The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Join free.

Join over 90,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.

Free registration at the forum removes this block.

Andy's AdWords Course - Get found by the people already looking for you

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
hi andy is this course still available?
It certainly is. Thanks for your consideration.

For the moment, while I'm new to courses, I am also offering some additional benefits. I don't know how much longer these will be available for but they are for the moment.


ADDITITIONAL BENEFITS (TIME SENSITIVE)

Private project area where I help each student through the course (at their pace).

A Google voucher added to your account (I need access to your account to do that and it needs to be a new account and new domain for AdWords).

A free audit of your campaigns if I can publish the video (with confidential bits blurred out).

Subtraction of the course cost from fees if you want to hire me or my team (dependent on whether we can actually help you and are a good fit).




I'm also considering creating a private FB group for people who've bought the course so they can help and connect with each other.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Never doubted that for a moment! The more bulked out a course is, the more I'm convinced it's not that good and packed with filler content!!
My thinking is: an 18 hour course for $10 means 18+ hours of my time to get through it. What's 18 hours of my time worth?

I've deliberately created a short and no fluff course to appeal to people who value their time.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Just a heads up...

I'll be moving the course into the forum I've created and will then take it down off Thinkific. The forum will eventually become $999 per year or thereabouts.

Anyone who gets the course for the current price before I take it down gets access to the forum for the rest of 2018, and then can choose to be grandfathered in annually at whatever price they paid ($299 or $399 per year depending on whether you're a TFLF INSIDERS or not).
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Someone asked this about the course:

What’s the earning potential of your business model. If I wanted to offer the same service you are offering - (if I understand it correctly), running Google Ads for local businesses in various towns and cities, what do you charge your customers monthly, on average, and how much do your expenses run?
I’ll answer this directly and then mention other paths you can take with the skills from the course:

When I take on smallish local service businesses my fee is about €250/mth or the local currency equivalent. (Note that all clients pay the ad spend.)

If they’re a larger business and/or serve many cities then I typically charge twice as much, so about €500/mth.

It’s kinda a flat fee, but I quote it as “€XXX/mth or 10% of ad spend”. So if either size of business spends over €6k/mth on ads then my fee would be €600/mth. I typically don’t bother increasing fees but leave it as a flat fee. If they get a better and better ROI then I’m happy to leave the money on the table because that translates to a happier client, longer lifetime, higher LTV, and greater chance they refer other people.

I also have some bigger clients that cover many countries and have a lot of services and products. I’m charging them about €1,500/mth. I’ve had clients at €5,000/mth but I don’t want them that big and taking up that much of my time.

I’m at 25-30 Google Ads clients. Up until I had 20 clients I managed all the campaigns and did the Monday morning Weekly Report emails. So no costs there.

I now pay €200/mth to get the weekly reports created. It’s a simple task, but the first step for someone to join the team and learn what we do, why, and how. Currently, my stepson is doing them.

I also have a full-time freelance developer because I decided to help clients with their websites and sometimes build a landing page for them. This isn’t necessary for you at the start.

I pay a freelance webmaster to configure and optimise hosting for any landing pages we do create - because they have to be highly available and blazing fast (especially on mobile).

I also pay a recurring fee to a graphic designer every month for landing pages that he’s designed and are still live.

Ditto with a copywriter.

And I’m working out how to bring an email marketing/automation freelancer too.

So you can see, as my revenue grew I was able to pay for more capabilities over time. Think of this as your clients paying for your team, *not* as an additional cost.

...

What else can folks do if they know how to run Google Ads campaigns successfully?
  • JV/partner with their clients.
  • Get paid per lead.
  • Generate leads for their own local service business.
  • Get into eCommerce. I’m not a Google Shopping specialist but still manage to help eCommerce clients.
  • Get into selling courses. One of our clients makes 5 figures a month selling courses.
  • Get people onto email lists. We’re running these “info-seeker campaigns” for a few clients. They seem to drop the ball with their email marketing though, hence looking to get help with that. I also helped a startup acquire 15k signups a day using Google Ads.
  • I’d like to create a directory for my county.
  • And directories for various verticals. (By directory think booking dot com.)
  • And build and rent websites (WaaS).
  • And test some plugin ideas I have from seeing the same problems with clients over the years.
  • Provide a service for businesses to get real time market research of what people are searching for so they can then build the funnels to sell what the market actually wants rather than what they think it wants.
  • So much more!!!
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

FastNAwesome

Gold Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
117%
May 23, 2011
1,119
1,310
Disclaimer: I've had a privilege to be a beta-tester of this program

In the past, I tried using AdWords on my own, with no success, as I was pretty clueless. It seemed very complex to me, so many options. And the fact that I have to compete with others instead of paying some designated sum to have my ad show didn't help either. For me - the success was to even see my ad running.

