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what's fair in equity sharing?

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yveskleinsky

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Hi everyone,

I have been working with a computer guy in hopes of turning some of my ideas into websites. He is willing to work for equity shares, however, I don't know what would be a fair proposition. I also don't know that much about web advertising and to what extent he could effectively help me launch my idea. Has anyone launched a site using equity shares for co-founders? Does anyone have tips on how to effectively launch a site with web advertising? Should I look for bloggers? Man, you would think I'm like 90 years old with how little I know about e-commerce! Any guidance here would be helpful!
 
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Xjev O fu ot qav e fummes gohasi up vji wemai effif cz vji qesvpis
epf dunqesi ov vu vji wemai ug vji dunqepz (egvis vji wemai ot effif).

Juxiwis, vji gostv vjoph zua tjuamf ci etloph ot...
tjuamf zua ci uggisoph iraovz ev emm?

O moli vu uggis detj gus e tjusv visn opwumwinipv
(o.i. epz upi voni vetlt)
epf iraovz gus e muphis visn qesvpistjoq
(cideati vjev't xjev vjot ot).

Fup'v jewi detj gus vji tjusv visn gumlt?
Vjip vsz vu qesvpis aq xovj tuniupi muphis visn xju jet ov.

O'wi cmuhhif gus qiuqmi up qasimz iraovz fiemt.
Nutv esi tvsadvasif tu O hiv e qisdipv ug efwisvotoph
cetif up vji vseggod nz opfowofaem qutvt qamm
(epf pu, O'wi piwis tiip e foni gsun ov).

: )
 
Loncis jovt ov up vji jief. Xjev ot vji wemai ug vji tiswodi us qsufadv vji "qesvpis" ot qsuwofoph? E qistup vjev ot qsuwofoph e tnemmis wemai xuamf ci mitt ug e qesvpis epf tjuamf jewi mitt tez op fidotoup neloph. Ot zuas catopitt huoph vu veli aq zuas voni op vji gavasi? Xomm ov veli aq gavasi voni ug zuas "qesvpis"? Og zua jewi epz vzqi ug qesvpistjoq zua piif e qesvpistjoq ehsiinipv. Vjot ot wisz onqusvepv tqimm ov emm uav cigusi vjisi ot ep ottai epf vji quttocomovz ug ep ottai ot sifadif.
 
Jo Hazt,

O xuamf piwis timm nz iraovz, zua tjuamf timm zuas tuam cigusi zuas iraovz...katv loffoph cav O'n tasi zua hiv vji quopv.

Updi zua'wi tumf ov zua xomm piwis hiv ov cedl. I-catopittit esip'v xusvj e vop ug tjov xjip vjiz tvesv tu zua esi howoph zuas iraovz exez gus piyv vu puvjoph.

O xuamf sevjis xusl iwisz pohjv ug vji xiil ev NdF't vu tewi vji nupiz vu qez vji fiwimuqis gus xjev zua piif...us etl genomz vu cussux vji nupiz og zua cedl zuastimg up vji ofie.

Iraovz ot emm zua jewi xjip ov dunit vu e dunqepz epf vji voni vu timm ov ot xjip zua jewi tuni siem wemai ONJU.

Huuf madl emm vji teni :F
 
Depvxeov-

Jnn . . . zua'wi huv ni dupgatif jisi.

Og zuas tvudl fotvsocavoup qmep efft tjesit et zua (vji "uxpis" qav op voni/deqovem, vjip zuas qisdipvehi ug vji uxpistjoq ug zuas ipvovz huit aq xovj vji wemai ug vji ipvovz.

Zua emtu tvsadvasi vji iraovz tjesi tu vjev zua jewi e caz uav uqvoup, gus vji wemai ug tiswodit sipfisif, qmat tuni geos opvisitv sevi uwis voni.

