Andy Black
Help people. Get paid. Help more people.
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FASTLANE INSIDER
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Yeah, no need to have dynamic landing pages at this stage.
Determine your bulls-eye buyer keyword(s), and create the ad, and landing page for them. Simple, simple, simple. Then fire consistent traffic down it, get your conversion rate, then take it from there. If it sucks, try and beat it (using the same traffic!), if it's good enough, try and convert the leads into cash.
You need a funnel first before you can fix the leaks in it.
Don't get too hung up on pretty landing pages, and world-class copy.
Sales come from the right people, hitting the right offer, at the right time.
If they were actively searching for what you're selling, then that's 80% of the battle.
Determine your bulls-eye buyer keyword(s), and create the ad, and landing page for them. Simple, simple, simple. Then fire consistent traffic down it, get your conversion rate, then take it from there. If it sucks, try and beat it (using the same traffic!), if it's good enough, try and convert the leads into cash.
You need a funnel first before you can fix the leaks in it.
Don't get too hung up on pretty landing pages, and world-class copy.
Sales come from the right people, hitting the right offer, at the right time.
If they were actively searching for what you're selling, then that's 80% of the battle.
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