All together - it was just too much for me so I moved on.

Until I've seen the kind of results Andy gets from it.

What I can say about Andy's course is that you can follow it not knowing a single thing about AdWords, as he guides you through very clear and practical steps of getting your first ad up and running.

What I love about this course is that it's not teaching you AdWords for the sake of "knowing AdWords".

It comes from a different perspective - from a view of a business owner, and how can you, if you are one (or someone who wants to help business owners) - use it as a tool to get more customers. In a way, it's also a mindset course - at least it was for me - getting me in the right frame of mind when thinking about customers, who I want to reach and how.

The structure of the course itself is great for anyone who values their time, and wants to get to action right away, without fluff and filler.

You learn by doing. As Andy walks you through the steps of getting your first ad live, he explains you what you're doing, why and how.

It consist of many small bites. Short and to the point videos and text lessons. This makes it very easy to absorb and go through.

These small bites are packed with value though, and pure "juice" of Andy's vast experience in local lead generation.

It's probably the next best thing to having Andy personally coach you.

The tone of the entire course is very friendly and for me it was really fun, which was the last thing I expected from something once so intimidating.


My conclusion:

Great course for a local business owner who wants to have their ad up and running fast (in a day if they wanted).

Could somebody use this course as a basic education on how they might get involved in helping other companies with their ad words campaign? Meaning, could this be a spearhead to another stream of income for somebody?

Yes! Great course for someone who would like to service other local businesses by creating ads for them.

I'd dare say, if someone is looking to quickly acquire a skill they'd be able to monetize, this could be it.

NOT a great course for anyone who's uptight and expects very "official" tone or "tons" of material.
Andy's as friendly in the course the same as we know him in the forum.
The course is pure concentrated value with no fluff, if I've ever seen one.

And of course, initiative on the part of the student is expected. Andy can show you how and why to do things, but he can't do them for you (actually I think he can, for a fee:)
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
is this strictly for local targeting and consulting?
No, this is not strictly for local targeting and consulting.

I've a couple of eCommerce clients and the strategies and style of campaigns I create for local lead gen clients is working a treat for them. I've also had various PMs from people doing eCommerce who've applied various strategies and techniques I've posted about and who've seen great results.

The first part of the course could be described as mindset. Determine the **buying** search terms.

The second part of the course is how to create ads in front of people using those buying search terms.


can I use this for my ecom site?
Yep. See above.


How soon can i see results?
Aha. Good question, but too open ended.

What results do you want to see? Your ad being displayed when you type in a buying search term? This can happen within a couple of hours.

Visitors of people searching with your search term? Well that depends on whether people are actually searching for what you're bidding on.

Enquiries and sales? Well that depends on your landing page and your offer and how well your offer compares to the competition.

Something I always tell new clients is that I can't promise results, only that we'll follow a process that will either get the results they want, or will allow them to fail fast.

Follow the process and results shall follow.


do i need a specific budget?
The first stage is getting the ads running and then counting impressions (see if people are searching). At that stage you can run on a whiff of spend. Even just $100 should be fine.


are you still offering the $100 discount to forum members?
Yes, for forum INSIDERS. See the third post in this thread for a link to where you can find the forum INSIDERS discount code.


is this good for someone like myself who may not have a marketing degree?
It's probably better you don't have a marketing degree and don't have to unlearn so much stuff.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
As promised here is my review:

As Andy has been an expert in this field and has posted info and content worth probably thousands of dollars for free, the moment I saw that he made a course, I was like "take my money, here, teach me the magic"

It was a process of "if he gave so much value for free, what he is charging money for must be gold."

