Here is my conundrum. Do I exercise my weak copy writing skills and write my own letter, or sub that out? Pro side of DIY, I am doing this whole thing to improve my skill set. Con being that if my letter sucks it would skew the results of my test run. If I get weak response, I won't know if it was my letter or if my target is off. By extension, if it flops with a bought letter it could be because the hired writer's work wasn't a good fit. Lots of variables.....
If you have an opportunity to learn how to write copy...always do it. Learning how to communicate through the written word is a skill that'll be needed at least until we die...
The best thing to do is write 2 letters. NOT two letters that are 'kinda' the same. Write two different angles.
For example, in copywriting, there's a common myth that the only two types of ad messages are "greed" and "fear." It's not true, but it doesn't matter, let's just use those two for now.
If you sold AC units for example.
1. One letter might be about "comfort, enjoyment of family together, all thanks to a working AC"
2. The second letter might be: "the absolute worst time to buy an AC is when it breaks...because you're more likely to spend 75% more than if you got yours checked out now...etc."
It's usually best to test at least 100 people with one iteration before calling it a success/failure.
So, start with at least 200 people. 100 for each letter.
IMPORTANT NOTES!!!!! The above will only work if two things are certain and verified...
1. The list you buy has the means to buy what you sell
2. They might actually need what you sell.
Selling an AC unit to someone on welfare would be a waste.
Selling an AC unit to someone in an apartment complex would also be a waste.
Both, these examples...you could send out 1000 letters with the best freakin' copy on the planet and get 0 responses.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.