MJ DeMarco
I followed the science; all I found was money.
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The Rule of Persistence states that whatever you repeatedly choose in the short term, its Polarity will persist and endure in the long term.
Choose Easy? You not only GET Hard, you LIVE Hard.
Choose Hard? You not only GET Easy, you LIVE EASY.
Case in point.
I just hit a major goal today: getting my “Whoop Age” 10 years younger than my actual age.
The thing is, I don’t feel 47-- I feel more like 33.
The point is, this state of EASE persists. I live it every moment of the day; it has become my default state of being.
And yet, what is the price of this ease? What is the cost of this level of health and fitness?
I Choose Hard. And those "pains" are short-term and transient.
The question is... how much MONEY would you pay for an extra 10 QUALITY YEARS of life? No, I’m not talking about 10 years in a wheelchair staring at a wall.
I mean 10 years of whatever stirs your soul: Travel, pickleball, skiing, time with the grandkids...
$500K? $5M? $10M?
Whatever the number, that price cannot be paid with money. It must be paid with HARD.
Of course, none of this might matter. I could get hit by a bus tomorrow or struck down by some random disease. But the point is twofold:
This isn't just about health; it applies to every facet of your existence. What Hard investment are you refusing to make right now? By dodging the cost today, you are forcing “future you” to pay the bill for your current negligence.
The Rule of Persistence states that whatever you repeatedly choose in the short term, its Polarity will persist and endure in the long term.
Choose Easy? You not only GET Hard, you LIVE Hard.
Choose Hard? You not only GET Easy, you LIVE EASY.
Case in point.
I just hit a major goal today: getting my “Whoop Age” 10 years younger than my actual age.
The thing is, I don’t feel 47-- I feel more like 33.
The point is, this state of EASE persists. I live it every moment of the day; it has become my default state of being.
And yet, what is the price of this ease? What is the cost of this level of health and fitness?
I Choose Hard. And those "pains" are short-term and transient.
- I choose Hard: I banish screens from my bed.
- I choose Hard: I’m in bed and ready for sleep by 10:30 PM.
- I choose Hard: I do not eat three hours before bedtime.
- I choose Hard: I regularly exercise, lift weights, jump rope, and stretch.
- I choose Hard: I eat a mostly plant-based diet and avoid processed junk and fast food.
The question is... how much MONEY would you pay for an extra 10 QUALITY YEARS of life? No, I’m not talking about 10 years in a wheelchair staring at a wall.
I mean 10 years of whatever stirs your soul: Travel, pickleball, skiing, time with the grandkids...
$500K? $5M? $10M?
Whatever the number, that price cannot be paid with money. It must be paid with HARD.
Of course, none of this might matter. I could get hit by a bus tomorrow or struck down by some random disease. But the point is twofold:
- I’m putting the probability and the odds in MY FAVOR.
- I’m making the hard choices and accepting temporary sacrifices so I can endure EASE every minute of the day. Not for a weekend, not for a few days a month—EVERY. FN. MOMENT.
This isn't just about health; it applies to every facet of your existence. What Hard investment are you refusing to make right now? By dodging the cost today, you are forcing “future you” to pay the bill for your current negligence.
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