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We are live on Kickstarter! All and any help is much appreciated..

A detailed account of a Fastlane process...

Eskil

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I saw that you had a mailing list on your site. Did you wait till you had close to your goal on your mailing list or did you just decide to go for it? Im gearing up for a kickstarter campaign as well, and i have a mailing list too.
I didn't really have a goal number of signups for the mailing list. But I felt the time was right now, having received sufficient exposure and buzz. :) But yeah - definitely build a mailing list, it is very much worth it!

This is the power of gathering up the emails of a super-interested and engaged audience:

AnRcNgQ.jpg


Yep, an avg open rate of 60% :)

Bro.... You're getting SO much free advertising via Facebook right now. This might go viral. Timing is great.... Is the weekend ! ... One reason I predict you'll hit 35K by Monday night...
Very exciting....get ready for the wave.

Eskil, I've put your link on my facebook page where I have about 1500 friends.

Thanks again you guys! :)
 

throttleforward

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In his first 24 hours, @Eskil raised over 36% of his funding goal, bringing in over $12,700 with 143 backers!

Over/under on him surpassing his goal by the end of the weekend?
 
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Daniel A

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Casey Neistat is someone you need to get your product to. Dude films loads of vids on YouTube and he does lots of commericals for pros. Seriously, check his stuff out, its really good.

+1 on Casey Neistat! Cool guy and I'm sure he would like AND use the product.

@Eskil It has been Tweeted :)
 

kevdesdev

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Backed!! This is awesome! Great job, Eskil!

This couldn't have been a better timing. I'm currently taking videos of my cat to create a short film and this is just what I need now. Can't wait to use it!
 
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Tom.V

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This is F*cking AWESOME! Great job Eskil, glad to see you knocking it out of the park. Putting it up on FB now.
 

tafy

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My wife wants one to film the baby, do you ship to the UK?
 
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Eskil

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My wife wants one to film the baby, do you ship to the UK?

Yes. :)

And yay - we just hit 50% funding not long ago, a little over 48 hours into it.
 

Travis Jamison

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Hey Bud,
A few quick tips that might help you out.
  • Put out another updated press release, but tweak it for big keywords. Now I'm not the biggest fan of press releases for backlinks, but if using them for short-term traffic it can be another story. If you do it right you can land in Google news (aka the top of the SERPS) for some sweet keywords. You would need more research, but I just searched "iphone video" and G-news is displaying at the top of the search and "gopro video" displays the news mid-page. Could make for big volume during your campaign.

  • Grey Hat SEO
    Now listen to this at your own risk, as grey-hat tactics (big blasts) can be volatile, but I see some nice oppurtunity for it here. The benefits of grey hat tactics are super fast results, and low cost in the big scheme of things. The downside is that it makes rankings much more volatile. Good news is that you only need this to rank for another 27 days, unless you're planning on the kickstarter page being a long-term lander.

    Right now the #1 ranked page for "gopro stabilizer" (1000/m volume) is actually another Kickstarter campaign. I would be willing to bet that a quick blast of some backlinks combined with the authority of the kickstarter domain would put your page at the top within a week for a bunch of traffic terms.
Just some thoughts. Feel free to PM me if you want some more guidance.
Cheers
 
Last edited:

Mattie

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Three times the charm! :) On my three facebook pages! :) Hope you get all you need! :)
 
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MitchC

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Awesome!! One thing I noticed however is that the 10x pack is really expensive. All of the prices actually are really random
The stick is 74
clapper 25
extra gopro plus clapper $11
extra gopro plus fish eye 26
extra gopro clapper fisheye is $176??? You could back the clapper and the director for $51
Student group, a viable and profitable option you would be ecstatic if people chose, values the clapper, fisheye and gopro at $111??
 

Eskil

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I appreciate the tips @Travis Jamison, thanks ;)

@BookwormMitch Yeah I'm thinking about at least re-structuring some of the higher levels, add some in between or whatever that can all make more sense. Thanks for the input!

So... we're now 4 days in and we're at 69% funded! :pompus:
 

TurboWagon

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Eskil

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Yay, the first 7 days have passed and we have reached 91% funding! :)

Thanks again to everyone for the support!

Here's a resource for you @Eskil , just launched, it's an opportunity to promote individual Kickstarter campaigns on kottke[dot]org through sponsored posts:

Interesting. I hadn't heard of these guys before. Do you know much about their potential reach or influence? I see some numbers they report on their page but of course that is a bit biased too as it's a paid service.
 

MJ DeMarco

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TurboWagon

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Yay, the first 7 days have passed and we have reached 91% funding! :)

Thanks again to everyone for the support!

Interesting. I hadn't heard of these guys before. Do you know much about their potential reach or influence? I see some numbers they report on their page but of course that is a bit biased too as it's a paid service.

I don't know much about their traffic. I just love their content, saw the post where they announced the Kickstarter service and thought of you. Here are some useful traffic research sites: alexa.com, quantcast.com, similarweb.com
 
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EvanOkanagan

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$34,866.. Nice!

You should hit your goal within minutes! Congrats!
 
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Eskil

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YES!!!!!!!!!!!!

We did it, in just 8 days!

Needless to say - I am super stoked about reaching the Kickstarter goal already! :)

Thanks once again to everyone here on the forum who has helped me so far as well. Either with a pledge or just by spreading the word.

Time to set up some stretch goals, and see how much further I can take this baby!
 

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Hey this is a great idea congrats Eskil. If it is possible you could expand your market by introducing a port for the Canon and Nikon DSLR's, maybe even a software solution like for the SD memory cards. Also, maybe a plugin for the post processing video editing software as well. It should also be easy to use viral marketing for this product by sponsoring some top extreme athletes on youtube.
 

pds

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Congrats Eskil! This is a very inspiring post. I expect this to go viral eventually
 
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Alveko

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Woah, 5 days to go, almost 75k pledged. Awesome, great job man!
 

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