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Ok, here's the situation. I'm working a sales job. I took the job to get better at selling. This is an "earn while you learn" experience.
I see an angle. I see an opportunity to (maybe) apply leverage by prospecting an area my new colleagues may have overlooked. My idea is to test my theory locally by putting together a list and mailing a letter. If it bears fruit, national scale lists could be bought (locally I could do it from public records) and the whole process scaled up.
Here is my conundrum. Do I exercise my weak copy writing skills and write my own letter, or sub that out? Pro side of DIY, I am doing this whole thing to improve my skill set. Con being that if my letter sucks it would skew the results of my test run. If I get weak response, I won't know if it was my letter or if my target is off. By extension, if it flops with a bought letter it could be because the hired writer's work wasn't a good fit. Lots of variables.....
Should I dig out my copy of Cashvertising and write, or should I focus on the prospecting and closing and hire a writer?
All opinions welcome, but I know this is on me in the end. I am asking advice, and am grateful to get anything that I can weigh into my decision. In the end I own the choice I make. I'm mulling this over during the time it takes to get a list (which is mostly a matter of making the time to get it in between hustling and family life) then it's time to act.
What would you do? Why?
I see an angle. I see an opportunity to (maybe) apply leverage by prospecting an area my new colleagues may have overlooked. My idea is to test my theory locally by putting together a list and mailing a letter. If it bears fruit, national scale lists could be bought (locally I could do it from public records) and the whole process scaled up.
Here is my conundrum. Do I exercise my weak copy writing skills and write my own letter, or sub that out? Pro side of DIY, I am doing this whole thing to improve my skill set. Con being that if my letter sucks it would skew the results of my test run. If I get weak response, I won't know if it was my letter or if my target is off. By extension, if it flops with a bought letter it could be because the hired writer's work wasn't a good fit. Lots of variables.....
Should I dig out my copy of Cashvertising and write, or should I focus on the prospecting and closing and hire a writer?
All opinions welcome, but I know this is on me in the end. I am asking advice, and am grateful to get anything that I can weigh into my decision. In the end I own the choice I make. I'm mulling this over during the time it takes to get a list (which is mostly a matter of making the time to get it in between hustling and family life) then it's time to act.
What would you do? Why?
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