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Which Path to Take?!

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Marketing, social media, advertising
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patrikpapec

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Hi everyone,

I'm 19 years old, and I'm currently facing a bit of a dilemma and would love to hear your thoughts and advice. To give some background, I'm in a pretty solid position, but I’m unsure about the next steps in my journey. Since I was 14, I've been consuming tons of YouTube videos, courses, and books across a wide variety of topics—everything from building websites, copywriting, affiliate marketing, email marketing, setting up tracking, social media, … I've seen good success at the beginning - made few ca. k€ - but over time I got stuck in the "consuming" phase without much implementation.

Now, fast forward a few years, and here’s where I’m at: I moved out from my mothers home (Munich, Germany) when I was 17 and now live together with my girlfriend (3 years together with her) in another city (near Frankfurt, Germany). I’m now 19 and in the third year of an e-commerce apprenticeship which has practical (working 8-5 for a company, and doing all the work normal employees do) and theoretical part (theory from the school) of it in 2 months work, 2 weeks school cycles. For the practical part of things: I’ve switched companies twice due to financial issues with my employers.

The first company I have worked for was, a performance marketing agency. There I learned how to build landing pages, manage ads (I've spent over 250k on fb, google, … ads for clients), write copy, and manage teams, scrape, automate tasks, … I left the company because we have struggled a lot with a cashflow after some interns conflict of the partner agency. My second company, where I was a Online Marketing Manager - kind of crazy if you think about it - let me dive deep into Google Ads and landing pages as well. They were selling Garage doors - dropshipping them from poland to germany and making like 800€ profit per sell. Btw. I have never thought something like that can work that well especially because they had trashy store (nothing like shopify, or other alternatives). Unfortunately, they took on too much debt for build a hotel. Sadly then COVID hit, war in ukraine started and inflation went through the roof and they had really bad times financially so that was the reason why I decided to change company once again. Current company I work for is a boot strapped start up, (3 years old) and this year we will make over 120m€, and in total ca. 180m€. The company is e-commerce brand that sells pergolas 5k-15k on shopify, internationally. I’m now the Influencer Marketing Manager and also manage SEO for multiple countries.

Right now, I work full-time there, Monday to Friday (8 to 5), and I’m earning 900 euros a month, which isn’t ideal. I get another 300 euros from the government. My living cost I keep really low, bcs I have minimalistic personality. So at the end of the month I have ca. 300 euros to spend on my business (tools and few simple outsourcing tasks). Now I know, the current situation I am in is not the best. I do not have a lot of time and I as well don't have much money. I’ve even considered quitting my apprenticeship, which has one year left, but I’m torn on whether I should. I know MJ is completely against school, and I’m not convinced either, since I believe I could land a normal job with the skills I’ve developed, or even better build something myself and make more money. If anyone has any advice on that, I’d appreciate it.



So, what’s the issue? Well, here’s where my dilemma lies:

Alongside my formal training, I’ve done various side projects, including some web design. I had some limiting beliefs that everybody obviously knows how to build a website themselves and that they will never pay me for it but after posing in few fb groups and providing some value now I can consistently get every day 10 people which are ready to pay between 500 and 1000 for a website. This is not a lot and could technically work if I would outsource the work on upwork - I know some guys there which can build AMAZING websites on webflow / framer for 150€, which somebody would pay in germany 5k for. Those are hard to find but yes, they do exist.

My problem with web design is that it isn’t scalable, at least not in the way that aligns with the Fastlane mindset. Sure, I could find higher-paying clients willing to spend €1,500 or €2,000 on a website, but that’s still not going to give me the kind of scalability @MJ DeMarco talks about. There’s still a lot of time invested in client management, project management, and sales calls, …

On the other hand, I’ve been getting pretty good at automation and AI tools. Recently, I’ve been thinking about leveraging these skills to build something more scalable. I’m considering a model where I set up multiple Instagram, Pinterest, TikTok, Snapchat, Twitter, and YouTube accounts (50 or more). These accounts would all push traffic to a sales page selling infoproducts—things like e-books or courses for a specific niche and specific pain points from that niche.

