My daughter is about to go off to college next year. Throughout our whole college search, I keep asking the most important copywriting question:
My daughter has narrowed it down to Arizona State and U of Virginia. Check out the reasons to go to each school here at Versus.com. It's all about stuff that (to me) will not help my daughter find one iota of success in the private sector.
Sure there is some information about what companies hire so-and-so college graduates, but that company also hires high-school graduates. And fastlane thinking? Non-existent. Yeah there are schools of entrepreneurship at some colleges, but do you ever hear of a great entrepreneur who says they owed their success to their entrepreneurship degree?
Colleges love to talk about how successful some of their graduates have become. But just think about it. The Ivy League schools take the top performing high school grads..and they turn them into the top performing college grads. Did they really change anything?
College to me is the lair of the mother of all lizard brain activities. Lots of talk - very little action. Research up the wazoo, but nobody putting their own money on the line and putting themselves out there in the marketplace to be judged. It's all about grants and scholarships and being picked by someone else.
If I were copywriting for a college, I wouldn't tell people how much I spent on new buildings or what fun activities there are in the local area. I would tell them that students at my college will learn valuable skills such as coding, copywriting, financial analysis or engineering design that will provide them a path to success in the marketplace. Sure there are courses on all of the above, but nobody seems to emphasize what the end goal of college is - they just talk about how fun it is when the students are there.
So why am I sending my daughter to college at all? I think everyone already knows college is not really fastlane. Let's just say I don't get much of a vote. But if any college administrators read this, let me give them some advice. Don't tell me about how many cool clubs there are on campus, or how students really bond together at the social justice rallies
Tell me how my daughter will graduate equipped with skills that are in demand!
This is supposed to be education, not a $100-$200K Disney cruise!
- What's In It For Me (My Daughter)?
- A beautiful campus
- Great sports teams
- Which college will let my kid play on a sports team
- New dorms
- Low student-teacher ratios - but not how good the teachers are
- Advanced degrees that the teachers possess - ("those who can, do..those who can't..teach"..?)
- How many people apply vs. how many get accepted
- SAT/ACT scores of admitted students
- Cost
My daughter has narrowed it down to Arizona State and U of Virginia. Check out the reasons to go to each school here at Versus.com. It's all about stuff that (to me) will not help my daughter find one iota of success in the private sector.
Sure there is some information about what companies hire so-and-so college graduates, but that company also hires high-school graduates. And fastlane thinking? Non-existent. Yeah there are schools of entrepreneurship at some colleges, but do you ever hear of a great entrepreneur who says they owed their success to their entrepreneurship degree?
Colleges love to talk about how successful some of their graduates have become. But just think about it. The Ivy League schools take the top performing high school grads..and they turn them into the top performing college grads. Did they really change anything?
College to me is the lair of the mother of all lizard brain activities. Lots of talk - very little action. Research up the wazoo, but nobody putting their own money on the line and putting themselves out there in the marketplace to be judged. It's all about grants and scholarships and being picked by someone else.
If I were copywriting for a college, I wouldn't tell people how much I spent on new buildings or what fun activities there are in the local area. I would tell them that students at my college will learn valuable skills such as coding, copywriting, financial analysis or engineering design that will provide them a path to success in the marketplace. Sure there are courses on all of the above, but nobody seems to emphasize what the end goal of college is - they just talk about how fun it is when the students are there.
So why am I sending my daughter to college at all? I think everyone already knows college is not really fastlane. Let's just say I don't get much of a vote. But if any college administrators read this, let me give them some advice. Don't tell me about how many cool clubs there are on campus, or how students really bond together at the social justice rallies
Tell me how my daughter will graduate equipped with skills that are in demand!
This is supposed to be education, not a $100-$200K Disney cruise!
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