--

Prior to signing up for the course, I didn't know how to do anything in AdWords except to check traffic for a certain keyword. I have seen some courses but It was all an information overload and you would just get lost. Plus, the most important thing, I had nowhere to use it. That is the thing I hate the most when you can't put something to practice, it fades away from your mind. Now, I had a client with a business that could benefit from it, and I am launching a new business soon that will also benefit from it.

The best way to describe his course is "short and sweet" :D

He gives you a SOLID foundation of absolutely everything you need to know on how to make your ad, ad extensions, keyword research, what options to use when setting up a campaign, how to get around in the AdWords. Only the things you NEED. As he describes it "no fluff". It is around 1 hour of content give or take and after that you will have your ad up on google, and it will be ahead of 80% of other ads because he shows stuff that most other people don't use.

One of the more important things he taught me is how NOT to waste your money, you can get a CPC(cost per click) as low as 0.5$, which is great. To me, prior to the course, that wasn't really how it went, I thought you needed to spend min 1.5$ per click, even more. (that might be the case for other industries, but what I am trying to say is, you don't need to spend as much as I thought.)

You won't be sitting there wondering if you did this or that right, or how to do this, everything is clear and to the point. And even if you did, as he is such a great guy, I'm sure he will go out of his way as always to help and explain everything.

Almost forgot to mention, I have been testing this on my client with her business and for the cost of around 20$ in adspend, she got a client for around 150$. So that's a nice return.

--

In my opinion, if you plan on swimming in the entrepreneurial waters for the rest of your life like me, then you should learn how to use google ads. It is such a valuable thing to know.

And I think the absolutely best way to do this is by getting his course.

10/10

:thumbsup:
A 10/10 and a thumbs up? Thank you!

Also... you've hit the nail on the head. For those with more time than money - you can read all my posts and try and work out how to get campaigns up and running and beat the competition. It'll likely take you 18+ hours to read everything.

For those that want to just get results and spend a minimum amount of time and only a little bit of money, the course is the "no fluff" route.



My favourite bit in your post though was the bit your nearly forgot to mention:
Almost forgot to mention, I have been testing this on my client with her business and for the cost of around 20$ in adspend, she got a client for around 150$. So that's a nice return.

BOOM!

How does it feel to have this skillset at your finger tips now?

Do you see why I don't offer a money back guarantee? I can't take this ability away from you now.

Thank you for implementing.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
I had no prior experience with Google Adwords, and was able to have my first ad campaign set up within hours.

By taking the Adwords course I saved a massive amount of time searching and researching for info about Adwords, well worth the price tag!
^^^ This is what it's all about folks...

Thanks for the review @Locomote
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Hey Andy, great post. What do you think about the old ads format and new expanded text ads format? A bit vague question, but do you think now the newer expandable text ads might perform a little better, or worse?
I love the new expanded ads format.

I used to use a workaround of putting a full-stop (period) at the end of description line 1 to get Google to append it to the end of the headline.
As per this post:
Now I don't need to.

Initially I was annoyed that one of my advantages was taken away, but then I saw so many people weren't exploiting the full headline properly and it just gave me a better opportunity to create a more relevant ad (i.e. I stopped worrying about other people catching up and looked ahead again).
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Some questions from someone who bought the course:

1. I noticed that you mentioned that you only create one keyword per adgroup. Is this a rule that you always follow?

For example, when I first inherited the PPC account at my company I noticed that the account manager was in the habit of adding 3-10 keywords per adgroup, consisting of similar keywords. I wasn't sure if this was just out of laziness or if he had a reason for it.


2. While watching you create keywords I noticed that you were only using modified broad. Do you only use modified broad?

In my current account, I have seen instances where the account manager used all three match types in the same adgroup. I have never understood the benefit of doing this.

For example, if the keyword is red socks then it will use:

[red socks]
"red socks"
+red +socks

So even if you did want to bid on all three match types of some reason, then would you create 3 adgroups with each match type. Or just put all three match types in the same adgroup? And would you even use all 3 match types?

Google (used to?) recommend 10-20 related keywords per ad group. Many people follow that advice.

