How Do I [NOT] Scale My Personal Training Business Significantly?

[Guest931Xfjyx]

Goodness.

Did you get another paying client?

Who is being dense now?

I've only ever had one paying client.

 

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[Simon Angel]

Most bodybuilding coaches don't even have landing pages or funnels.

Yeah, that's how you differentiate yourself from the competition dude.

The one coach I know of that makes over a million a year gets the majority of his clients through a local gym and through his Instagram page. He gets every new prospect on a phone call and charges them for 4 months of coaching upfront at $1000 for those first 4 months.

If anything, I think you're overcomplicating it.

It's not hard. But yes, it takes time.

Get eyes. Make an offer. Have a few of them interested. Convert to sale.

10 clients priced at $200 a month for a year is $24000 a year and would replace a minimum wage job. Just 10 clients.

Sounds pretty feasible to me.

Your goal is to make $24K a year while living in the U.S. with a wife and kid? Isn't that like poverty level?

Also, to answer this question -- yes.

You're definitely deluded.

Even though it's not even necessary...

You don't know what is or isn't necessary because you haven't done jack shit.

I have a friend who's a national gold medalist bodybuilder in Canada. He's been working for a news station for the past 20 years.

He's a lot like you in the sense that he's earning F*ck all from personal training (and his personal brand that he's not promoting) except he's also achieved MUCH, much more than you. Unlike you, he doesn't know about this forum or swallowed the red pill that is TMF .

Meanwhile, my dumbass narcissistic client is laughing straight to the bank with his subpar physique but awesome business sense.

Because 98% of building a brand is... building a brand. Not "qualifications" and "achievements". It's just sales.

I'm telling you, you'll be extremely disappointed once you compete and get your dream physique. It won't open the doors you think it'll open because you fail at taking advantage of the opportunities that present to you... As evident in this thread.

 

[Guest931Xfjyx]

national gold medalist bodybuilder in Canada

This made me laugh. What the hell does that even mean?

He got 1st place in a national level competition. Is that what you're trying to say?

Yeah, that's how you differentiate yourself from the competition dude.

I've already made clear that I know how to code a landing page and that I own my first name and last name and could very well do such, and know how to purchase PPC advertisements that I put on Facebook or whatever, and it's not hard to google how to raise conversions for such a thing.

That's not at all why I'd mentioned that I know several bodybuilders making over six figures without a landing page.

It's not that I don't think a landing page would result in more clients, but rather, that it's not even necessary...

 

[BlackMagician]

Maybe you get your stubborn a$$ out of your own way and we setup a call with a couple of us and you try it our way for 13 weeks? Weekly 20 minute call. Scoreboard, status of commitments, new commitments. All to progress toward your goal.

@BlackMagician would kill for this much attention. Don't turn your back on it @JLE

Man that's not fair. That's third time I saw you willing so hard to help someone here, Eric, Pimpri and now this guy.
Sad is all 3 of them just don't want to listen.

Here in India, we have this simple procedure of handing some cash under the table to get someones time/help/attention.

Will that work with you eh ZCP?

NO? no? Anyone else?

maybe a simple retitle

How Do I MAKE EXCUSES to NOT Scale My Personal Training Business Significantly?

Maybe just ask him to read the Eric's thread?

I'd be honored.

What a bad way of sarcasm where you are unintentionally making sarcasm on yourself.

I'm gonna keep following the plan I've already delineated.

The plan which you put after 2 years of nothing?
A plan where all of the successful people on this forum are telling you that it's a plan towards failure?

Common man. Open your eyes. There are easy way for you. Why are you learning programming?
I am computer science graduate. Few years, I was a website developer, Android developer etc.

You know what I learned? They are not worth it for me. There are better and faster and easier way for me to achieve success.

I ditched all the programming, upskilled myself in business, leadership, selling, closing leads, ads, marketing etc.

Again, why the hell are you learning programming?

You wanna build a business that makes you successful and happy because you are doing what you love?

Open your eyes man. See what others are telling you.

I am sincerely trying to help you.

 

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[Guest931Xfjyx]

Your goal is to make $24K a year while living in the U.S. with a wife and kid? Isn't that like poverty level?

Are you deliberately misinterpreting everything I say? Did I say that was my goal or did you imply it for the sake of argument?

