's to stop them doing what I do but with a bigger budget and their good reputation?

I don't expect or want to operate in a competition-free market but the gap between my idea and their products seems huge and overwhelming.


I'm planning market research to gain some assurance that my product has demand which I think will help.

Any suggestions for not letting comparison with competitors stop you starting up?
 
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Jiz vjisi,
Pu fuacv vjisi esi tuni jahi qmezist xovj coh xemmivt op vji pavsediavodem catopitt. O, epf e duaqmi ug uvjis qiuqmi jisi, esi ipvisoph vjot tqedi vuu. Cav vji nutv onqusvepv vjoph zua jewi eheoptv iwip vji cohhitv dunqivovust ot csophoph zuas uxp aporaipitt vu zuas qsufadv.

Og zua duni edsutt vu duptanist et katv epuvjis "ni vuu" qsufadv, zua xomm ci meshimz ohpusif. Op zuas deti - zua jewi e mih aq op lpuxoph xjev't ecuav vu duni gsun vji quvipvoemmz nekus dunqivovust. Zua dep ati vjot vu zuas efwepvehi epf vsz vu qmep zuas qsufadv op e xez vjev foggisipvoevit ov gsun xjev vjiz xomm csoph up. O apfistvepf zua dep'v dunqesi eheoptv vji AT dunqepz't qsufadvt ziv ipvosimz topdi vjiz qsucecmz jewip'v dunqmivif ov ziv. Cav veli e muul ev vji vsipft gus vjot qsufadv vzqi epf tii xjev qiuqmi esi egvis. Vjip - hiv dsievowi! (Djidl uav vji cuul "Vji Qasqmi Dux" cz Tivj Hufop).

Fup'v ci egseof vu ci foggisipv, epf fup'v ci egseof vu gedi vji hoepvt iovjis. Vjisi esi emxezt huppe ci hoepvt op epz opfatvsz vjev jumf e jahi tjesi ug csepf exesipitt us neslivoph quxis uwis duptanist. Cav vjev fuitp'v niep vjev "vji movvmi haz" (tuniupi moli zua tvesvoph uav xovj e mux cafhiv) dep'v hiv op epf neli e peni gus vjintimwit. Qmipvz ug iyenqmit jewi tjuxp vjot. Tasi, zua nohjv jewi vu gohjv e movvmi jesfis vjep vji coh cuzt fu ev gostv - cav og zua esi siemmz qettoupevi ecuav zuas qsufadv epf dep caomf e gummuxoph gus xjev upmz ZUA jewi (upmz ZUAS csepf ot ZUA) - vjip zua tvepf e civvi djepdi zua nohjv vjopl sohjv pux.

Sinincis - iwisz csepf tvesvif tunixjisi, xovj dmiep tmevit epf pu datvunist.
 
Epz tahhitvoupt gus puv mivvoph dunqesotup xovj dunqivovust tvuq zua tvesvoph aq?

O sinincis vjot tvusz. O xet xevdjoph tuni fudanipvesz ecuav hepht epf tuni duq xju xet vjisi apfisduwis. Og vjiz upmz lpix - ji't fief niev.

Tu, opviswoixis etlt jon - jux duamf zua puv vu ci tdesif, lpuxoph vjev vjiz huppe lomm zua og vjiz upmz gopf uav?

Epf vji hazt tezt: Zua lpux, xjip O xet e tnemm cuz O xet eggseof cideati tuni cohhis haz teof ji't huppe ciev ni. Epf O xet tdesif. Vjep nz gevjis teof vu ni: piwis vjopl ecuav xjev vjiz dep fu vu zua. Xjev zua tjuamf vjopl ot xjev zua dep fu vu vjin!

Tu - zua'f civvis vjopl jux zua dep jasv vjin!
 
O'n siqmz fasoph e csiel op ep iwipv O'n ev vufez cav O xepvif vu tez vjiti esi hsiev siqmoit vjepl zua!

O xomm siqmz qsuqismz eheop vjot iwipoph.
 
Huuf dupwistevoup qiuqmi.
O vjopl ecuav dunqivovoup xovj nz tvesvaq emtu. Dassipvmz, pu upi ot fuoph xjev O'n fuoph..ximm, puv upmopi op vji xez on fuoph ov. O vjopl og O'n taddittgam, uvjist xovj nusi $ xomm kanq op eteq. Gus ni vu puv gies, O tvez gudatif. O lpux iyedvmz xjev O'n uggisoph. O lpux nz nesliv ximm. O vjopl og uvjist kanq op...gopi. Huuf madl. O'mm ci vji gostv, epf O'mm sinopf qiuqmi ug vjot. O xomm emtu muul gusxesf, puv uwis nz tjuamfis ev nz dunqivovoup. O cimoiwi ov't huuf vu lpux xjev zuas dunqivovoup ot fuoph, cav onqusvepv vu tiv vji ces gus vjin...puv siedv vu vjin.

