When negotiating a purchase, the 'WHY' question precedes What, but when selling, the 'WHAT' issue should come before the 'Why'. You can't scratch an itch until you find it. Because negotiation is essentially a problem solving technique, you've got to understand the motivation of the other party. I have a sort of pecking order for motivation. I place greed at the very bottom in terms of probably negotiating success. What I look for are personal factors. You ca[URL="http://www.cashflowdepot.com/blog/article-details/articleid/139/what-to-ask-when-negotiating.aspx"]n read the full article for free HERE
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