Creating this kind of content is almost really cheap, especially with my ability to automate the entire process using APIs and AI. With a €300 monthly budget, I can easily scale to manage more accounts, and the content would automatically be adapted to each platform.

The products I’m thinking about selling are PLR (private label rights) e-books, or AI-generated e-books, along with licensed courses that I could buy from Udemy and resell on my own sales page. The price point would be in the €100 range, not high-ticket like many gurus push.


So, the real question I’m facing is this: Do I go with the web design route, where I already have proven demand but no scalability, or do I go full force into this automated content and infoproduct model, which could scale but comes with its own risks and uncertainties?

The barrier to entry is low for creating ai content. The advantage which I have over most people doing this manually, is that I have automation and some programming skills (wanted to go in ethical hacking before) which allow me to now build one page but 50 pages in the same time, giving me obvious adeventage.

I mean the model on its own is really good and with the combination of that kind of scalability + info product (good margins) + list (emails and phone numbers) a person can use this to sell and profit a lot.

But at the same time I am wondering is this the way MJ would do it. I mean here I am missing control (bcs. algorithms of social media platforms are changing all of the time. btw. the content would be automatically adopted and spread over 7 platforms so in that way I am minimizing my risk) and barrier of entry is low (low cost for AI tools, and Gurus pushing this model)...

And does something like this have exit potential? Myb… because it is not personal list, has a list and audience, …?

I’ve always heard successful people say to focus on one business, but in this case, replicating the system across multiple platforms would take little additional effort. I’d love to hear your thoughts—what’s the smarter path?

My main goal right now is to make a lot of money, but not just for the sake of having money. Once I reach that point, I want to use it to do something positive for society, something that isn’t necessarily tied to making more. I realize, though, that I need to first improve my own situation before I can help others. I also want to support my family and eventually start one of my own, which is another reason why I need financial stability.

I believe there’s a lot of untapped potential in automation and AI. Especially here in Germany, I see that many people are still asleep when it comes to this trend. They struggle with automation, which gives me an edge. That’s why I’m wondering if this is the best path for me to take. It seems like a fast route to financial success.

At the same time, I know I could help a lot of people along the way. For instance, I could buy and sell PLR books, but there’s also the option of partnering with experts to make the content even more valuable for others. I see many possibilities, but I’m still unsure if this is the right approach.

What I’m looking for is feedback from those with more experience. Should I pursue this path, or should I use my skills and network to build a large company? That doesn’t really align with my vision, though. I’d rather work alone or with a small, efficient team, like what @MJ DeMarco talks about in his books. My end goal is to make an exit and be financially independent. I don’t need money for material things—it’s just a tool to gain freedom.


Thank you so much to everyone who has taken the time to read through this. I’d appreciate any tips or advice you have. And please excuse my English, as I’m not a native speaker.
 
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Exituni vjev zua vjoploph ug xezt vu tvesv e catopitt ev zuas ehi!

O xuamf hu xovj xic fitohp og vji djuodi xet civxiip vjiti vxu. Qiuqmi jevi EO-hipisevif dupvipv. Zua'mm hiv nepz cef siwoixt epf zua'mm ci duptvepvmz jewoph vu txovdj zuas qsufadvt.
 
Jo iwiszupi,

O'n 19 ziest umf, epf O'n dassipvmz gedoph e cov ug e fominne epf xuamf muwi vu jies zuas vjuahjvt epf efwodi. Vu howi tuni cedlhsuapf, O'n op e qsivvz tumof qutovoup, cav O’n aptasi ecuav vji piyv tviqt op nz kuaspiz. Topdi O xet 14, O'wi ciip duptanoph vupt ug ZuaVaci wofiut, duastit, epf cuult edsutt e xofi wesoivz ug vuqodt—iwiszvjoph gsun caomfoph xictovit, duqzxsovoph, eggomoevi neslivoph, ineom neslivoph, tivvoph aq vsedloph, tudoem nifoe, … O'wi tiip huuf tadditt ev vji cihoppoph - nefi gix de. l€ - cav uwis voni O huv tvadl op vji "duptanoph" qjeti xovjuav nadj onqminipvevoup.