The account you've inherited is using one keyword with 3 different match types per ad group. People call that a Single Keyword Ad Group (SKAG) - which I think is a dumb name since there's THREE keywords in each ad group.

Both Google's advice and the SKAG strategy misunderstand what a keyword actually is - a keyword is just a tool that we use to match a *set* of search terms (search terms being what people type into Google).


Most people add 10-20 not very related keywords into an ad group... which then matches a wide set of search terms.

If they'd used one good modified broad match keyword then it would have probably matched a narrower set of search terms (which you'd hope are more relevant to the ad).


The set of search terms matched by keyword +red +socks

... includes the set of search terms matched by keyword "red socks"

... which in turn includes the set of search terms matched by keyword [red socks].


So bidding in modified broad should cover all the permutations the 3 match types would cover.


I stick to a rigid one-actual-keyword-per-adgroup structure.

Which also means I can name the ad group after the keyword, which is nice and simple, and handy when looking at the ads since we can see from the ad group name what keyword is related to each ad.


If you find a particular search term is worth optimising, then take that search term out and put it into it's own ad group (by bidding in exact match and adding an exact match negative to the original ad group).

I'll do this by having one campaign that is just for the modified broad keywords, and one campaign that is just for the exact match keywords.

The campaigns might be named:

IP=US {COLOUR Socks} (google; modbroad) /created=2017-08-28

... with ad groups named:
  • red socks
  • blue socks
  • green socks
  • etc
IP=US {COLOUR Socks} (google; exact) /created=2017-08-28

... with ad groups named:
  • red socks
  • blue socks
  • green socks
  • etc


An added benefit of having one actual keyword per ad group is that it forces you to write a good ad for each keyword (set of search terms).

I don't use phrase match anymore.

And I often end up finding negatives when using modified broad match (from looking at the search term report).

Note that Exact Match no longer matches just one search term, but now matches sets of close variants.
 
Last edited:

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Funny that you mentioned that using DKI is a sign of someone who doesn't know how to create ads that are relevant. That's the exact problem that I had my account manager before we fired the company. He was pretty good with everything, but when it came down to writing good ads and general marketing skills -- not so good.
There's a lot of technical people doing AdWords - it's quite a technical platform, and built by an engineering company too.


Techies who don't know marketing are quite lost with AdWords. They think in terms of clicks and landing page conversion rates.

I worked in a company that had 12 engineers and data scientists in the US building AdWords engines and dashboards. They've read the manuals and have DKI for everything, but the worst ads ever. Seriously... why are you displaying the prices to one decimal place??? Totally clueless about marketing and basic business sense.


Marketers without a technical background are totally lost in AdWords. Many of the agencies that white-label me do everything from branding, web design, to social media ... except AdWords. It scares them for some reason.


The perfect match for AdWords are techies with an entrepreneurial brain... and they're rare as rocking horse shit and unlikely to be working as an employee in someone else's company.

When I hired people into teams I managed I learned that the best were the ones with an IT background who were entrepreneurial. Most are freelancing now or building businesses around their AdWords skillset.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

MarcUK

Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
180%
Jul 24, 2017
41
74
UK
Thought I would share this. I have a client who runs Adwords seasonally. They asked me to take over their account.

Below is a screenshot of his own paused campaign from last year that they set up themselves, and the live one which I have been running below that - I set up a new campaign for the client after I had taken Andy's course.

adwordsclient_3.png


Almost halved the spend, better CTR, Lower click costs. Client is happy as you can imagine.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Hi @Andy Black ,

I read through this thread with great interest last night. It seems like you're really on to something here. I even began thinking about local businesses I know that could benefit from your expertise. To be able to deliver new customers to a client is a powerful thing indeed.

I've noticed, though, that there hasn't been any activity on the thread for over a month. Has the course run its course?

Now that you've gone through an iteration of the course, it'd be great to get a summary breakdown from you. Over the past few months, you've gotten a lot of fantastic, if vague with respect to results, testimonials. A couple students, @TheDillon__ & @MarcUK, have posted anecdotes about tangible successes as a result of what they've learned in the course. Compelling stuff!

One of the selling points you've touted for this course is that you've left out the "fluff." In my own experience as a consumer of educational content, I've often found that providers often commit "fluff by omission," so to speak. Reported results never evolve beyond the anecdotal. (Hackreactor is a noteworthy exception to this. They obsessively track hiring after students graduate.)

