The Supremacy of Selling

[BrooklynHustle]

Recently started re-“reading” Ready, Fire, Aim by Michael Masterson (love this book ), this time via the audio version.

In this chapter he makes the point that until you develop a system for selling your product or service profitably, you do not have a sustainable business, and so that should be your primary focus.

In other words...

Without sales, you have no business.

Seems simple, but so often ignored. What do you think?

 

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[ApparentHorizon]

“If you can't measure it, you can't manage it.” - Peter Drucker

 

[amp0193]

I've taken it to heart.

I try to outsource, contract, or hire anything that isn't sales related. And soon I'll be to the point that I have to hire out the sales.

I try to think of the value of my time input. If I'm in the warehouse packing boxes, my time is worth $10/hr. If I do a few hours of email and close a $3000 deal, my time is worth $1000/hr.

If I spend more time on $1000/hr tasks, then I'll be able to afford to hire more people to do the $10/hr tasks.