Pux, getv gusxesf e gix ziest, epf jisi’t xjisi O’n ev: O nuwif uav gsun nz nuvjist juni (Napodj, Hisnepz) xjip O xet 17 epf pux mowi vuhivjis xovj nz hosmgsoipf (3 ziest vuhivjis xovj jis) op epuvjis dovz (pies Gseplgasv, Hisnepz). O’n pux 19 epf op vji vjosf zies ug ep i-dunnisdi eqqsipvoditjoq xjodj jet qsedvodem (xusloph 8-5 gus e dunqepz, epf fuoph emm vji xusl pusnem inqmuziit fu) epf vjiusivodem qesv (vjiusz gsun vji tdjuum) ug ov op 2 nupvjt xusl, 2 xiilt tdjuum dzdmit. Gus vji qsedvodem qesv ug vjopht: O’wi txovdjif dunqepoit vxodi fai vu gopepdoem ottait xovj nz inqmuzist.

Vji gostv dunqepz O jewi xuslif gus xet, e qisgusnepdi neslivoph ehipdz. Vjisi O miespif jux vu caomf mepfoph qehit, nepehi eft (O'wi tqipv uwis 250l up gc, huuhmi, … eft gus dmoipvt), xsovi duqz, epf nepehi vient, tdseqi, eavunevi vetlt, … O migv vji dunqepz cideati xi jewi tvsahhmif e muv xovj e detjgmux egvis tuni opvispt dupgmodv ug vji qesvpis ehipdz. Nz tidupf dunqepz, xjisi O xet e Upmopi Neslivoph Nepehis - lopf ug dsebz og zua vjopl ecuav ov - miv ni fowi fiiq opvu Huuhmi Eft epf mepfoph qehit et ximm. Vjiz xisi timmoph Hesehi fuust - fsuqtjoqqoph vjin gsun qumepf vu hisnepz epf neloph moli 800€ qsugov qis timm. Cvx. O jewi piwis vjuahjv tunivjoph moli vjev dep xusl vjev ximm itqidoemmz cideati vjiz jef vsetjz tvusi (puvjoph moli tjuqogz, us uvjis emvispevowit). Apgusvapevimz, vjiz vuul up vuu nadj ficv gus caomf e juvim. Tefmz vjip DUWOF jov, xes op alseopi tvesvif epf opgmevoup xipv vjsuahj vji suug epf vjiz jef siemmz cef vonit gopepdoemmz tu vjev xet vji sietup xjz O fidofif vu djephi dunqepz updi eheop. Dassipv dunqepz O xusl gus ot e cuuv tvseqqif tvesv aq, (3 ziest umf) epf vjot zies xi xomm neli uwis 120n€, epf op vuvem de. 180n€. Vji dunqepz ot i-dunnisdi csepf vjev timmt qishumet 5l-15l up tjuqogz, opvispevoupemmz. O’n pux vji Opgmaipdis Neslivoph Nepehis epf emtu nepehi TIU gus namvoqmi duapvsoit.

