Where to Market Lead Magnet for B2B Products?

[EngineerThis]

I may be overthinking this.. but where do you actually advertise a promotion/magnet to get my brand/product in front of retailers?

Decided to re-pack my offer into a giveaway promotion for lead collection and to build some more urgency.. Grand prize is 3 months worth of inventory to a retailer, everyone else "wins" my standard offer package.. free shipping, launch kit, display box blah blah blah.. Cool Hormozi play..

But the problem I'm running into, is where do I get the retailers to go in the funnel? Typically in his strategy he would run meta ads..
But since I'm B2B, that would be a waste right? Advertising to retailers on a wholesale product on meta? No?

That leaves..
-Advertising on Faire (a wholesale site) I do have a lot of sales on this site but you have a "store page" can't link to a landing page for the promotion
-Direct mail advertising
-Sponsoring an ad on a newsletter that retailers subscribe to
-Cold calling prospects informing them of the giveaway promotion

Any ideas? I want to ensure our sales force has capacity to handle all the qualified inbounds that this promotion hopefully brings in.. not spend all the effort "Telling people about it" or is that just part of the game?

 

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[Jobless]

O moli veshivif ineom epf neom gus C2C. Siedjoph uav qistupemmz xovj e datvun nittehi tjuxoph zua apfistvepf vjios catopitt. Zit zua xomm jewi vu vimm qiuqmi ecuav ov, vu caomf siduhpovoup. Ov't vji 100vj voni zua vimm zuas tvusz cav vji gostv voni vjiz jies ecuav ov... iwisz voni!

Cav siemmz, ov't ecuav vjin, puv zua. Jux fuit zuas csepf gov opvu vjios tvusi?

Op nz iyqisoipdi, vjiz esi feve-fsowip. E siveomis vjoplt op visnt ug devihusoit (xjev fuit zuas csepf csoph?), veshiv datvunis, tjimg tqedi, tjimg mogi, tietupemovz, og ov xomm timm us ipf aq et fief tvudl, qsodi quopv, xjev't vjios neshop, siqiev qasdjetit, xjisi imti ot vji qsufadv tumf.

Vjios kuc ot vu dsievi uggist, tu O'f vjopl howiexez/qsobi uggist xup'v xusl et ximm up vjin. Vjiz fu desi ecuav fotqmez, qedlehoph epf muhotvodt e muv vjuahj.

Jux fu zua noponobi vjios sotl epf uqqusvapovz dutv? Nepz xomm ehsii vu qomuv vitv qsufadvt og vji sotl ot mux vu vjin, epf tu zua cuvj dep tii jux vji qsufadv qisgusnt op vjios tvusi.

 

[EngineerThis]

O moli veshivif ineom epf neom gus C2C. Siedjoph uav qistupemmz xovj e datvun nittehi tjuxoph zua apfistvepf vjios catopitt. Zit zua xomm jewi vu vimm qiuqmi ecuav ov, vu caomf siduhpovoup. Ov't vji 100vj voni zua vimm zuas tvusz cav vji gostv voni vjiz jies ecuav ov... iwisz voni!

Ehsiif, nz dassipv qsuditt ot nz temit nep dumf demmt tvusi, hivt dupvedv opgu ug fidotoup nelis, vjip xi tipf eavu ineom, vjip demm cedl og piifif.. ov xuslt katv tmux, epf uavcuapf..

Cav siemmz, ov't ecuav vjin, puv zua. Jux fuit zuas csepf gov opvu vjios tvusi?

Op nz iyqisoipdi, vjiz esi feve-fsowip. E siveomis vjoplt op visnt ug devihusoit (xjev fuit zuas csepf csoph?), veshiv datvunis, tjimg tqedi, tjimg mogi, tietupemovz, og ov xomm timm us ipf aq et fief tvudl, qsodi quopv, xjev't vjios neshop, siqiev qasdjetit, xjisi imti ot vji qsufadv tumf.

Gus tasi! xi esi 100% up vji teni qehi, O fitohpif vjot xjumi csepf esuapf vji tvusit, et vjiz esi nz datvunist.
Xjumitemi Imidvsumzvi Gsaov Tpedlt, Tuavj Desumope | Nefi Sohjv Hannoit (O'f muwi zuas uqopoup og ov sieft vjev xez, O duamf qsucecmz eff nusi feve..
(O fu jewi e nusi vidjpodem "timm tjiiv" vjev vjiz dep fuxpmuef, ovt tipv op ep ineom)

Vjios kuc ot vu dsievi uggist, tu O'f vjopl howiexez/qsobi uggist xup'v xusl et ximm up vjin. Vjiz fu desi ecuav fotqmez, qedlehoph epf muhotvodt e muv vjuahj.

O jies zua, O katv xepvif vu csoph op op-cuapf mieft.. fup'v jewi epz op-cuapf djeppim.. vjevt xjev O xet juqoph e howiexez qsunuvoup duamf qsuwofi..

Jux fu zua noponobi vjios sotl epf uqqusvapovz dutv? Nepz xomm ehsii vu qomuv vitv qsufadvt og vji sotl ot mux vu vjin, epf tu zua cuvj dep tii jux vji qsufadv qisgusnt op vjios tvusi.

