HsrJames
New Contributor
So I have my website completed enough to start taking clients. The site is an online platform that allows tire dealers to advertise their deals and specials to buyers in their local area. There are about 300 stores in the area that I am starting in, there is about a half and half mixture of chains and independant operators. I'm ready to start advertising to get clients, the question is to start with the chains or the independents first.
Independent owners
-need to advertise to keep up with the chains
-need cheap targetted advertising
-can quickly make a decision
but
-may be adverse to technology solutions
-need more handholding
-may not recognize the importance of advertising
Chains
-1 sale can equal a large % of the market
-know the importance of advertising
-know the importance of technology solutions
but
-may not want to be first to use my site
-will want a large discount (which is fine)
-probably will be a longer sales process
-probably will need corporate approval and red tape
Any advice is welcome. Thank you.
Independent owners
-need to advertise to keep up with the chains
-need cheap targetted advertising
-can quickly make a decision
but
-may be adverse to technology solutions
-need more handholding
-may not recognize the importance of advertising
Chains
-1 sale can equal a large % of the market
-know the importance of advertising
-know the importance of technology solutions
but
-may not want to be first to use my site
-will want a large discount (which is fine)
-probably will be a longer sales process
-probably will need corporate approval and red tape
Any advice is welcome. Thank you.
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