Are you in a position to report on the results of the course? It'd be great to see:
  • number of students
  • tangible results for each student (like what TheDillon and MarcUK provided)
  • measurable results in some aggregate form
The problem with anecdotes is that any old course with enough students will have a couple students who can turn a handful of coal into diamonds. Certainly, you can't guarantee results for every participant. Much of it depends on their initiative. But if you can come up with a way to trumpet stellar results in a rigorous way, it'll be a powerful marketing tool for future iterations of the course.

Best,
Sean
Hi @Readerly ... thanks for your post. It really had me thinking because my initial response is the same as @DVU above.

The goal of the course is to get you started in AdWords in as short a timeframe as possible.

It's a course for producers not consumers.

The course seems to have done its job. Students of the course got ads running quickly that have a good chance of running better than 99% of ads out there.

The other goals of the course were to give people the understanding of why they're doing what they're doing. And to give them a strategy that will allow them to get some skin in the game, without losing their shirt.

All the feedback that people now "get" it, and that AdWords is demystified enough they can go it alone ... is *exactly* what I was trying to achieve.

...

As for iterations of the course...

I'm happy with The Jumpstart. It does what it says on the tin.

Some people who are in school or college have asked if there's a payment plan. I may add one.

Some of the students of the course indicated they would like a follow on course where they can look over my shoulder as I manage and optimise a campaign over the initial weeks and months. I've not worked out how to do that. I suspect a forum with follow-alongs would be the best way to do that, but I don't know how to do it without giving away confidential client information.

And the focus of my business is on serving DFY clients, rather than building DIY courses. Maybe I'll get round to it, but creating courses doesn't seem the best way to monetise media buying skills.
 

johnp

Platinum Contributor
FASTLANE INSIDER
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
158%
Aug 29, 2011
1,723
2,724
Philly
For anyone who's on the fence... I highly suggest joining Andy's forum. It's amazing how fast he got it up. And he shares a lot of good info.

Also, his methods work. Here's the proof from a test that I ran in my account. It's a small sample size from one campaign. But it's starting to work well across the whole account.

The Test Column is using most of the stuff that I learned from him.

Screenshot 2018-02-15 at 7.08.16 PM.png

Using a slightly modified version of his methods, I reduced the monthly cost from $3,752 to $595 while increasing the quality of my leads. CPA for Valid leads (provisioned lead) dropped about 4X and ROAS went up 6Xish.

And the test campaign had some issues too. It's only getting better.

If you want to learn adwords, I'd start here.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Hi Andy I am looking to learn about adwords for my power washing business. I have one question though before I buy the course. A guy from America on a Facebook group took my business details and said adwords would be too hard to use where I am as the population is too low (I am in Limerick) and he said I am better off with Facebook ads, would this be a true statement or is he talking through his arse. This guy claims he is an adwords expert and people recommended him on the group.
It could well be that there’s not enough searches for a daily stream of visitors and enquiries. All the more reason to ensure you’re found on Google when someone *does* search.


Also, what if your Facebook ads plant the seed in their mind and they head to Google a day or so later?

What if your social media and offline campaigns resulted in more searches on Google?

Would you want to be on the end of those searches or drive visitors to your competitor sites instead?

This thread might help:

My advice would be to load up paid search ads first, then add other marketing channels to the mix.

If someone is already searching for your service with credit card or phone in hand, then you’re missing them by not being on Google, and you’re also missing out on any Repeat Business or Referals that might result in.

I think it’s criminal to not be found when someone is actively searching for you.

I also think it’s poor to advise you not to do something instead of advise you to test it.

HTH!
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Please note that I need to redo the videos for the new Google Ads interface.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
UPDATE

I've redone some of the videos for the new interface. I'll get the rest done this week or next, then will push the price back up.

I'm adding the updated videos into the current course, so everyone who’s bought the course will get access to the new videos when they're done.

Note that I've shutdown my forum and don't have a Facebook group anymore.

