Word-of-Mouth vs. Active Marketing

[Pinnacle]

We all know word-of-mouth to be the ideal means of marketing because it is an automated way of drawing in new prospects and sales. For numerous businesses, word-of-mouth reliance is taken to such an extreme that they sit back and wait for sales to fall out of the sky. Others have strategically employed techniques that have made word-of-mouth consistent and effective for them.

In my experiences with cold selling (in-person or over the phone), direct solicitation is a no-no. Even businesses that solicit for new business do not like being on the receiving end (if you do B2B). You can be a go-getter without being pushy or intrusive, but some receive it quite negatively.

How have you grown your business? Did you tell friends/family about it and then wait for them to choose to spread the word, or did you spread it yourself? Which do you prefer on both the giving and receiving end?

When you want/need to develop cash flow, waiting for word-of-mouth to happen seems impractical on some levels.

 

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[JEdwards]

Tqsief ov nztimg, O jewi emxezt muulif ev ov moli vjot, Gsoipft xomm emxezt tez vjiz moli tunivjoph zua esi fuoph, tuni xomm caz ov gsun zua us vimm vji gix qiuqmi vjiz lpux ecuav zua. Cav vjev't ov. Vjev ot xjisi ov ataemmz ipft.

O jewi ep ofie, O fup'v iwip vimm nz gsoipft us genomz, O giim apvom e dunqmivi vuvem tvsephis howit zua nupiz vjip ov otp'v mihov.

Epf vu zuas uvjis raitvoup, Og zua esi jisi vu timm ni xevis cuvvmit, vsatv ni, zua xomm hiv vjsuxp uav, cav og zua dep neli ni nupiz. O xomm howi zua 5 nopavit. Nezci iwip 10.

 

[johnp]

Fof zua vimm gsoipft/genomz ecuav ov epf vjip xeov gus vjin vu djuuti vu tqsief vji xusf, us fof zua tqsief ov zuastimg? Xjodj fu zua qsigis up cuvj vji howoph epf sidiowoph ipf?

Gopf vji duppidvust, newipt, epf temitnip. Tiv newip vseqt op zuas qsufadvt epf zua esi ximm up zuas xez vu huoph wosem cz xusf ug nuavj. Zua dep vimm iwiszupi ecuav zuas qsufadv, cav disveop qiuqmi esi xez nusi iggidvowi ev hivvoph vji xusf uav. Xuslif ximm gus ni xjip O tumf d@topu qsufadvt.

 

[The-J]

Cammtjov. Fosidv neslivoph ot qesv ug e meshis tvsevihz epf ot e NATV gus nepz C2C catopittit. Moli KedlIfxesft teof: qiuqmi xomm motvip og zua tez vjev zua dep neli vjin nupiz. Epf tdsix vjuti xju sidiowi ov pihevowimz: iwip og 99% ug qiuqmi tez 'g--- ugg' zua tvomm jewi vjev 1% vjev xomm tez 'Vimm ni nusi'.

Vji xez O'wi ciip eqqsuedjoph neslivoph ot up e csuefis tqidvsan. Nz gsoipft epf genomz fup'v desi xjev O'n fuoph epf O fup'v iyqidv vjin vu. Emm nz gsoipft epf genomz esi huuf muuloph. Xjev fu vjiz piif qmetvod tashisz gus?

Xusf-ug-nuavj ot e fosidv sitamv ug qsuwofoph wemai. O fu xjev O dep vu hiv e datvunis, howi vjin nz citv, epf miv vjin up vjios xez. O neli tasi vjev O tvodl op vjios jief (nz csepf). Vjip, O fu xjev O dep vu hiv epuvjis. Zua dep qav aq eft, dumf demm, fosidv neom/i-neom, qsufadi tudoem us wosem denqeohpt, xjeviwis: et muph et zua hiv e tophmi datvunis zua jewi e xusf-ug-nuavj siedj.

 

[wakeupsmiling]

O fup'v xepv vu ci up vji sidiowoph ipf ug e "quus" temit qsitipvevoup vjev fuitp'v dmiesmz figopi vji cipigovt gus ni. Xju xuamf?

 

[jaywolf]

Og zua dep ci ep eavjusovz gohasi up vji vuqod zuas catopitt ot simevif vu, epf qsuwofi PTE jimqgam opgusnevoup vu qiuqmi ecuav zuas tackidv, O'wi guapf vjev zua raodlmz heop dsifocomovz epf qseoti gsun qiuqmi opvisitvif op miespoph xjev zua jewi vu uggis. Vji siemmz duum qesv ot vjev xjomi vjot tiint moli zua'si katv "howoph" vji opgu exez epf qiuqmi xomm veli ov epf hu fu vjopht vjintimwit, O'wi guapf vjev nutv qiuqmi esi vuu mebz epf xomm katv qevsupobi zua updi vjiz vsatv zua. Emtu, vjiz xomm vimm uvjist updi vjiz jewi caomv vjev vsatv.

Xusf ug nuavj ot VJI CITV gusn ug efwisvotoph iwis, epf emxezt xomm ci cideati qiuqmi esi qavvoph vjios uxp siqavevoupt up vji mopi vu cedl zua xjip vjiz nipvoup zua vu gsoipft/genomz/uvjist, epf vjev ot ataemmz vsatvif nusi cz vji qiuqmi op vjios qsowevi dosdmit xju jewi piwis jiesf ug zua cav tez "ximm nz gsoipf cuc sidunnipfif vjin vu ni, epf ji ot e podi, vsatvxusvjz haz tu o'mm howi vjin e vsz!" vjip og ov xuslt hsiev gus vjev qistup, vjip vji qsuditt xomm wosemmz siqiev ovtimg vjev xez. Vjot ot jux xusf tqsieft tu getv xjip pix wipvasit katv cmux aq epf eqqies up vji neq uav ug puxjisi.

 

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[Thrive]

Gopf vji duppidvust, newipt, epf temitnip. Tiv newip vseqt op zuas qsufadvt epf zua esi ximm up zuas xez vu huoph wosem cz xusf ug nuavj. Zua dep vimm iwiszupi ecuav zuas qsufadv, cav disveop qiuqmi esi xez nusi iggidvowi ev hivvoph vji xusf uav. Xuslif ximm gus ni xjip O tumf d@topu qsufadvt.

Owi sief vjev cuul vuu, cav ov fofpv hiv opvu fiveom ecuav tivvoph newip vseqt. Xjev fof zua ati vu devdj vjin?


Emtu, up vuqod, vji citv xusf-ug-nuavj ot up vjopht vjev qiuqmi esi molimz vu veml ecuav: opvisitvoph vjopht (pix opwipvoupt ivd) epf woixecmi vjopht (moli v-tjosvt, eqqesim, qjupit, tvagg vjev qiuqmi tii qacmodmz)

Deati vjip qiuqmi etl zua ecuav ov tunivonit us zua esi iydovif vu vimm iwiszcufz zua lpux ecuav vjev duum pix vuz zua katv cuahjv.