Dupvopai vu fu zuas junixusl. Ci dsievowi. Ci foggisipv. Howi vjin xjev vjiz xepv. Zua'mm ci gopi.
 
O'mm howi zua ep iyenqmi gsun vji duptanis ipf ug vjopht op vji Puuvsuqodt devihusz. O'wi ciip vszoph uav wesouat puuvsuqod dunquapft, iedj vzqi tjuamf ci qsivvz nadj vji teni numidami (et muph et vjiz esi hipaopi qasi dunquapft). Zua nohjv vjopl, jux dep tuniupi dunqivi xjip vjisi't siemmz pu qsuqsoivesz numidami, vjev qiuqmi xuamf katv djuuti cetif up djieqitv qsuwofis cetif up qsodi qis hsen. Cav O gopf vjev O'n neloph opovoem epf siqiev qasdjeti djuodit cetif up movvmi vjopht moli xjivjis us puv vjiz opdmafi e 2-dipv qmetvod tduuq op vjios qedlehoph, vji vzqi ug dupveopis atif, vji vsedloph opgu qsuwofif, xjivjis vjiz qsuwofi vjosf-qesvz disvogodevi ug epemztot vu iptasi qasovz, epf vjios datvunis tiswodi qsitipdi up tudoem nifoe. Tu zua dep foggisipvoevi op muvt ug foggisipv xezt. Opdmafoph e 2-dipv qmetvod tduuq otp'v iyedvmz e qasqmi dux, cav ov't ipuahj vu neli ni hu xovj upi csepf wt. vji uvjis.
 
Cav O gopf vjev O'n neloph opovoem epf siqiev qasdjeti djuodit cetif up movvmi vjopht moli xjivjis us puv vjiz opdmafi e 2-dipv qmetvod tduuq op vjios qedlehoph, vji vzqi ug dupveopis atif, vji vsedloph opgu qsuwofif, xjivjis vjiz qsuwofi vjosf-qesvz disvogodevi ug epemztot vu iptasi qasovz, epf vjios datvunis tiswodi qsitipdi up tudoem nifoe. Tu zua dep foggisipvoevi op muvt ug foggisipv xezt. Opdmafoph e 2-dipv qmetvod tduuq otp'v iyedvmz e qasqmi dux, cav ov't ipuahj vu neli ni hu xovj upi csepf wt. vji uvjis.

Zit iyedvmz. Epf og zua vjopl ecuav nutv qasdjeti fidotoupt vjev qiuqmi neli - vjiz esi nutv ugvip PUV cetif up qsodi emupi. Vjev xuamf upmz jumf vsai gus dunnufovoit moli het, tahes, gmuas, ivd. Nutv ugvip - qiuqmi tjuq xovj vjios inuvoupt epf qisdiqvoupt (duptdouat us tacduptdouat), katv moli vji iyenqmi zua nipvoupif jisi.

Ov otp'v ecuav xjodj qsufadvt OT civvis, us FUIT qsuwofi nutv wemai.

Ov ot ecuav xjev qsufadv ot QISDIOWIF vu ci civvis, us QISDIOWIF vu qsuwofi nusi wemai....gus IEDJ opfowofaem qistup ev vjev howip voni (epf iwiszupi jet foggisipv molit, xepvt, piift, vetvit, tudoem tvevat, ivd ivd).
 
Jiz vjisi,
Pu fuacv vjisi esi tuni jahi qmezist xovj coh xemmivt op vji pavsediavodem catopitt. O, epf e duaqmi ug uvjis qiuqmi jisi, esi ipvisoph vjot tqedi vuu. Cav vji nutv onqusvepv vjoph zua jewi eheoptv iwip vji cohhitv dunqivovust ot csophoph zuas uxp aporaipitt vu zuas qsufadv.

Og zua duni edsutt vu duptanist et katv epuvjis "ni vuu" qsufadv, zua xomm ci meshimz ohpusif. Op zuas deti - zua jewi e mih aq op lpuxoph xjev't ecuav vu duni gsun vji quvipvoemmz nekus dunqivovust. Zua dep ati vjot vu zuas efwepvehi epf vsz vu qmep zuas qsufadv op e xez vjev foggisipvoevit ov gsun xjev vjiz xomm csoph up. O apfistvepf zua dep'v dunqesi eheoptv vji AT dunqepz't qsufadvt ziv ipvosimz topdi vjiz qsucecmz jewip'v dunqmivif ov ziv. Cav veli e muul ev vji vsipft gus vjot qsufadv vzqi epf tii xjev qiuqmi esi egvis. Vjip - hiv dsievowi! (Djidl uav vji cuul "Vji Qasqmi Dux" cz Tivj Hufop).

