This is a good route to take to start procuring customers to generate leads for. The success will be determined by the cost per lead to the customer based on the gross margin of the service that they sell. Also, the type of business is important. This type model works with some businesses better than others. I would consider sending the letter before actually sending any leads and if possible have a way to track the leads and how the customer handled them.Thanks Andy, I remember watching one of your videos (possibly the one that you've posted above) where you mentioned that it's better to do some work upfront, make sure you can get traffic in that particular area for X business type, generate a lead and then get in touch with business owners offering your service.
This is exactly what I did prior to calling 3 of my potential clients as I explained above, but I think I was looking through this idea with rose-tinted glasses and completely ignoring the fact that, as you say, some business owners are just happy with whatever work volume they currently have and are not necessarily looking to grow...
After failing with my 4th potential client last week and spending £200+ on Google Ads, I decided to change my strategy slightly and make use of your saying of "helping people in motion".
What do I mean by that? So instead of just randomly looking up business owners who cover the area where my lead is in Google, I now look for businesses who not only cover the area that I need, but ALSO who advertise their business on Google Ads themselves.
That means that they are aware of Google's advertising platform and are willing to spend money on marketing, whether they do it themselves or through a marketing agency, but it's a clear indicator that they will be a lot more likely to make use of my leads, rather than someone who is not advertising on Google.
You might argue that what's the point of using my service, when they are currently doing the same thing, but I guess it would depend on what kind of results they are getting, because a poorly set up Adwords campaign can cost tons of money without generating any relevant leads...
And the second thing I'm planning to do is to contact business owners by posting personalised letters, sending to their company address, instead of calling/texting or emailing. I think the latter methods are heavily over-used, but possibly for a good reason....So I guess, I'll have to try my method and see how it goes.
I think a phone call is too spontaneous to introduce yourself, explain how the process works and offer your service, while a text is a bit too informal/non-professional, and an email could end up in their junk folder or these guys receive so many emails that yours could simply get ignored.
A letter will definitely make you stand out, especially with a hand-written address, a personalised message specifically geared towards that business owner, and of course a list of the calls that you've referred to that business prior to sending the letter.
1. Generate leads/calls for the business owner
2. Send a letter introducing yourself and asking for how did it go
3. Then email/call and secure the client
This is all theory at the moment, but I'm interested to find out how it will go.
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