What a bad way of sarcasm where you are unintentionally making sarcasm on yourself.

That's not sarcasm I literally don't give a shit what the title is.

The plan which you put after 2 years of nothing?
A plan where all of the successful people on this forum are telling you that it's a plan towards failure?

And yet... the successful people who are already doing precisely what I wish to do advised me to do as I currently am.

I've already provided a DM conversation of one. I can provide the DM's of a few more too.

I'm convinced I'm headed down the right path. Especially on a long enough time frame.

 

[ZCP]

Goodness.

Did you get another paying client?

Who is being dense now?

I think the word is 'obtuse'

 

[BlackMagician]

These are hilarious @MJ DeMarco

 

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[ZCP]

I've only ever had one paying client.

Put that on a T-shirt and wear it three days a week for 3 weeks.

 

[Guest931Xfjyx]

I think the word is 'obtuse'

Wait a minute...

I'm being obtuse because you told me to get another client and I didn't? That's how I didn't follow up?

How is that helpful?

 

[BlackMagician]

I've already provided a DM conversation of one. I can provide the DM's of a few more too.

Do share please.

 

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[ZCP]

I know who that client is. I suspect he still reads this thread. Plus, I think he actually follows me on Instagram considering I divulged my real name with him.

I did appreciate your help. I still do as I'm still here replying...

I have never quit.

Maybe you can freshen my memory, what did I quit? What did I stop? What was the next step I was supposed to take and never did?

So one day when you actually have a client, and you lay out a clear workout plan and meal plan, and they eat one banana and don't go to the gym. And they show you a txt where two or three people showed you that you don't need to go to the gym, and they tell you 'they never stopped', and just to tell them exactly how to do it even though you just got them a success .... what would you say?

 

[BlackMagician]

@JLE
Some hard questions, do answer honestly and make us believe that what you are doing is right:

What is the exact goal of this thread you have?

What are the goals you want to achieve ina next 2 years. In terms of money, personal(winning championship etc), and fitness?

What is the 1 major step you are doing that will get you towards your money goal?

If what everyone is saying doesn't align with what you want, then what exactly you want to do?

 

[BizyDad]

Maybe you can freshen my memory, what did I quit? What did I stop? What was the next step I was supposed to take and never did?

Wait a minute...

I'm being obtuse because you told me to get another client and I didn't? That's how I didn't follow up?

How is that helpful?

You asked a question. You got an answer. And now you're asking how it's helpful?

I don't think any of us know how ANY of this is helpful bro.

The people here want you to make more money. Faster.

And you admit that that would be a better life.

But you aren't taking the steps to get there.

Step away from the keyboard. You are wasting time.

 

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[BlackMagician]

Step away from the keyboard. You are wasting time.

This one line itself is enough of an advice

 

[Guest931Xfjyx]

So one day when you actually have a client, and you lay out a clear workout plan and meal plan, and they eat one banana and don't go to the gym. And they show you a txt where two or three people showed you that you don't need to go to the gym, and they tell you 'they never stopped', and just to tell them exactly how to do it even though you just got them a success .... what would you say?

Uh... are you implying you're the way to my success?

If you got me that client then thank you, but I literally didn't even get myself that client, so the answer here would be to haggle you more...

Literally what response are you looking for here? Not making a joke I'm actually lost as to what you're trying to get me to conclude.

 

[ZCP]

You asked a question. You got an answer. And now you're asking how it's helpful?

This is the Action Faker's credo. All Wanteprenuers follow this dogma.

Hormozi talks about being stuck at this point in fitness. That the word Wanteprenuer was the trigger that finally got him to unlock from his frozen state. To get him in the car and to drive across the country and start a gym and start helping people.

 

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[Guest931Xfjyx]

You asked a question. You got an answer. And now you're asking how it's helpful?

I don't think any of us know how ANY of this is helpful bro.

The people here want you to make more money. Faster.

And you admit that that would be a better life.

But you aren't taking the steps to get there.

Step away from the keyboard. You are wasting time.

Make a trillion dollars Bizy.

Make a trillion dollars.

I've told you to make a trillion dollars and you haven't done it.

Was that helpful?

 

[BlackMagician]

Step away from the keyboard. You are wasting time.

