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A came across this interesting article: Google Is Killing Retro Dodo & Other Independent Sites
We can see the "Commandment of Control" from the CENTS framework, however it's not that simple. It's true that Google has a monopoly and you can't easily replace the Google traffic. Sometimes it's very hard to fully honor the commandment of control when there are such behemoth companies like Google.
I can relate to that article, when I search for something on Google, I mostly see results from Reddit, Quora, YouTube (of course), LinkedIn, Forbes, Medium (after the many Google ads and scraped snippets). Especially Reddit and YouTube, they are everywhere.
Google still drives the majority of the internet traffic, and nowadays as a small publishers you have a slim chance against these behemoth publications. A lot of small independent sites have been even completely deindexed by Google.
We can see the "Commandment of Control" from the CENTS framework, however it's not that simple. It's true that Google has a monopoly and you can't easily replace the Google traffic. Sometimes it's very hard to fully honor the commandment of control when there are such behemoth companies like Google.
I can relate to that article, when I search for something on Google, I mostly see results from Reddit, Quora, YouTube (of course), LinkedIn, Forbes, Medium (after the many Google ads and scraped snippets). Especially Reddit and YouTube, they are everywhere.
Google still drives the majority of the internet traffic, and nowadays as a small publishers you have a slim chance against these behemoth publications. A lot of small independent sites have been even completely deindexed by Google.
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