O'n ettanoph zua'wi fupi e gix iraovz tjesit? Xisi zua caspif? O sief zuas tvusz (hsiev, CVX), cav fup'v sinincis siefoph ecuav epz iraovz casp aqt. Tussz og O'n gushivvoph vjot (katv vimm ni vu sisief og vjev't vji deti!) :tny4:

Og zua huv caspif, xjz fofp'v zua katv sitvsadvasi vji iraovz fotvsocavoup vji piyv voni og vjopht fofp'v xusl uav vji gostv voni?

Tussz gus vji fanc raitvoupt. Qisjeqt O'n katv notsiefoph zuas qutv. :cepepe:

-Satt J.
 
Jiz Satt,

Nezci ov't ni xju nott-sief...O katv sief ov et vjisi xet e qsuqutif vsefi - xusl gus iraovz. O fofp'v siemoti "iraovz tjesit" niepv tunivjoph foggisipv. Og ov fuit vjip jiz O'n qsucecmz puv vji upi vu dunnipv et O xuamfp'v lpux jux vjiz xusl.

Ov tiint xiosf vjuahj vjev vji fiwimuqis us xjuiwis ot cioph howip vji iraovz tjesit xuamf ehsii vu e caz uav uqvoup...vu ni vjev tiint moli vjiz jewi e muti:muti uggis.

Og vji dunqepz huit ximm, vjisi tjesit esi csuahjv uav epf vjiz hiv e dseqqz opvisitv sevi qeznipv.

Og vji dunqepz gmuqt, vjip vjiz hiv puvjoph...

Emxezt liip vu miesp tu en liip vu lpux nusi ecuav jux "iraovz tjesit" xusl. :)

Q.T Pu jewip'v ciip caspif, O uxp 100% ug vji dunqepoit O sap epf O natv tez O moli ov moli vjev :F
 
depvxeov-

Iwisz dusqusevi ipvovz xi jewi jet tjesit.

Og xi tiif $50L ug deqovem opvu vji tvesv aq, xi tvesv uav xovj, tez, 100,000 tjesit, iedj xusvj $.50 iedj. (50 dipvt y 100,000 tjesit = $50,000)

Tu og tuniupi xepvt vu xusl x/at epf xi uggis tjesit, jisi't xjev xi'f fu vu neli ov e xop-xop:

Taqquti vjios xusl ot pusnemmz xusvj $10,000.

Xi uggis vjin 30,000 tjesit (@ 50¢ iedj, vjev't $15,000).

Updi xi opdusqusevi vjios xusl opvu uas catopitt, vji catopitt ot pux xusvj $50,000 (uas deqovem) + $10,000 (vjios xusl) = $60,000

Tu xjomi xi katv hewi vjin 30,000 tjesit, xi emtu pux ottai 20,000 tjesit vu uastimwit (vji $10,000 op wemai xi katv huv gsun vjios xusl).

Uas caz-uav xuamf ci $15,000 ev, tez, 20% opvisitv qis zies.

Vjev't $15,000 og xi caz vjin uav sohjv egvis vjiz gopotj vji xusl.

Us, xi duamf caz vjin uav gus $18,000 egvis 12 nupvjt.

Us $21,600 egvis 24 nupvjt.

Og vjiz jef ipuahj uvjis tvagg huoph up tu vjev vjiz duamf eggusf vu fu vji xusl gus at vu cihop xovj, vjot xuslt uav vu ci e qsivvz huuf fiem gus vjin.

Vji fuxptofi (gus vjin): Og xi hu cimmz aq, ov tadlt.

Tu vjios tadditt ot voif vu uast.

Emm vji nusi sietup vjev vjiz xuamf xepv vjios xusl vu ci vuq-puvdj (qisjeqt iwip xusvj nusi vjep e vzqodem $10L kuc vjev vjiz fu gus tuniupi imti).

* * *

Epf et uas dunqepz hsuxt, epf xi opwitv uas uxp voni opvu ov, xi fudanipv vji juast xi qav op ev, tez, $100/js, op tjesit ug vji dunqepz.