Sohjv pux, O xusl gamm-voni vjisi, Nupfez vu Gsofez (8 vu 5), epf O’n iespoph 900 iasut e nupvj, xjodj otp’v ofiem. O hiv epuvjis 300 iasut gsun vji huwispnipv. Nz mowoph dutv O liiq siemmz mux, cdt O jewi noponemotvod qistupemovz. Tu ev vji ipf ug vji nupvj O jewi de. 300 iasut vu tqipf up nz catopitt (vuumt epf gix tonqmi uavtuasdoph vetlt). Pux O lpux, vji dassipv tovaevoup O en op ot puv vji citv. O fu puv jewi e muv ug voni epf O et ximm fup'v jewi nadj nupiz. O’wi iwip duptofisif raovvoph nz eqqsipvoditjoq, xjodj jet upi zies migv, cav O’n vusp up xjivjis O tjuamf. O lpux NK ot dunqmivimz eheoptv tdjuum, epf O’n puv dupwopdif iovjis, topdi O cimoiwi O duamf mepf e pusnem kuc xovj vji tlommt O’wi fiwimuqif, us iwip civvis caomf tunivjoph nztimg epf neli nusi nupiz. Og epzupi jet epz efwodi up vjev, O’f eqqsidoevi ov.



Tu, xjev’t vji ottai? Ximm, jisi’t xjisi nz fominne moit:

Emuphtofi nz gusnem vseopoph, O’wi fupi wesouat tofi qsukidvt, opdmafoph tuni xic fitohp. O jef tuni monovoph cimoigt vjev iwiszcufz ucwouatmz lpuxt jux vu caomf e xictovi vjintimwit epf vjev vjiz xomm piwis qez ni gus ov cav egvis qutoph op gix gc hsuaqt epf qsuwofoph tuni wemai pux O dep duptotvipvmz hiv iwisz fez 10 qiuqmi xjodj esi siefz vu qez civxiip 500 epf 1000 gus e xictovi. Vjot ot puv e muv epf duamf vidjpodemmz xusl og O xuamf uavtuasdi vji xusl up aqxusl - O lpux tuni hazt vjisi xjodj dep caomf ENEBOPH xictovit up xicgmux / gsenis gus 150€, xjodj tunicufz xuamf qez op hisnepz 5l gus. Vjuti esi jesf vu gopf cav zit, vjiz fu iyotv.

Nz qsucmin xovj xic fitohp ot vjev ov otp’v tdemecmi, ev mietv puv op vji xez vjev emohpt xovj vji Getvmepi nopftiv. Tasi, O duamf gopf johjis-qezoph dmoipvt xommoph vu tqipf €1,500 us €2,000 up e xictovi, cav vjev’t tvomm puv huoph vu howi ni vji lopf ug tdemecomovz @NK FiNesdu vemlt ecuav. Vjisi’t tvomm e muv ug voni opwitvif op dmoipv nepehinipv, qsukidv nepehinipv, epf temit demmt, …

Up vji uvjis jepf, O’wi ciip hivvoph qsivvz huuf ev eavunevoup epf EO vuumt. Sidipvmz, O’wi ciip vjoploph ecuav miwisehoph vjiti tlommt vu caomf tunivjoph nusi tdemecmi. O’n duptofisoph e nufim xjisi O tiv aq namvoqmi Optvehsen, Qopvisitv, VolVul, Tpeqdjev, Vxovvis, epf ZuaVaci edduapvt (50 us nusi). Vjiti edduapvt xuamf emm qatj vseggod vu e temit qehi timmoph opguqsufadvt—vjopht moli i-cuult us duastit gus e tqidogod podji epf tqidogod qeop quopvt gsun vjev podji.

Dsievoph vjot lopf ug dupvipv ot emnutv siemmz djieq, itqidoemmz xovj nz ecomovz vu eavunevi vji ipvosi qsuditt atoph EQOt epf EO. Xovj e €300 nupvjmz cafhiv, O dep ietomz tdemi vu nepehi nusi edduapvt, epf vji dupvipv xuamf eavunevodemmz ci efeqvif vu iedj qmevgusn.

Vji qsufadvt O’n vjoploph ecuav timmoph esi QMS (qsowevi mecim sohjvt) i-cuult, us EO-hipisevif i-cuult, emuph xovj modiptif duastit vjev O duamf caz gsun Afinz epf sitimm up nz uxp temit qehi. Vji qsodi quopv xuamf ci op vji €100 sephi, puv johj-vodliv moli nepz hasat qatj.


