Where to Market Lead Magnet for B2B Products?

[EngineerThis]

I may be overthinking this.. but where do you actually advertise a promotion/magnet to get my brand/product in front of retailers?

Decided to re-pack my offer into a giveaway promotion for lead collection and to build some more urgency.. Grand prize is 3 months worth of inventory to a retailer, everyone else "wins" my standard offer package.. free shipping, launch kit, display box blah blah blah.. Cool Hormozi play..

But the problem I'm running into, is where do I get the retailers to go in the funnel? Typically in his strategy he would run meta ads..
But since I'm B2B, that would be a waste right? Advertising to retailers on a wholesale product on meta? No?

That leaves..
-Advertising on Faire (a wholesale site) I do have a lot of sales on this site but you have a "store page" can't link to a landing page for the promotion
-Direct mail advertising
-Sponsoring an ad on a newsletter that retailers subscribe to
-Cold calling prospects informing them of the giveaway promotion

Any ideas? I want to ensure our sales force has capacity to handle all the qualified inbounds that this promotion hopefully brings in.. not spend all the effort "Telling people about it" or is that just part of the game?

 

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[Jobless]

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