This one line itself is enough of an advice

 

[Guest931Xfjyx]

What is the exact goal of this thread you have?

To log my progress. Which according to everyone, I've made none. Financially, I'd agree.

What are the goals you want to achieve ina next 2 years. In terms of money, personal(winning championship etc), and fitness?

1. Get closer to being/be a HW/SHW bodybuilder (timeframe depends so much on genetics)
2. Build as much of an online following on Instagram as possible
3. Start making educational bodybuilding content for Youtube once #1 & #2 is sufficient
4. Get a job as a computer programmer for a better income in the meantime
5. Start offering online bodybuilding coaching after I accomplish #1 sufficiently

What is the 1 major step you are doing that will get you towards your money goal?

I go to the gym religiously, do cardio every day, have a strict diet plan, am building a following on Instagram by making a post/reel every day, and I make 6-10 stories on Instagram every day, and I start school for computer programming tomorrow.

See... all this takes time though.

What am I doing that will result in money right this very second?

Nothing.

If what everyone is saying doesn't align with what you want, then what exactly you want to do?

ONLINE PERSONAL TRAINING.

Not in-person.

ONLINE.

Give me advice on how to find clients for that right this second and I will do that.

 

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[ZCP]

Uh... are you implying you're the way to my success?

If you got me that client then thank you, but I literally didn't even get myself that client, so the answer here would be to haggle you more...

Literally what response are you looking for here? Not making a joke I'm actually lost as to what you're trying to get me to conclude.

i'm going to answer this, because it is important for those coming behind ......

this is the part where you are truly asinine. see, the part you are not getting from this .... if i COULD be the one to help you be successful, shouldn't you give it a try?

flip it to fitness, if a fat dude can get me to get to work in the gym and make progress when i currently just sit in my office and at home doing nothing, shouldn't i take him up on his offer? even if he gets me 0.5% better, that's better than i was.

and see, this is the entreprenuer mentality that you DO NOT HAVE. the ability to get the most out of EVERY opportunity. to not sit on the sidelines and talk / wait / hope, to get to work DOING. that is why you should work for someone else (in a higher paying job than you have now). you have the talent, knowledge, ability, and opportunity. you cannot comprehend this concept.

your mindset is a black hole. no light escapes. no progress can be made.

look at your post ...... instead of making the connection, you focus solely on whether i get credit for you getting a customer.
after the post i shared above, this was my next message to you.



now, who gets the credit? see, i COULD be the key to you unlocking the ONLY thing that has you held in place. you.

you have a clear path to success (not the crap you posted). you have people offering to help you.
hard to beat a black hole.

good luck @JLE !

again, those coming behind .... post what you see as the message we are trying to get across. maybe your version gets through .....

 

[ZCP]

ONLINE PERSONAL TRAINING.

Not in-person.

ONLINE.

Give me advice on how to find clients for that right this second and I will do that.

i want 6 pack abs without exercising or changing my eating habits. give me the thing that does that exactly in one step and i will do that specific work only.

dude, the way to a massive online personal training business is to use the one talent / asset you have that can:
1. make you money to use to invest
2. gain you experience doing it
3. gain you customer experience to help overcome obstacles and sticking points
4. kickstart things toward online

you know that is to train people for money in whatever form they want to be trained until you can build it into online only.

there is your advice, ignore and make excuses. black hole the idea. good luck @JLE !

 

[Guest931Xfjyx]

i'm going to answer this, because it is important for those coming behind ......

this is the part where you are truly asinine. see, the part you are not getting from this .... if i COULD be the one to help you be successful, shouldn't you give it a try?

flip it to fitness, if a fat dude can get me to get to work in the gym and make progress when i currently just sit in my office and at home doing nothing, shouldn't i take him up on his offer? even if he gets me 0.5% better, that's better than i was.

and see, this is the entreprenuer mentality that you DO NOT HAVE. the ability to get the most out of EVERY opportunity. to not sit on the sidelines and talk / wait / hope, to get to work DOING. that is why you should work for someone else (in a higher paying job than you have now). you have the talent, knowledge, ability, and opportunity. you cannot comprehend this concept.

your mindset is a black hole. no light escapes. no progress can be made.

look at your post ...... instead of making the connection, you focus solely on whether i get credit for you getting a customer.
after the post i shared above, this was my next message to you.

