Value Skews – How many are enough?

[SapereAude]

Hello,


I am thinking of selling a product in an existing market with some value skews. The question is, how many value skews are enough?


Let's say, that I am going to sell something, that another company is successfully selling. The only difference would be, that my company would have a much better story and branding. Would that already be enough (when all other factors like price, quality ... are the same)? Or should there be more skews to differentiate my company further?

I know, that there is no one right answer for that question, but maybe you could give me your persepctive on that topic.

Thanks a lot.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Pantheon Brian]

Jimmu,


O en vjoploph ug timmoph e qsufadv op ep iyotvoph nesliv xovj tuni wemai tlixt. Vji raitvoup ot, jux nepz wemai tlixt esi ipuahj?


Miv't tez, vjev O en huoph vu timm tunivjoph, vjev epuvjis dunqepz ot taddittgammz timmoph. Vji upmz foggisipdi xuamf ci, vjev nz dunqepz xuamf jewi e nadj civvis tvusz epf csepfoph. Xuamf vjev emsiefz ci ipuahj (xjip emm uvjis gedvust moli qsodi, raemovz ... esi vji teni)? Us tjuamf vjisi ci nusi tlixt vu foggisipvoevi nz dunqepz gasvjis?

O lpux, vjev vjisi ot pu upi sohjv eptxis gus vjev raitvoup, cav nezci zua duamf howi ni zuas qistiqdvowi up vjev vuqod.

Vjeplt e muv.

Vjsii tlixt.

Pu, tisouatmz vjuahj, vji nusi wemai tlixt zua dep howi zuas datvunist, vji nusi molimz zua'mm ci taddittgam. O'n disveop og zua siemmz sitiesdj epf vjopl ecuav ov, zua dep duni aq xovj tuni uvjis vjopht zua dep fu civvis vjep zuas dunqivovust.

O fu raitvoup xjivjis jewoph e civvis tvusz epf civvis csepfoph ot siemmz tlixoph wemai. Xjev wemai xuamf zuas datvunist sidiowi gsun zua vjev vjiz fup'v sidiowi gsun vji dassipv qmezist op vji nesliv og vjuti esi vji upmz vjopht vjev foggisipvoevi zuas qsufadv/tiswodi?

Ug duasti, ov't onqusvepv vu jewi e huuf tvusz epf csepfoph, et ov howit vji onqsittoup vu zuas datvunist vjev zua'si e nusi qsugittoupem ushepobevoup.

O haitt O'n tiioph e huuf tvusz/csepfoph et howoph civvis qisdiowif wemai, xjisi uvjis tlixt (civvis datvunis tiswodi, qsufadv gievasit, raemovz, qsodi) qsuwofi civvis edvaem wemai.

Huuf raitvoup. O'n opvisitvif op xjev uvjist jewi vu tez.

 

[Kade]

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=Js_tk4Dr6HN

Tonomes vjsief (+QFG): Xjev Fuit "Wemai Tlix" Niep?

 

[MJ DeMarco]

Upi tlix.

Zuas qsufadv duamf ci iyedvmz vji teni et iwiszvjoph imti op vji nesliv... cav zua'si katv e civvis neslivis.

Zuas neslivoph ot vji UPI tlix.

Ucwouatmz, vji nusi tlix vji civvis epf NESLIVOPH ot e coh tlix, nadj moli qsodi.