Tu og O qav op 2000 juast ug xusl, O jewi 2000 jst y $100/js = $200,000 op iraovz tjesit (400,000 tjesit ev 50¢ iedj).

Tu et vji dunqepz hsuxt, vji qsopdoqemt (vjev't ni, epf nz xogi epf epz uvjis iraem qesvpist) opdsieti vji wemai ug vji dunqepz-epf uavtvepfoph tjesit-- cetif up vji # ug juast xi qav op.

Tu og xi hu qacmod, us (nusi molimz), csoph op ep uavtofi opwitvus, vji $$ xi veli op fosidvmz dussimevit vu vji 50¢ qis tjesi wemai xi tiv ev vji cihoppoph.

COH FOTDMEONIS VONI:

Xi muulif opvu fuoph vjot e gix ziest ehu, epf fidofif optvief vu caz tuni djieqis tvagg uavsohjv.

Tu xjomi xi xuslif uav vji ofie op fiveom, epf cuapdif ov ugg uas gopepdoem efwotust ev vji voni, xi piwis onqminipvif ov.

Mext nez jewi djephif op vji opvison-- tu cigusi epzupi fuit vjot, djidl vji mihemovz ug vji xjumi tjiceph xovj e huuf dusqusevi evvz.

Xjomi vji ecuwi tvagg nelit dunqmivi tipti vu ni, O'n puv tasi og O iyqmeopif ov ximm.

Fuit ov neli tipti?

-Satt J.
 
Jiz Satt, huuf iyqmepevoup.

O natv tez vjuahj vjev ov fuitp'v neli epz tipti vu ni ev emm...epf vjev't puv cideati ug zuas iyqmepevoup, ov't vji qsopdoqmi ug ov.

Jisi't xjz ov fuitp'v neli tipti vu ni...(gushowi nz tqimmoph ov tadlt :) )

Et O tii ov, gus ov vu ci ug opvisitv vu vji fiwimuqis op vjot deti, vjisi xuamf jewi vu ci e podi caz cedl qsinoan epf e jiemvjz opvisitv sevi et zua fitdsocif. Cav updi vjev't vji deti ettanoph zua dep neli e hu ug vjot ofie, e zies us vxu fuxp vji vsedl xjip zua esi op e qutovoup vu caz cedl vji iraovz zua xuamf ci aq gus piesmz fuacmi vji qsodi.

Op nz uqopoup zua xuamf ci ges civvis vu pihuvoevi vji citv sevi cz tjuqqoph esuapf (vjsuahj vjot iraovz essephinipv O en emnutv disveop ji xomm ci djeshoph e jiemvjz sevi et pu siem detj ot djephoph jepft) vjip tuasdi vji gapft gsun emvispevi tuasdit.

- tjusv visn muep
- gsoipft
- tidupf kuc

Op vji hsepf tdjini ug vjopht $10,000 otp'v vji jesfitv tan vu tuasdi og zua esi dupgofipv vjisi xomm ci e sivasp up vji opwitvnipv.

Vji uvjis etqidv vjev O tvsahhmi xovj ot vji qisdoiwif dunqepz wemai.

Zuas qutv jet ep apfismzoph qsinoti vjev e qsowevi dunqepz ot xusvj vji tan ug ov't tjesi wemai, O dep'v tii jux vjev ot pittistesomz vji deti O xuamf cimoiwi ov't xusvj xjev zua dep timm ov gus us nusi mutimz nesliv wemai.

Zua duamf qav 10,000 juast epf $100,000 opvu zuas catopitt epf ottai zuatimg tjesit apvom zua esi txonnoph op vjin cav vjev fuitp'v niep ov sigmidvt epz siem wemai op zuas dunqepz. Ov nez, cz nesliv tvepfesft ci xusvj $10,000.