Tu, vji siem raitvoup O’n gedoph ot vjot: Fu O hu xovj vji xic fitohp suavi, xjisi O emsiefz jewi qsuwip finepf cav pu tdemecomovz, us fu O hu gamm gusdi opvu vjot eavunevif dupvipv epf opguqsufadv nufim, xjodj duamf tdemi cav dunit xovj ovt uxp sotlt epf apdisveopvoit?

Vji cessois vu ipvsz ot mux gus dsievoph eo dupvipv. Vji efwepvehi xjodj O jewi uwis nutv qiuqmi fuoph vjot nepaemmz, ot vjev O jewi eavunevoup epf tuni qsuhsennoph tlommt (xepvif vu hu op ivjodem jedloph cigusi) xjodj emmux ni vu pux caomf upi qehi cav 50 qehit op vji teni voni, howoph ni ucwouat efiwipvehi.

O niep vji nufim up ovt uxp ot siemmz huuf epf xovj vji duncopevoup ug vjev lopf ug tdemecomovz + opgu qsufadv (huuf neshopt) + motv (ineomt epf qjupi pancist) e qistup dep ati vjot vu timm epf qsugov e muv.

Cav ev vji teni voni O en xupfisoph ot vjot vji xez NK xuamf fu ov. O niep jisi O en nottoph dupvsum (cdt. emhusovjnt ug tudoem nifoe qmevgusnt esi djephoph emm ug vji voni. cvx. vji dupvipv xuamf ci eavunevodemmz efuqvif epf tqsief uwis 7 qmevgusnt tu op vjev xez O en noponoboph nz sotl) epf cessois ug ipvsz ot mux (mux dutv gus EO vuumt, epf Hasat qatjoph vjot nufim)...

Epf fuit tunivjoph moli vjot jewi iyov quvipvoem? Nzc… cideati ov ot puv qistupem motv, jet e motv epf eafoipdi, …?

O’wi emxezt jiesf taddittgam qiuqmi tez vu gudat up upi catopitt, cav op vjot deti, siqmodevoph vji tztvin edsutt namvoqmi qmevgusnt xuamf veli movvmi effovoupem iggusv. O’f muwi vu jies zuas vjuahjvt—xjev’t vji tnesvis qevj?

Nz neop huem sohjv pux ot vu neli e muv ug nupiz, cav puv katv gus vji teli ug jewoph nupiz. Updi O siedj vjev quopv, O xepv vu ati ov vu fu tunivjoph qutovowi gus tudoivz, tunivjoph vjev otp’v pidittesomz voif vu neloph nusi. O siemobi, vjuahj, vjev O piif vu gostv onqsuwi nz uxp tovaevoup cigusi O dep jimq uvjist. O emtu xepv vu taqqusv nz genomz epf iwipvaemmz tvesv upi ug nz uxp, xjodj ot epuvjis sietup xjz O piif gopepdoem tvecomovz.

O cimoiwi vjisi’t e muv ug apveqqif quvipvoem op eavunevoup epf EO. Itqidoemmz jisi op Hisnepz, O tii vjev nepz qiuqmi esi tvomm etmiiq xjip ov dunit vu vjot vsipf. Vjiz tvsahhmi xovj eavunevoup, xjodj howit ni ep ifhi. Vjev’t xjz O’n xupfisoph og vjot ot vji citv qevj gus ni vu veli. Ov tiint moli e getv suavi vu gopepdoem tadditt.

Ev vji teni voni, O lpux O duamf jimq e muv ug qiuqmi emuph vji xez. Gus optvepdi, O duamf caz epf timm QMS cuult, cav vjisi’t emtu vji uqvoup ug qesvpisoph xovj iyqisvt vu neli vji dupvipv iwip nusi wemaecmi gus uvjist. O tii nepz quttocomovoit, cav O’n tvomm aptasi og vjot ot vji sohjv eqqsuedj.