I do have a paid email newsletter though that I treat as my business journal. I also post the occasional Google Ads tips to it - including my efforts to acquire new clients etc. The link is in my signature.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

SJuan9

Patrón
FASTLANE INSIDER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
190%
Nov 22, 2017
48
91
USA
I purchased Andy's course about a week ago and just wanted to leave a review for anyone interested. At the time of enrollment I was a completely illiterate in AdWords. It took me about half a day to go through the training material. By the next day I started my first campaign and tested the different approaches outlined in the course throughout the week until I found what seems to work for my case.

As others have said before, the course is direct and practical; no fluff and meant to get your hands in the game fast. All of the fundamentals to efficiently and effectively test and launch your campaign are taught. The account audits in the course are also invaluable. Great stuff from one of the best.
 

Sadik

Silver Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
305%
Jan 26, 2017
183
558
40
Kolkata, India
Oh wow. The next person to buy will be the 100th. I’m humbled.

To celebrate, anyone who buys the course before midnight Sunday 27-Oct-19 can have a free call with me.

I was going to buy this weekend. Don't have time before then to seriously dig in. But I couldn't pass on the chance of being the 100th buyer! :D

I will take you up on that call sometime later when I have implemented enough and have some specific questions.

Thanks Andy!
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
I was going to buy this weekend. Don't have time before then to seriously dig in. But I couldn't pass on the chance of being the 100th buyer! :D

I will take you up on that call sometime later when I have implemented enough and have some specific questions.

Thanks Andy!
Blimey. 100 sales!

Thanks for purchasing. I saw the notifications come through a second ago. I’ll send you an email.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
What's up Andy, I've been using Adwords for a while now but it never hurts to learn some more. Is this course targeted more towards beginners?
Oh man. Sorry, I’ve only just spotted this from over a month ago. I wouldn’t say it’s just for beginners. A lot of Google Ads pros don’t get these basics right (I know, because I trained teams spending €100k+ a day).

Feedback from students has been that they’d like some more courses once they’re running - on how to dial things in, and how to scale. Lots of other people want to understand the weekly and monthly processes for managing campaigns, and how to acquire and manage clients.

Since I found Loom I’ve been creating little videos like this almost daily for my team to upskill them on campaign management and optimisation.

I’m now thinking of doing these regular videos somehow so they’re available in a membership site or something.

My Xmas project will be to figure this out and set it up. If I go that route then I’ll announce something in the New Year.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Timmy C

I Will Not Stop!
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
234%
Jun 12, 2018
2,976
6,951
Melbourne, Australia
Here is my review.

Andy has helped me alot ever since i came to this forum, and i will always be grateful for that.

As soon as it made sense to me i dropped the money required to purchase his course, as the value he has provided and advice he has given on this forum is gold.

This course is for action takers plain and simple, this course is not for someone who wants to sit through 37 hours of fluff and confusing literature that makes you confused on where to actually start.

I thought google adwords was very complex and if i even touched it, i would watch money siphon from my account quicker than i have it coming in. But thanks to Andy i don't have this problem as he shows you ways to prevent this from happening while your still in the learning phase, he explains clearly when the time is right to up your daily budget.

I am not techy at all,but Andy has made navigating the keyword planner and google ads interface much easier and less confusing. I look at it now and it makes sense to me.

More is not always better and this course is a great example of that.

I have a few ads running at the moment with some impressions and click throughs to landing pages, nice not having to stress about losing my shirt while i get better at implementing this skill and using it to create more opportunities for myself.

If you are serious about Entrepreneurship, stacking skills and USING the skills that you learn that can serve you a lifetime, then this course is for you hands down.

Do not buy this course if you do not take action, that would be a waste of your time.

Thanks Andy.

This course was worth the cost and then some!

10/10
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

omegared

New Contributor
User Power
Value/Post Ratio
200%
Mar 14, 2017
4
8
39
U.S.A
sounds great I think I'm ready for the plunge :)

No, this is not strictly for local targeting and consulting.

I've a couple of eCommerce clients and the strategies and style of campaigns I create for local lead gen clients is working a treat for them. I've also had various PMs from people doing eCommerce who've applied various strategies and techniques I've posted about and who've seen great results.

The first part of the course could be described as mindset. Determine the **buying** search terms.

The second part of the course is how to create ads in front of people using those buying search terms.



