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1) Given that your customer wants sales rather than a website.2) every 100 Miliseconds of latency costs 1% of revenue.
3) The amount of bloat and slow loading plugins and videos cause.
Companies are literally throwing away large amounts of revenue.
Worked example using www.think-cell.com 2.63 seconds to load. (2.60 seconds = 2630 MS = 26.3 MS =26.3% of estimated 14 Million= 3.68200 million € lost to poor website design.
Basic caching could easily reduce that to a quarter of the load time, there that is
2.7615 million € in revenue added, before we even look at the savings due to churn of adwords spending.
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