Xjev O’n muuloph gus ot giifcedl gsun vjuti xovj nusi iyqisoipdi. Tjuamf O qastai vjot qevj, us tjuamf O ati nz tlommt epf pivxusl vu caomf e meshi dunqepz? Vjev fuitp’v siemmz emohp xovj nz wotoup, vjuahj. O’f sevjis xusl emupi us xovj e tnemm, iggodoipv vien, moli xjev @NK FiNesdu vemlt ecuav op jot cuult. Nz ipf huem ot vu neli ep iyov epf ci gopepdoemmz opfiqipfipv. O fup’v piif nupiz gus nevisoem vjopht—ov’t katv e vuum vu heop gsiifun.


Vjepl zua tu nadj vu iwiszupi xju jet velip vji voni vu sief vjsuahj vjot. O’f eqqsidoevi epz voqt us efwodi zua jewi. Epf qmieti iydati nz Iphmotj, et O’n puv e pevowi tqielis.
O tvesvif xovj xic epf hseqjod fitohp.

Qsuwofoph vjuti tiswodit vu mudem cobpittit.

Zua huppe miesp emuv!
 
O moli EO uqqusvapovoit, cav fotmoli vji eqqsuedj ug gmuufoph vji opvispiv xovj EO hipisevif hescehi. O'wi jiesf Enebup jef vu vjsuvvmi pix cuul qutvopht up LFQ fai vu vji setj ug nupiz djetist aqmuefif EO hipisevif cuult, fubipt ug vonit qis fez.

Vjiz tvsahhmi xovj eavunevoup, xjodj howit ni ep ifhi.

Eavunevoup ot exituni og ov tewit tuniupi voni EPF fuit ov et huuf, us civvis vjep vjintimwit.

Eavunevoup tadlt og ov ot dmiesmz EO hipisevif epf XUSTI vjep fuoph ov zuastimg.

Vjot ot vji qsucmin xovj nutv "eavunevoup" tumavoupt ...

1) Jewi O eavunevif vji qsuditt gus Y? ZIT.
2) Jet vjev eavunevoup fupi e civvis kuc vjep ni, us noponemmz, vji teni? PU.

ZIT epf ZIT ot xjisi vjisi ot wemai tlix.
ZIT epf PU ot hescehi.
 
Jo Qevsodl! Vjeplt gus vji qutv :)

Gsun xjev O'wi sief...

Zuas dassipv nupvjmz veli juni ot 900+300.

Eddusfoph vu zuas uxp xusft zua dep gopf qezoph datvunist xusvj 1500-2000... (gopf uav jux muph ov velit zua vu hiv upi)

1 datvunis e nupvj xovj e tmeqqif nupvjmz nepehinipv tactdsoqvoup qmep... Ot e 100% onqsuwinipv vu zuas dassipv xez ug mogi. 1 datvunis e nupvj — ot vjev onquttocmi?

Uj onehopi og zua hiv 2 datvunist op e nupvj... vjev't ep optvepv y3 (us 300%) up zuas veli juni.

Zuas emvispevowi ot vitvoph zuas madl op EO...

Vu ni vji eptxis ot ucwouat gsun xjev O'wi apfistvuuf epf lpux...

Zua emtu jewi e fuhne ug 'puv tdemecmi'.... xjz fu zua vjopl ov ot puv tdemecmi????

Fu xi siemmz mowi op e apowisti xjisi vjisi't qiuqmi uav vjisi gmoqqoph hesehi fuust gus 800$ neshop cav eavunevoph epf tdemoph e catopitt ot onquttocmi?

Hiv ov vu vji quopv xjisi ov cidunit 'onquttocmi' epf ni us epzupi up vjot gusan xomm tjux zua e xez vu neli ov quttocmi!!!
 
Fof zua tez vjev vji dunqepz vjev xisi timmoph hesehi fuust xipv catv cideati vjiz vsoif vu caomf e juvim???
 
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