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RANT The Supremacy of Selling

Discussion in 'Education, Learning, Books' started by BrooklynHustle, Oct 1, 2018.

  1. BrooklynHustle
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    BrooklynHustle Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Recently started re-“reading” Ready, Fire, Aim by Michael Masterson (love this book :fire:), this time via the audio version.

    In this chapter he makes the point that until you develop a system for selling your product or service profitably, you do not have a sustainable business, and so that should be your primary focus.

    In other words...

    Without sales, you have no business.

    Seems simple, but so often ignored. What do you think?

    5A200E41-9BC7-4336-8960-04023694C5E2.jpeg
     
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  2. ApparentHorizon
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    ApparentHorizon Gold Contributor Speedway Pass

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    “If you can't measure it, you can't manage it.” - Peter Drucker
     
  3. amp0193
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    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I've taken it to heart.

    I try to outsource, contract, or hire anything that isn't sales related. And soon I'll be to the point that I have to hire out the sales.

    I try to think of the value of my time input. If I'm in the warehouse packing boxes, my time is worth $10/hr. If I do a few hours of email and close a $3000 deal, my time is worth $1000/hr.

    If I spend more time on $1000/hr tasks, then I'll be able to afford to hire more people to do the $10/hr tasks.
     
  4. therealmark
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    therealmark Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    I’ve got to read this book. I totally agree.
     
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  5. WJK
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    WJK Gold Contributor Speedway Pass

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    Selling can take many forms. Make a good deal is a type of selling. Buying right is another. Serving a client or customer is part of selling to them. Some of these activities are hard to quantify, but they are important to the process. There are things I personally do that most people won't. They'll hire out thinking those activities are not worth their time. I have very good reasons for my choices.
     
  6. amp0193
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    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Agree with some of this.

    Selling is anything that will help generate sales It could be calling a customer, adding emails to an auto follow-up sequence, messaging 20 celebrities on Instagram.

    But, there comes a point that even all this is not worth your time... and it does need to be hired out. Not that it's not important, it IS important. There are just even more important things to do.


    When doing all of these things interferes with the ability to strategize and plan and chart the course for the future, it's time to hire. Everything I do can be outsourced. I am no-one special, and am completely replaceable. I try to keep that in mind.
     
    Last edited: Oct 3, 2018
  7. WJK
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    WJK Gold Contributor Speedway Pass

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    I don't know what you are doing in your business, BUT I am not replaceable in mine for certain tasks. If you can hire it out, fine. And I do hire people to do a lot of the "no-brainer" chores. I've never thought of myself as a "no-one" and I am not "completely replaceable." In those famous words, "The buck stops here" with me. I have seen so many businesses fail when the owner takes his eyes off of the ball...
     
  8. amp0193
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    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    You're limited by time.

    How do you grow when the buck stops with you for the tasks you're doing now?

    I can be the sales guy. Or I can be the guy managing 4 sales guys, making sure they're doing sales the way I do it.

    Or I can be the guy managing the guys who manage the sales guys. Making sure they are managing the sales guys the way I would, so that the sales guys are selling the way I would.

    In all scenarios I'm still the guy responsible for sales. My day to day tasks are just different and the scale is much larger.
     
  9. YoungPadawan
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    YoungPadawan Miles to go before I sleep Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I've started to realize that sales/marketing is some of the highest $/hour tasks you can do in your biz.

    You can find almost anyone willing to work for chump change doing any technical task (SEO, packaging, programming, etc)

    The big dinero comes from the sales/marketing.
     
  10. amp0193
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    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Know how to sell and you can be successful in just about anything.

    I entered an industry last year that I previously knew nothing about. I had to hire or outsource just about all of the technical work required to get rolling, and for day to day operation. I couldn't run my operations if I wanted to... I'd need at 10 years of on the ground experience. I'm no Elon Musk.

    But, I know how to sell these things!
     
  11. WJK
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    WJK Gold Contributor Speedway Pass

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    So, you are important to your business. Years of experience, coupled with personal relationships with your customers, lead to specialized knowledge that you can't JUST hire out. You can never make sure that anyone else does things just the way you would. You own the business. You have a personal interest. They are earning a paycheck. If they were that diligent, they would the owner of their own business. Our greatest disappointment in the world is when we expect others to do what they cannot do. I hope you upgrade your view of yourself and your importance.
     
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  12. amp0193
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    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I think people can be capable of a lot.

    Sell the dream, sell the purpose. Doing good in the world. Changing it for the better.

    I used to be a teacher, and I always found it fascinating how the same kids would go to the moon for some teachers, and wouldn't do jack sh*t for others. If I want more than I'm getting, I look in the mirror at what I can do differently.

    Idealistic and naive... possibly. Maybe I'll change my tune in a few years.

    I realize I'm important. Not because of my skills, abilities, or experience, but because I made the choice to do it, and no one else did.

    There are people much more qualified to do almost every aspect of what I do. And as it makes sense, I'll hire them.
     
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  13. WJK
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    WJK Gold Contributor Speedway Pass

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    You're right. And by working your business, you gain the skills, abilities and experience factors. You will start to see the world differently. You will plainly see patterns where others see chaos. You'll know what people are going to say before they open their mouths. You will make it look easy. Everyone will think they can do your job. That is the point where you are an expert.
    In the meantime, hire those who know more and get them to teach you. Be humble, while you soak up everything like a human sponge. Trade your knowledge for theirs. Ask questions & talk in proportion to the ratio between your ears and your mouth-- 2/1.
    Good luck!
     
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  14. Walter Hay
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    Walter Hay Legendary Contributor FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I consider that Michael Masterson is too limited in understanding of what he calls "Marketing." See the first sentence in the page appearing in Post #1 above. For example, he separates marketing from product development.

    I completely agree with the no-brainer that "Without sales, it is very hard to sustain an ongoing business".

    But.....

    Marketing is much more than advertising and salesmanship. See my post here: https://www.thefastlahttps://www.th...ating-a-real-product.54128/page-3#post-664805 dealing with the definition of marketing.

    Walter
     
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  15. BrooklynHustle
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    BrooklynHustle Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Agreed!

    Given how critical it is, why do you think so many aspiring entrepreneurs avoid it at the start?
     
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  16. BrooklynHustle
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    BrooklynHustle Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    The link appears to be broken, unfortunately. I’d like to read this post.
     
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  17. Walter Hay
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  18. Bryan James
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    Bryan James Bronze Contributor Speedway Pass

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    What sales are to a business is what oxygen is to a person.
     
  19. BrooklynHustle
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    BrooklynHustle Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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  20. BrooklynHustle
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    BrooklynHustle Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I think sales are that important.

    For some reason they don't seem to get enough attention and respect from beginning entrepreneurs.

    (TMF doesn't make that mistake though)
     
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