I Don't want google to find these posts, which is why I created a thread here instead of on a blog.
I decided 4 months ago I'd follow my passion: Marketing/Branding.
How?
I honestly didn't know. I knew I had to find something I can offer to clients that they NEEDED.
My initial (and selfish) plan was to charge for a $250/hour brainstorming session was a bust. Thanks to bold (yet directionless) actions, I have finally found a path.
My Plan:
I am going to offer SEO, Social Media Management, Content Marketing, and Video Production services for B2C businesses.
I don't particularly enjoy doing SEO, Social Media Management, or Content Marketing. However, I do understand it and can formulate a high-level strategy. I plan on training a team to take on tasks for me. I have $0 to invest so it will have to start with me. I can afford to hire a fulltime VA to assist once I get client #4.
Video is my 'clincher'. I believe deep down that Video is the ultimate selling machine, the ultimate trust engine, the ultimate form of media for a business to make use of. Sadly, most people are afraid to come out of their shell, so their version of 'video' is a powerpoint presentation with an instrumental in the background.
My hope is to use discounted video as a loss-leader to lock customers into a recurring marketing contract. I am not doing it in a dirty or deceitful way, I am adding real value.
Right now I think my prices are too low but I'm OK with making less while getting my market bearings.. It will still be at a net profit.
My Progress Thus Far:
I have spent the past week developing a price list and service offering. I just wrapped up an intro video for my website. I don't particularly love it... But I gave myself today as the deadline so it's done. I can't spend all my time perfecting one element.
Take a look at the video thus far and tell me what you think:
[video=youtube;rga2RNTJnpg]https://www.youtube.com/watch?v=rga2RNTJnpg[/video]
I already have a list of 50 prospects. I took a look through the yellow-pages, and the local newspaper. I made a list of every company that appeared in an ad. These people are already spending money. Outcome: 200+ leads in an excel spreadsheet. I categorized them by Ad size (bigger=bigger budget).
What's Next:
-Tomorrow I'm changing the theme of my website and uploading a pricing page.
-Monday I am going to spend all day cold-calling my leads. I'm starting with the local ones, I figure if I can't sell them through the phone I can always try and follow-up in person.
-Nights (when I can't cold-call) I will be working on some sort of updated demo-reel consisting of video work I've done for clients in the past.
-Nights (after the reel is complete) I will prospect to clients looking specifically for SEO,etc. via craigslist/job boards.
I decided 4 months ago I'd follow my passion: Marketing/Branding.
How?
I honestly didn't know. I knew I had to find something I can offer to clients that they NEEDED.
My initial (and selfish) plan was to charge for a $250/hour brainstorming session was a bust. Thanks to bold (yet directionless) actions, I have finally found a path.
My Plan:
I am going to offer SEO, Social Media Management, Content Marketing, and Video Production services for B2C businesses.
I don't particularly enjoy doing SEO, Social Media Management, or Content Marketing. However, I do understand it and can formulate a high-level strategy. I plan on training a team to take on tasks for me. I have $0 to invest so it will have to start with me. I can afford to hire a fulltime VA to assist once I get client #4.
Video is my 'clincher'. I believe deep down that Video is the ultimate selling machine, the ultimate trust engine, the ultimate form of media for a business to make use of. Sadly, most people are afraid to come out of their shell, so their version of 'video' is a powerpoint presentation with an instrumental in the background.
My hope is to use discounted video as a loss-leader to lock customers into a recurring marketing contract. I am not doing it in a dirty or deceitful way, I am adding real value.
Right now I think my prices are too low but I'm OK with making less while getting my market bearings.. It will still be at a net profit.
My Progress Thus Far:
I have spent the past week developing a price list and service offering. I just wrapped up an intro video for my website. I don't particularly love it... But I gave myself today as the deadline so it's done. I can't spend all my time perfecting one element.
Take a look at the video thus far and tell me what you think:
[video=youtube;rga2RNTJnpg]https://www.youtube.com/watch?v=rga2RNTJnpg[/video]
I already have a list of 50 prospects. I took a look through the yellow-pages, and the local newspaper. I made a list of every company that appeared in an ad. These people are already spending money. Outcome: 200+ leads in an excel spreadsheet. I categorized them by Ad size (bigger=bigger budget).
What's Next:
-Tomorrow I'm changing the theme of my website and uploading a pricing page.
-Monday I am going to spend all day cold-calling my leads. I'm starting with the local ones, I figure if I can't sell them through the phone I can always try and follow-up in person.
-Nights (when I can't cold-call) I will be working on some sort of updated demo-reel consisting of video work I've done for clients in the past.
-Nights (after the reel is complete) I will prospect to clients looking specifically for SEO,etc. via craigslist/job boards.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