Yep. See above.



Aha. Good question, but too open ended.

What results do you want to see? Your ad being displayed when you type in a buying search term? This can happen within a couple of hours.

Visitors of people searching with your search term? Well that depends on whether people are actually searching for what you're bidding on.

Enquiries and sales? Well that depends on your landing page and your offer and how well your offer compares to the competition.

Something I always tell new clients is that I can't promise results, only that we'll follow a process that will either get the results they want, or will allow them to fail fast.

Follow the process and results shall follow.



The first stage is getting the ads running and then counting impressions (see if people are searching). At that stage you can run on a whiff of spend. Even just $100 should be fine.



Yes, for forum INSIDERS. See the second post in this thread for a link to where you can find the forum INSIDERS discount code.



It's probably better you don't have a marketing degree and don't have to unlearn so much stuff.
 

DVU

In Progress
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
236%
Sep 24, 2016
256
603
26
Croatia
How does it feel to have this skillset at your finger tips now?

Definitely great, and I know that the return for this will be huge in the future.

Do you see why I don't offer a money back guarantee? I can't take this ability away from you now.

In my opinion, The only reason someone would like their money back is their lack of inaction with all the things you provided. It's all simple and laid out.
 

Locomote

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
362%
Feb 10, 2017
86
311
Canada
Just finished Andy's Adwords Course.

I had no prior experience with Google Adwords, and was able to have my first ad campaign set up within hours.

By taking the Adwords course I saved a massive amount of time searching and researching for info about Adwords, well worth the price tag!

Great course and I would recommend it to anyone! (10/10)
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Thank you for opening this up. I'm really interested in the program. Do I need a website?
No, you can use other people's websites if you want.


In the Speedway subforum I have a thread called The AdWords Jumpstart where I build a campaign for a B&B in The Champagne Region in France. The B&B owner doesn't know I did it.


In that subforum I also build a campaign to try and get more viewings of a house for sale - by directing visitors to rightmove.co.uk, which is not my website.


A student of the course directed visitors to a prospect's site with the goal of driving enquiries and sales and converting the prospect into a client of their AdWords services.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.
Last edited:

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
369%
May 20, 2014
18,904
69,755
Ireland
Hey, @Andy Black Wondering if you're still offering some the package deals such as $100 off for Fastlane INSIDERS. As well as audits and phone calls for $99 dollars. I just found this MP thread. I'd love to buy this program and learn from you. Also, I will post results and reviews. Also been waiting for a good reason to buy INSIDERS deals this seems like the perfect time.
Yep... INSIDERS get a $100 discount code, and I'll do the audit and phone call for $99 (or free if I can share the recording).

The wee private Facebook group is still running too.


As I mention in the third post in the thread:

1) INSIDERS Coupon Code

TLFL INSIDERS, you can get the $100 coupon code for the course HERE.

For forum members who aren't INSIDERS, consider that signing up for 3 months will allow you to get the coupon code. You'll be an INSIDERS and still save $40 on the course.

INSIDERS fees FYI:

  • 3 months $59.97
  • 6 months $89.94
  • 12 months $119.88

Just to be clear... like all other marketplace offers, this one is in no way endorsed by MJ or Viperion Corporation.

 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

AubreyJ

Silver Contributor
FASTLANE INSIDER
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
229%
Mar 26, 2014
368
843
30
Plano, TX
I bought this course a few weeks ago. I got the course, but wanted to finish my online product before really diving into the course, so at first I just skimmed it but didn't really dig in until 3 days ago.

though I can't really give feedback on the results of my ads after the course, as I just got my first ads live last night- I can for sure say that I feel MUCH more educated and prepared. Before it was like throwing a bunch of ideas/keywords out there and hoping they worked, where as now I feel much more confident. My ads are running, and they look better than the competitors on the same page.

For those of you who are skeptical on the length- like @Andy Black stated, he went with a No Fluff approach and it was perfect for this course. I was able to finish it in a few hours, I plan on going through it multiple times to pick up things I may have missed. It wasn't too long to where I got bored, it was the perfect length.

I'll follow up once I have real data to provide as far as results go, but so far I am really happy with the value Andy Black provided with this course!
 
Last edited:

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top