How much do you have to know about programming in order to successfully outsource a project and know what you're getting and how it's working?
It seems that in order to outsource the development of an application (mobile or otherwise), you'd want to know how it works and how the users are going to use it, right? As a programming newbie, what would I have to know in order to have someone build a piece of software made either for my service or to sell to other people?
How much do you need to know about your air conditioner to get it fixed? How much do you know about the law to hire a lawyer? How much do you know about taxes to get a tax accountant?
In each of these cases you have to have a definitive, clear goal for your result. You tap the knowledge of others to get references to talented people, you check their references, then you go to them with the clear understanding that they will meet your goal. Cool air coming out of the air conditioner, contracts that protect you, and paying the fewest taxes possible. You can't go in with a, I want an app that sort of works like this, but not that, and it does some cool stuff and then a miracle occurs and paper comes out the phone.
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