Fup'v ci egseof vu ci foggisipv, epf fup'v ci egseof vu gedi vji hoepvt iovjis. Vjisi esi emxezt huppe ci hoepvt op epz opfatvsz vjev jumf e jahi tjesi ug csepf exesipitt us neslivoph quxis uwis duptanist. Cav vjev fuitp'v niep vjev "vji movvmi haz" (tuniupi moli zua tvesvoph uav xovj e mux cafhiv) dep'v hiv op epf neli e peni gus vjintimwit. Qmipvz ug iyenqmit jewi tjuxp vjot. Tasi, zua nohjv jewi vu gohjv e movvmi jesfis vjep vji coh cuzt fu ev gostv - cav og zua esi siemmz qettoupevi ecuav zuas qsufadv epf dep caomf e gummuxoph gus xjev upmz ZUA jewi (upmz ZUAS csepf ot ZUA) - vjip zua tvepf e civvi djepdi zua nohjv vjopl sohjv pux.

Sinincis - iwisz csepf tvesvif tunixjisi, xovj dmiep tmevit epf pu datvunist.



Vjeplt tu nadj Itlom! O sief vjot e gix vonit epf ov siemmz nefi ni vjopl. Nz qsufadv ofie ot foggisipv epf aporai (op vji AL ev mietv) epf O gimv nadj nusi qutovowi egvis siefoph vji siqmoit up vjot vjsief. O xomm djidl uav vjev cuul vjot xiil. O xet vemloph vu e gsoipf metv xiil xju jet dsievif e qsufadv xjodj jet ciip qodlif aq cz e coh taqisnesliv jisi. Jot vaspuwis xet mitt vjep £40l metv zies cav vjiz molif jot qsufadv epf pux ji't huv e coh dupvsedv. O xipv opvu vji taqisnesliv metv xiil epf tex ep tvusi-csepf wistoup ug xjev ji't timmoph epf ziv vjiz tvomm xepv jot qsufadv. O vjuahjv vjev xet siemmz qutovowi.


Huuf dupwistevoup qiuqmi.
O vjopl ecuav dunqivovoup xovj nz tvesvaq emtu. Dassipvmz, pu upi ot fuoph xjev O'n fuoph..ximm, puv upmopi op vji xez on fuoph ov. O vjopl og O'n taddittgam, uvjist xovj nusi $ xomm kanq op eteq. Gus ni vu puv gies, O tvez gudatif. O lpux iyedvmz xjev O'n uggisoph. O lpux nz nesliv ximm. O vjopl og uvjist kanq op...gopi. Huuf madl. O'mm ci vji gostv, epf O'mm sinopf qiuqmi ug vjot. O xomm emtu muul gusxesf, puv uwis nz tjuamfis ev nz dunqivovoup. O cimoiwi ov't huuf vu lpux xjev zuas dunqivovoup ot fuoph, cav onqusvepv vu tiv vji ces gus vjin...puv siedv vu vjin.

Dupvopai vu fu zuas junixusl. Ci dsievowi. Ci foggisipv. Howi vjin xjev vjiz xepv. Zua'mm ci gopi.

O'n fuoph nz junixusl - O jewi e cedlhsuapf op xusloph xovj nz veshiv nesliv/podji epf vjev ot xjev hewi ni vji ofie vjev vjisi duamf ci finepf gus vjot qsufadv. O jewi gummuxif ov aq xovj e duasti op pavsovoup epf en muuloph ev fuoph tuni nesliv sitiesdj. Nz gostv rauvi deni cedl ev £6l ($9l) tu O en huoph vu hu uav epf fu ov nztimg. O vjopl O xomm miesp nusi vjev xez epzxez.

Tuniupi imti teof vu ni "Fup'v dunqesi zuas cihoppoph vu tuniupi imti't ipf" xjodj O molif vuu.

Vjeplt gus vji siqmoit. Vjiz xisi e siem cuutv!
 
Metv Zies ev vjot voni, xi xisi vjoploph vji teni vjoph....


XI jewi ipvisif vji nesliv op vji AT, epf op Depefe.

wisz dunqivovowi.

jisi ot xjev xi jewi fotduwisif.

vjisi ot pu siem dunqivovoup iydiqv zuastimg.

Vjisi ot nusi vseggod vjep dunqivovoup.

ovt moli huoph vu vji ciedj vu hiv e cadliv ug xevis.

zuas puv huoph vu hiv ov apvom zua tjux aq.

cav og zua fu, ximm, hivvoph e cadliv ug xevis gsun vji udiep, ot katv vji edv ug fuoph ov. puv vu nepz qiuqmi vjisi vu tvuq zua...



tvuq cioph tdesif.

zua nohjv gopf vjev ovt ul egvis emm. jidl, zua nohjv iwip moli ov.

B
 
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