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Cheers From Brazil

A11

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Jun 27, 2011
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Hi,

How I found out about this Forum
I came across this Forum a few years ago while using Google search engine, read a few threads for a couple of days and never came back.

Why I came back: MJ DeMarco´s Book crossed my path
A week ago I saw a book with the word "Fastlane" in its title being praised elsewhere and, of course, I immediatly associated it with this Forum. I came back here to find out if the book was indeed related to this comunnity and as soon as I confirmed I begun to read it.

"The Millionaire Fastlane " was a godsend. I couldn´t put it down. MJ DeMarco's "CENTS" commandments allowed me to see my mistakes and what I have been doing right. The mindset he teaches is also invaluable.

About Me
I am an attorney in Brazil. 34 years old.

About My Fastlane(?) Business

I have a law blog aimed at attorneys, law students and justices. It fulfills their need for knowledge. Brazilian laws are always changing and my content is pretty good. Currently I have 4.000-5.000 daily visitors and over 12.000 e-mail subscribers. As I stated, MJ DeMarco´s book allowed me to see the flaws in this model, now I need to fix them. Here is my assessment:

  • Necessity Every attorney, justice, law student, prossecutor needs the kind of information I am offering and searches for it using Google.
  • Entry While setting a website or a blog is easy, providing the information isn´t. It takes a lot of study and research to come up with quality content.
  • Control Here is my main problem. Currently, ads are my main source of income. The brazilian affiliate programs are managed by crooks. It has been proven time and time again that they sell to those who clicked on a given banner and don´t register it on the affiliate account. The only honest corporation is Google Adsense earns me U$$300 monthy. Recently the government paid me circa U$$ 3.000 to run a campaign on my blog and add a banner on my email newsletter, but the campaing lasted only for one month.
  • Scale I can easily reach 10.000 daily visitors if I write more articles. The blog will keep growing as long as I keep publishing.
  • Time The blog may run and even grow without me. I will begin by asking my e-mail subscribers if they want to submit articles, appeals etc.
An Unexpected Opportunity
My girlfriend was recently diagnosed with a chronic disease. Since I like to study I felt compelled to order books and do a lot of research on this topic. It turned out that there is a void (necessity) I can fill. I can create a site about the disease and set up a Forum (it is a "lifestyle" topic as MJ DeMarco calls it). According to google keyword tool, there are circa 100.000 montlhy searcges and I can easily dominate this niche while providing top notch information.

MJ DeMarco preaches "monogamy" but I am considering executing this project.

Thanks guys
 
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aptohosting

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Great intro!

I am from Rio de Janeiro, Brasil, what part are you from?
 

A11

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Hi,

Thank you. I live in Curitiba, Paraná.

I took a look at your company. My blog is hosted at google/blogger. It allows me to use a custom domain and works ok for my current needs. If I decide to create another blog or site about my girfriend´s chronic disease, I will also create a Forum and will need to host it somewhere. In this case I will get in touch with you.
 

FastNAwesome

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Welcome and best of luck with both of your projects!

Really great intro.

About ads - there are many ad networks as well as affiliate networks, so you may want to experiment with different ones.

I was planning to get into ad brokerage, so may contact you when that happens. And I also think there's someone here on forum already running an ad network startup, maybe you can discuss some win-win.
 
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A11

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Jun 27, 2011
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Welcome and best of luck with both of your projects!

Really great intro.

About ads - there are many ad networks as well as affiliate networks, so you may want to experiment with different ones.

I was planning to get into ad brokerage, so may contact you when that happens. And I also think there's someone here on forum already running an ad network startup, maybe you can discuss some win-win.

Thanks a lot for your attention.

In Brazil the only ad network we can trust is google Adsense. All others won´t register the clicks if the campaign is PPC and there are almost no cpm campaigns. We don´t have "yahoo" or "Microsoft" ads systems here, just Google and local corporations managed by crooks. This is not a complaint, but merely an information since most of you are not aware of how things works here.

We can rely on Google Adsense for ads but there are no honest affiliate programs (google does not operate its affiliate network here), and this is a heck of a problem. Considering what you wrote and MJ Demarco´s teachings, one route to follow would be:
  • As a potential affiliate, I could try to find an affiliate tracking platform (such as clickbank, but for physical books). This third party company would ensure that all sells originated from my website were being registered.
  • Only then I would get in touch with the law publishers offering my web site to promote their books as long as that platform was used.
This approach would give me more control (but not even remotely close of what MJ DeMarco considers ideal), but I don´t know of it is possible though. As far as I know, the sellers must contact the affiliate tracking companies, not the affiliates.

What I intent to do next is offer private ads and find sponsors. My business is violating the commandment of control and I need to fix this issue somehow.
 

FastNAwesome

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You're welcome. Btw. this...

What I intent to do next is offer private ads and find sponsors.

sounds like very reasonable option for your current situation - simply getting sponsorship and/or
selling ads on a per month basis, and there's no worries about your commissions being "shaved".
 

MJ DeMarco

I followed the science; all I found was money.
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Welcome back! Glad the book found ya!
 
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