BD64
Silver Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Check out all of @Lex DeVille's threads.
SPONSORED: GiganticWebsites.com: We Build Sites with THOUSANDS of Unique and Genuinely Useful Articles
30% to 50% Fastlane-exclusive discounts on WordPress-powered websites with everything included: WordPress setup, design, keyword research, article creation and article publishing. Click HERE to claim.Join over 90,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.
Free registration at the forum removes this block.The books you're listing are good. But what I've observed with people who are starting out with copywriting, and read all the commonly recommended copywriting books, is that they copy those writer's styles TOO much.What is the best way to learn copy?
But what I've observed with people who are starting out with copywriting, and read all the commonly recommended copywriting books, is that they copy those writer's styles TOO much.
Which is bad.
The #1 rule with copywriting is to (gasp) make people buy.
I felt that Cashvertising is more of a general book where it serves as a glossary of copywriting concepts and tricks.The best way to learn copywriting is to read the below GOLD thread.
GOLD! - 15 Days to Freedom - Make Money Copywriting in 15 Days or Less
Lex is the name when it comes to copywriting game.
He knows copywriting,NLP and other awesome stuff which you will see when you read the above thread.
Follow that thread and do the homework he gives you on that very same thread.
As for copywriting books, just pickup Cashvertising and go with it after you finish Lex's thread. You won't need any other copy books.
Thanks for the help, everyone!
I'm not just doing the Gary Halbert Challenge and learning copy for only 30 days.
I want to be really good at it. I'm in it for the long term. I'll be following all advices.
Read 151 pages of cashvertising and finished my first copy today.
Thanks, @whiz! Implemented it in my copy.
I did my homework and I found out that a lot of parents bought the product for their child. Added 2 lines to my copy:
Being honest, you could even teach it to a child! If you do it, she is really lucky.
That's the system I wanted them to teach me when I was younger.
[them - school] [ The copy is in Portuguese, translated it.]
Niche - Educational Program
I got a product to sell, so I can throw it on the market and test the effectiveness of the copy once it has social proof.
Struggles: Call to action
The books you're listing are good. But what I've observed with people who are starting out with copywriting, and read all the commonly recommended copywriting books, is that they copy those writer's styles TOO much.
Which is bad. Copywriting isn't to write in a certain way. It's not to use power words in your headlines. It's not writing in a really vivid way. It's not hand-copying sales letters until your fingers turn purple and need to be amputated. It's not writing like Russel Brunson, Joanna Wiebe or Joe Sugarman.
The #1 rule with copywriting is to (gasp) make people buy.
And there is no cookie-cutter technique that hacks the process for you. You just need to dive into the psyche of your customers. Understand them as much you can. Do a lot of deep thinking. And once you've done that, you need to take that understanding and create the perfect buying environment for your ideal customers.
I don't know if it's true, but I heard Gary Halbert went door to door trying to sell a product before writing a sales letter for it. That way, he could see people's reactions to certain pitches, hear what they disliked and liked about it and what responses put down objections.
That's a smart move. He found out what people actually thought. Instead of sitting in his ivory tower and assuming that other people would just love to buy his product for $99 or whatever. Without worrying about if a bucket brigade on line 15 would increase sales.
You need to focus on the human. The writing is important but it's only a medium for your message. You need to have a good message first.
If I were to start learning copywriting again:
I would read some psychology books -- Influence and Pre-fluence by Cialdini are a good start -- and put that knowledge to use. I'd read up on my product. I'd browse forums, websites and FB groups that are relevant to the products, and learn those people's lingo, find out what's important to them etc. I'd maybe message them and ask questions. I'd try to sell my product and see what people say.
T
Maybe John Doe wasn't going to buy that new car, but your copy said "It's the safest car tested in 2018 - they put wine glasses in the car and then did a test crash, and all the wine glasses were still in tact!" blah blah
John Doe has kids and a wife that worries about the kids. This was your target market. You knew this before you wrote the ad.
Join Fastlane Insiders.