View attachment 52194

now, who gets the credit? see, i COULD be the key to you unlocking the ONLY thing that has you held in place. you.

you have a clear path to success (not the crap you posted). you have people offering to help you.
hard to beat a black hole.

good luck @JLE !

again, those coming behind .... post what you see as the message we are trying to get across. maybe your version gets through .....

I really don't even know what to say.

It's not that I can't tell you're trying to help. All of you have been nothing but remarkably patient with me. You're all clearly successful businessmen and I'm failing to prove that I actually value the efforts you're putting in by trying to help me.

I just can't get over the hump. I really can't.

I don't want in-person clients.

For that reason, I have to do this my way.

And as I've said before, I still don't see a means of finding online clients without first building a following. Maybe I'm wrong though, and if you or anyone has a suggestion as to how I could find online clients better, I'm more than happy to listen, and if it sounds reasonable, I assure you I am prepared to execute.

I just simply do not wish to make a business that I physically need to be present for.

 

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[Simon Angel]

I really don't even know what to say.

It's not that I can't tell you're trying to help. All of you have been nothing but remarkably patient with me. You're all clearly successful businessmen and I'm failing to prove that I actually value the efforts you're putting in by trying to help me.

I just can't get over the hump. I really can't.

I don't want in-person clients.

For that reason, I have to do this my way.

And as I've said before, I still don't see a means of finding online clients without first building a following. Maybe I'm wrong though, and if you or anyone has a suggestion as to how I could find online clients better, I'm more than happy to listen, and if it sounds reasonable, I assure you I am prepared to execute.

I just simply do not wish to make a business that I physically need to be present for.

My client whom I mentioned above is 100% online. What do you want to know?

 

[Guest931Xfjyx]

My client whom I mentioned above is 100% online. What do you want to know?

Any advice you could give me whatsoever.

How would I end up finding online clients without building a social media following? It's the only course of action I'm familiar with.

Unless I'm to go the paid advertising route, which I'm fearful would result in a negative cashflow.

 

[Dark Water]

3 easy steps you can take this week:

- Pencil out a couple of training packages that you can see yourself actually offering people
- Put together a very basic landing page, eventually building it out to a basic 5-10 page website over the course of a month
- Direct people from your Instagram to your website

But wait, we can simplify that even further:

- Create a post on Instagram advertising your services for online training

See how easy that was? You could be 30 minutes away from your first client, but you aren't going to ever know unless you take that first step.

You don't need 50k followers or to be absurdly jacked. You just need to focus on helping other people. Help one person. What sort of valuable advice, training, etc. could you charge for today to get your first client (hint, it doesn't have anything to do with posting more shirtless Instagram pictures).

 

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[BlackMagician]

1. Get closer to being/be a HW/SHW bodybuilder (timeframe depends so much on genetics)
2. Build as much of an online following on Instagram as possible
3. Start making educational bodybuilding content for Youtube once #1 & #2 is sufficient
4. Get a job as a computer programmer for a better income in the meantime
5. Start offering online bodybuilding coaching after I accomplish #1 sufficiently

Got it. Now think, if instead of doing 2,3,4...You start doing 5th step directly, instead of online, do offline first?

This way you will get nice following, some income (like 4th step), real life experience on serving customers, feedback from customers and actually finding who you can actually help?

Then after you have, let say 6 offline customers whom you are helping 1-1, you start building content that THESE customers want and need and attract similar people on your Instagram?

Then you will find pattern of similar customers and then create valuable content for them?

Then you start building your following.

See... all this takes time though.

What am I doing that will result in money right this very second?

No it won't take time.
Are you ready to gamble with me and @ZCP ?

Follow what we tell you to do, for 6 months, and you will have your dream goals achieved, atleast till a level.

You will get money right this second(metaphor).

You have guts to follow and commit along?
@ZCP what say?

Give me advice on how to find clients for that right this second and I will do that.

Here:

Wherever you do gym, talk to the owner that you have AWESOME skills in training new guys who are looking to reduce fat(just an example of ideal customer).
Get his permission
Start training people for few days and give practical advice to them. Be approachable.
Each day, help 10 people atleast and tell them you also do 1-1 coaching and free diet plan.
If they want you can give them free diet plan.