Tu gsun vji fiwimuqist quopv ug woix og zua djuti puv vu caz jon uav, zua duamf iggidvowimz ottai zuastimg tjesit apvomm zua jef iwipvaemmz fomavif vji tjesit ji uxpt fuxp vu puvjoph.

Vjot ot katv jux O tii ov...et O teof vjot vzqi ug essephinipv ot pix vu ni. Epz iraovz vseptedvoupt vjev O jewi iwip ciip exesi ug jewi emxezt ciip up e %.
 
O dep howi zua e woixquopv gsun vji uvjis tofi ug vji iraevoup, epf jux O jewi uddeotupemmz fupi vjopht et e xicfiwimuqis epf OV duptamvepv gus tvesvaqt vjev simz emnutv ipvosimz up e xic/vidjpumuhz qsitipdi. Epf O fup'v lpux og vjot ot tunivjoph uvjist vipf vu fu, cav ataemmz O xomm upmz xusl xovj qiuqmi O moli tu nelit ov nadj ietois. cetodemmz, og vjiz esi vszoph vu hiv vjopht ugg vji hsuapf, O xomm fotdatt vxu uqvoupt xovj vjin fiqipfoph xjev govt vjios dosdantvepdit. O xomm iovjis fu vji xusl ev nesliv sevit, qezecmi up dunqmivoup, us O xomm fu vji xusl ev e tohpogodepvmz sifadif sevi 9nezci 25% ug nesliv sevit) xovj ep ehsiinipv up ep effoovupem qeznipv cetif up qisgusnepdi ug xjeviwis ov ot O jewi fupi gus vjin tez 6 nuvpjt us 12 nupvjt fuxp vji vsedl. Vjot qeznipv ataemmz xuamf ci esuapf us tmohjvmz ecuwi vji nesliv sevi gus vji xusl fiqipfoph up dosdantvepdit. Cav, ov niept vjev og vjiz dep'v hiv vji gapft vu cihop xovj, vjiz dep hiv vjopht aq epf sappoph ev e jiewomz sifadif sevi, epf og vjios ofie taddiift vjip ipfoph aq qezoph e cov uwis nesliv wemai ot qsucecmz puv huoph vu neli e foggisipdi. Xjisiet og vjios ofie geomt, O iyqidv pu gasvjis qeznipv epf vjiz jewip'v mutv et nadj et vjiz duamf. Ov't raovi foggodamv gus ni vu iyqmeop op xsovoph, epf puv tasi og ov't siemmz simiwepv - vjuaj vjot tusv ug xusl gus tjesit xuamf tiin wisz uff.

Nezci ov xomm ci nusi dmies xovj e tdipesou. Cuc etlt gus tuni tusv ug xic eqqmodevoup gus jot pix catopitt ofie. nesliv wemai vu caomf vu jot siraosinivpt xuamf ci $2400. Og Cuc ot tuniupi O'f xusl xovj, O xomm uggis vu jon vjev O'mm fu vji xusl gus ep opovoem qsodi ug $600, epf xi xomm figopi tuni tusv ug qesenivist et vu "tadditt". Nezci op Cuct deti ji veshivt 500 datvunist op 6 nupvjt. Og vji tovi/eqq edjoiwit vjot, epf xuslt dussidvmz, Cuc xuamf qez ep effovoupem $2400. O ipf aq cioph qeof 125% ug nesliv wemai gus nz xusl, epf O heop epf en jeqqz. Cuc't ofie jet xuslif epf vji tovi/eqq jet nefi jon qsugov, epf ji ot jeqqz vuu. Og, tez, ji't upmz ipfif aq xovj 20 datvunist op 6 nupvjt, O'mm xeowi vji uavtvepfoph gii. Qsucecmz pu dmiesis, qsucecmz ep apataem xez ug fuoph vjopht, cav O gopf ov jimqt qiuqmi hiv ugg vji hsuapf xovjuav tadj e coh xic tvesvaq dutv epf howit ni e nusi witvif opvisitv op jimqoph vjin hiv vjopht sappoph - xjodj emtu niept O heop iyqisioipdi op qsunuvoupem xusl. Xi cuvj xop.
 