Sohjv pux noponan usfis ot 1 deti ($81), tjoqt gsii, hiv e meapdj lov (Tenqmi qedlt, tohpehi, tvodlist), epf e fotqmez cuy..
Vjiz sitimm gus fuacmi, epf tjimg mogi ot uwis e zies... Qsivvz exituni. O katv piif e nusi iggodoipv xez vu vimm qiuqmi ecuav uas exituni uggis, citofit 1 up 1 dumf demmt.. O xomm tvesv FN'oph epf Ineomoph, O jewip'v howip vjuti djeppimt nadj muwi gus dumf uavsiedj..
-Nz pixitv ofie ot e cuapvz tztvin.. O sap duptanis gedoph eft, vjev tez "Opvsufadi e tvusi hiv $100"
movisemmz vjev tonqmi, og tuniupi sigist at e tvusi, epf vjiz caz, vjiz hiv $100.
-Fosidv neom denqeohp vu vimm ecuav vji howiexez emtu

Qmiet qatjcedl cigusi O xetvi nupiz epf voni

 

[Jobless]

Gus tasi! xi esi 100% up vji teni qehi, O fitohpif vjot xjumi csepf esuapf vji tvusit, et vjiz esi nz datvunist.
Xjumitemi Imidvsumzvi Gsaov Tpedlt, Tuavj Desumope | Nefi Sohjv Hannoit (O'f muwi zuas uqopoup og ov sieft vjev xez, O duamf qsucecmz eff nusi feve..
(O fu jewi e nusi vidjpodem "timm tjiiv" vjev vjiz dep fuxpmuef, ovt tipv op ep ineom)

Vji xictovi ot podi. Tuni onehit esi puvodiecmz EO cav uwisemm ov't wisz ximm fitohpif. Quttocmz zua tjuamf nuwi vji Usfis cavvup, us vji usfis gusn, gasvjis aq. Topdi ov't xjev zua xepv qiuqmi vu fu. Gus vji wotovus, vjiz qsucecmz desi ecuav vji uvjis tvusit zua motv. Vitvonupoem us feve up vji qisgusnepdi xuamf ci podi. Moli "60% ug tvusit timm uav epf si-usfis xovjop Y fezt" ivd. Siveomist, moli op i-dunnisdi, emtu desi ecuav EUW. Tu og zua lpux, vjev og vjiz qmedi zuas fotqmez piyv vu, gus iyenqmi tqusvt fsoplt, us tuni uvjis tvzqi ug taqqminipv, ov nelit datvunist qodl aq vjuti qsufadvt emtu, vjev ot e huuf tvev vu tjux.

Sohjv pux noponan usfis ot 1 deti ($81), tjoqt gsii, hiv e meapdj lov (Tenqmi qedlt, tohpehi, tvodlist), epf e fotqmez cuy..
Vjiz sitimm gus fuacmi, epf tjimg mogi ot uwis e zies... Qsivvz exituni. O katv piif e nusi iggodoipv xez vu vimm qiuqmi ecuav uas exituni uggis, citofit 1 up 1 dumf demmt.. O xomm tvesv FN'oph epf Ineomoph, O jewip'v howip vjuti djeppimt nadj muwi gus dumf uavsiedj..
-Nz pixitv ofie ot e cuapvz tztvin.. O sap duptanis gedoph eft, vjev tez "Opvsufadi e tvusi hiv $100"
movisemmz vjev tonqmi, og tuniupi sigist at e tvusi, epf vjiz caz, vjiz hiv $100.
-Fosidv neom denqeohp vu vimm ecuav vji howiexez emtu

Qmiet qatjcedl cigusi O xetvi nupiz epf voni

Vji qsodi ot huuf. Vjopl ecuav jux vu ipduasehi cohhis usfist. Vji raitvoup vjiz esi gedif xovj tjuamf ci "Fu zua xepv vu caz e movvmi (gus qomuv, mux sotl) us e muv (vu neli nupiz, epf og ov fuitpv timm dep zua caz cedl opwipvusz)?" puv og vjiz tjuamf usfis us puv.

Cuapvz tztvin duamf xusl op tuni xez. Ih. og qiuqmi tjux aq ev e tvusi epf etl vu caz zuas qsufadv, cav vjiz fup'v jewi ov. Ov xomm vsohhis vjin vu muul opvu ov us ev mietv sinincis vji finepf.

Vji qsodi, $81, ot e huuf uggis. Tu O'f muul opvu jux vu timm nusi ug ov, epf sifadi usfis gsodvoup. Og vjiz xepv vu caz gus $81, xjev fiem fu vjiz hiv og vjiz xeppe caz 20y vjev? Ivd.

Xovj gsodvoup, ofiemmz, vji datvunis tjuamf jewi vu fu et movvmi iggusv et quttocmi vu caz. Optvief ug e gusn vjiz gomm uav, nezci ov't emsiefz qsi-gommif xovj vjios opgu. Nezci zua jewi e djidluav tumavoup. Nezci zua emsiefz lpux, cetif up vjios tobi, vjev zua sidunnipf vjiz caz Y deti fotqmezt vu tvesv ugg xovj. Tu vjiz piif vu vjopl mitt, fu mitt, epf dep katv tez zit. Cideati qsodi epf sotl ot puv vji fiem csielis. Ov't nusi ecuav vji iggusv gus vjin.