Now create a extremely good diet plan for these people.

Do this everyday for 1 week.
10*7 = 70 People whom you have helped.

Even if your chances are low, you will get 1-2 coaching customers.
Charge them something they are willing to pay.

Voila, you have something that is paying you now.

Now put efforts in taking this number to 20 people. Teach them 1-1, in batches.

After 2 months, tell these people to give you feesbacks, reviews in video format.

Also mention that you are looking to provide online classes for new joiners.

After you have done this, I will tell you how you can take this online and scale.

Note: I run my ads agency where I scale businesses, so I know what I am taking about. Also the above process is what my friend has used to become successful so I know this works very well. His biz is Coachnikk.

you have a clear path to success (not the crap you posted).

I have given him a clear path above. Will he have any more excuses now? What say @ZCP

 

[Dark Water]

You do realize that if even if you miraculously get 500k followers on Instagram for JLE the bodybuilder, that might not even translate to 1 interested person in JLE the personal trainer?

That's why your plan is so dangerous.

 

[ZCP]

I really don't even know what to say.

.....

I just can't get over the hump. I really can't.

I don't want in-person clients.

......

This is a limiting belief. Spend about 12 hours in Tony Robbins material breaking down and understanding your limiting belief. THAT will help you more than anything any of us can ever say.

------
For steps:
I offered to be an online client. You are yet to make the sale.
You could have had 8 months of revenue and I could have been closer to the results I seek.

Black hole. Light does not escape.

 

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[Guest931Xfjyx]

You do realize that if even if you miraculously get 500k followers on Instagram for JLE the bodybuilder, that might not even translate to 1 interested person in JLE the personal trainer?

That's why your plan is so dangerous.

I realize, but I'm not led to believe that.

I already get approached regularly and asked for fitness advice simply for being noticeably in-shape. I'm more than convinced that translates to an online space.

I'm gonna stop commenting again for now. I'll bump the goals I already posted...

In the meantime I'll keep coming back intermittently so you all can follow along with my trainwreck.

Maybe I'll land upon someday.

Then again, maybe not.

I'm gonna keep following the plan I've already delineated.

1. Get closer to being/be a HW/SHW bodybuilder (timeframe depends so much on genetics)
2. Build as much of an online following on Instagram as possible
3. Start making educational bodybuilding content for Youtube once #1 & #2 is sufficient
4. Get a job as a computer programmer for a better income in the meantime
5. Start offering online bodybuilding coaching after I accomplish #1 sufficiently

 

[Simon Angel]

Any advice you could give me whatsoever.

How would I end up finding online clients without building a social media following? It's the only course of action I'm familiar with.

Unless I'm to go the paid advertising route, which I'm fearful would result in a negative cashflow.

1. He's running some pretty basic FB ads that lead to a landing page.

2. The landing page starts with a video on top that shows his transformation from an overweight guy into a ripped "Chad".

• The video is basically about how he used to live in his mother's basement while depressed and playing video games all day and how he turned it around to look awesome now. With a voiceover. And of course, with over-the-top dramatic music that makes it all look like he's been to war.

2.. He leverages some social proof from here and there (TV interviews he's done) but it's got nothing to do with his personal training business or bodybuilding hobby but rather him being a daredevil, etc. He's not known for the former at all. Actually, he's not that well-known in general.

• And by leverage, I mean he has a "As seen on" section on his website. It's so negligent you could literally fake that and it won't make a difference.

3. Then, he offers 2 ebooks (for like $20) where he outlines his 10 years of weightlifting & nutrition experience in a way that's simple to digest... too simple, even, because it's full of grammatical mistakes. But clearly, that doesn't matter.

• $20 for 10 years of knowledge that got him to where he is currently. It's a no-brainer
• His ebooks function as a lead magnet for his $1000 3-month online training
• He has a few soft CTAs throughout the books + a hard CTA at the end
• Lots of value, no holding back

4. If you go straight for the big offer (the $1000 training) he's got a questionnaire at the bottom of his landing page which he uses to qualify his leads.

The last question is "Are you willing to invest $10 per day for 100 days to get into the best shape of your life?"

• If the answer is yes, they get to book a call with him and his team
• If the answer is no, they get a downsell for the ebooks and are added to the email list. Some of those still convert later