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The Millionaire Fastlane
How To Win Friends And Influence People
The Subtle Art
Cashvertising
Atomic Habits
Scroll any self-improvement thread on any social media platform long enough and you'll eventually come across comments like...
"I read x book and it changed my life! Highly recommend!"
"This book gave me x,y,z, great read!"
Thus, these books get recommended time and time again, each with raving fans of their own. The reason? Most likely, a Productoracy but what's the behind the scenes of that? This post intends to provide a potential answer to that.
Most know what a productocracy looks like...
Generally, people voluntarily talk about your product positively with others. Often without you asking for it. So if someone is in love with your product they'd recommend it? Productocracy achieved right? Not really. Personally, I've seen some books each with glowing/raving 5 star reviews that are barely recommended. On the other end, I've seen some recommend books they do not like at all, just for the reason that they work. Whether they liked, loved, or disliked a product made no difference to it being recommendable.
What mattered? That it worked. It took them from point A to point B (Or at least, they believe it will) where they want to be at. It first changed their thoughts, which changed their behaviour, which changed their results (e.g. "This was life changing, thanks!") The more significant this change in their life, the more recommendable a book becomes.
The Millionaire Fastlane: Makes you a millionaire.
How To Win Friends And Influence People: Makes you friends.
The Subtle Art: Helps your mental health.
Cashvertising: Improved your marketing results.
Atomic Habits: Improved your habits.
In health, wealth or relationships, your life improved.
If you could zoom past to the end of your life you'd observe the you before and after reading the book are different people in terms of thinking, behaviour and results. If they didn't work you wouldn't change your thinking. If you changed your thinking and behaviour and it still didn't work, you'd just go back to old habits.
Once you know it works for you, you'll recommend it to others who you know also want to go from point A to point B. But only if it's the "best" path/solution for getting across these points. People recommend to their friends, the best path.
So if you're planning on writing a book that's recommendable, write a book that works. Write a book that helps (like no other).
If you're an author, I'd recommend you check out "Write Useful Books" by Rob Fitzpatrick. It's basically how to create a productocracy for books. Great read. It's helping me write my own book at the moment. (See what happened here? haha)
How To Win Friends And Influence People
The Subtle Art
Cashvertising
Atomic Habits
Scroll any self-improvement thread on any social media platform long enough and you'll eventually come across comments like...
"I read x book and it changed my life! Highly recommend!"
"This book gave me x,y,z, great read!"
Thus, these books get recommended time and time again, each with raving fans of their own. The reason? Most likely, a Productoracy but what's the behind the scenes of that? This post intends to provide a potential answer to that.
Most know what a productocracy looks like...
Generally, people voluntarily talk about your product positively with others. Often without you asking for it. So if someone is in love with your product they'd recommend it? Productocracy achieved right? Not really. Personally, I've seen some books each with glowing/raving 5 star reviews that are barely recommended. On the other end, I've seen some recommend books they do not like at all, just for the reason that they work. Whether they liked, loved, or disliked a product made no difference to it being recommendable.
What mattered? That it worked. It took them from point A to point B (Or at least, they believe it will) where they want to be at. It first changed their thoughts, which changed their behaviour, which changed their results (e.g. "This was life changing, thanks!") The more significant this change in their life, the more recommendable a book becomes.
The Millionaire Fastlane: Makes you a millionaire.
How To Win Friends And Influence People: Makes you friends.
The Subtle Art: Helps your mental health.
Cashvertising: Improved your marketing results.
Atomic Habits: Improved your habits.
In health, wealth or relationships, your life improved.
If you could zoom past to the end of your life you'd observe the you before and after reading the book are different people in terms of thinking, behaviour and results. If they didn't work you wouldn't change your thinking. If you changed your thinking and behaviour and it still didn't work, you'd just go back to old habits.
Once you know it works for you, you'll recommend it to others who you know also want to go from point A to point B. But only if it's the "best" path/solution for getting across these points. People recommend to their friends, the best path.
So if you're planning on writing a book that's recommendable, write a book that works. Write a book that helps (like no other).
If you're an author, I'd recommend you check out "Write Useful Books" by Rob Fitzpatrick. It's basically how to create a productocracy for books. Great read. It's helping me write my own book at the moment. (See what happened here? haha)
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