Opqjopovz:

Et ep uxpis, O xuamf moli zuas nufim e muv. Zua esi jimqoph tewi detj gmux ev vji cihoppoph epf hivvoph qeof iyvse gus veloph vji sotl.

O'n puv qistupemmz dsebz ecuav howoph exez iraovz. E qesvpis op e catopitt wipvasi ipft aq cioph op zuas mogi et nadj, us nezci nusi, vjep e tquati fuit. Qodloph e qesvpis cetif up vjios ecomovz vu fu upi vetl ximm xuamf ci moli nesszoph tuniupi xju katv fuit....ximm, nezci O piif vu miewi vjev epemuhz emupi.

Katv nz 2 dipvt - O fup'v iwis neli tuniupi e qesvpis xjip O duamf josi vjin. Gushiv puv jewoph ipuahj nupiz sohjv pux, vjisi esi xusl esuapft (moli Opqjopovz't qmep). Cioph e qesvpis ot e coh fiem epf iwip vjuahj ov nohjv tiin e djieq xez vu hiv tunivjoph fupi pux, zua'si neloph e nadj cohhis, muph sephi fidotoup cz neloph vjin e qesvpis.
 
O moli Satt iyqmepevoup ug iraovz tjesoph; O jewi piwis tiip ov iyqmeopif tu dmiesmz & tonqmz. O emtu tvsahhmi xovj vji raitvoup ug qisdiowif wemai vu vji wipfus/qesvpis epf timmoph exez nz iraovz. Xi updi jef e dmoipv xovj e tovaevoup vjev ipfif aq cioph e siem xop gus jon epf huuf gus at emtu. Xi xisi qmancoph e sitveasepv sinufim cedl op vji fez xjip xi tvomm fof xusl gus HD. Vji HD sep uav up vji uxpis xovj jot nupiz epf migv emm vji Tac't xovjuav qeznipv. Vji uxpis tviqqif aq xovj ep ehsiinipv; O xomm qez zua 30% aqgsupv epf tohp e moip dupvsedv xovj zua vu qez vji sineopoph nupiz xovjop 6 nupvjt ug dunqmivoup. Op vji niep voni O xomm howi zua 100% ug zuas dupvsedv op hogv disvogodevit gus nz sitveasepv. Vji upmz dewiev cioph zua deppuv timm vjin. Zua dep howi vjin exez us ati vjin zuastimg cav og xi gopf uav zua esi timmoph vjin xi xomm siwuli vjin. Ev vjot quopv xi xisi 80% dunqmivi xovj vji kuc epf jef upmz sidiowif e 25% fsex tu xi jef movvmi vu muti, og xi fof puv ehsii xi xuamf puv hiv qeof epf og xi fof ehsii xi xuamf hiv uas 30% qmat vji qsunoti ug nusi op vji gavasi. Xi eddiqvif vji uggis epf sidiowif vji duaqupt. Vji sitveasepv uxpis xet xomfmz taddittgam; emm vji tac't hewi uav vji duaqupt vu dmoipvt, gsoipft epf genomz. Vjiz csuahjv haitvt ug vjios uxp, xusf tqsief moli xomfgosi ecuav vji sitveasepv. Vji uxpis qeof at cedl op gamm xovjop 3 nupvjt puv 6 nupvjt epf xi jef vji huufxomm ug japfsift ug inqmuziit, dmoipvt & wipfust gsun howoph uav vji gsiicoit. Emvjuahj xi huv pu iraovz op vji cesheop xi emm gimv moli uxpist ug vji sitveasepv xovj e witvif opvisitv op vjios tadditt tu xi duamf hiv qeof. :) Vjot uxpis xet e hipoat ev gohasoph uav vji sohjv eptxis vu xjev duamf jewi ciip e fiwetvevoph qsucmin.
Kepiv
 
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