Recently started re-“reading” Ready, Fire, Aim by Michael Masterson (love this book
), this time via the audio version.
In this chapter he makes the point that until you develop a system for selling your product or service profitably, you do not have a sustainable business, and so that should be your primary focus.
In other words...
Without sales, you have no business.
Seems simple, but so often ignored. What do you think?
![5A200E41-9BC7-4336-8960-04023694C5E2.jpeg 5A200E41-9BC7-4336-8960-04023694C5E2.jpeg](https://www.thefastlaneforum.com/community/data/attachments/18/18594-550daded603c3ac0d65d5bff0b6d82cc.jpg)
![Fire :fire: :fire:](/community/imgs/emoticons/em-fire.png)
In this chapter he makes the point that until you develop a system for selling your product or service profitably, you do not have a sustainable business, and so that should be your primary focus.
In other words...
Without sales, you have no business.
Seems simple, but so often ignored. What do you think?
![5A200E41-9BC7-4336-8960-04023694C5E2.jpeg 5A200E41-9BC7-4336-8960-04023694C5E2.jpeg](https://www.thefastlaneforum.com/community/data/attachments/18/18594-550daded603c3ac0d65d5bff0b6d82cc.jpg)
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