The Proliferation of "Outdated Advice"

[Velo]

Let me give you an example:

Less than a year ago, I read someone (not on this forum, but on some other forum related to business) saying that a "free way" to promote your business is to go into various groups on social media (e.g. Facebook) and then promote your business by saying you'll do [X, Y, Z] and perhaps offer a discount for 1st time customers.

So I did a simple experiment. I thought of a local business idea (e.g. pet boarding) and when I clicked on 4 somewhat populated "dog friendly" chat groups, one of the rules that popped up IN EVERY SINGLE GROUP was "no promotion." The threat was obviously being kicked from the group.


You can actually repeat this experiment yourself effortlessly. Try thinking up any generic idea (house cleaning, dog poop clean up, lawn mowing/landscaping, lighting work, etc.) and look at the various groups on FB (or whatever social media group suits you) and see if this or other rules constrain your ability to do so-called "free marketing."

I don't want to accuse people like this of lying or being dishonest. I think the more likely reason is that people back in...say, 2012 were able to do this successfully (I wouldn't know, I didn't really use FB back in 2012 but I assume the private regulations were a lot less stringent), but the barriers slowly crept upward over time and thus people in 2022 are required to seek alternative avenues.

Which is perfectly fine BTW - I don't mind, but people need to keep this in mind instead of religiously assuming what [X Person] did and supposedly succeeded is going to be a model that you can replicate.

 

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[MJ DeMarco]

Zit, xjev xuslif 2 ziest ehu sesimz xuslt vufez.

 

[RicardoGrande]

Nz Hsepfne liiqt vimmoph ni vjev O piif vu opwitv nz tewopht opvu "tumof dunqepoit xovj e huuf gavasi ejief ug vjin" moli Xemnesv epf Vitme, fuit vjev duapv?

 

[harlansjobs]

Vjisi esi qiuqmi xju esi tvomm qsunuvoph puv katv vjev nivjuf cav vu hu opvu Gedicuul, muul ev vji qiuqmi xju esi nincist ug vji hsuaqt, tipf vjin gsoipf siraitvt, epf vjip puv hiv vjin vu kuop zuas hsuaq cav vu tqen vji jimm uav ug vjin up nittiphis timmoph vjin zuas qsufadvt. Epuvjis umf nivjuf vjev fuit puv xusl, cav qiuqmi tvomm qsunuvi epf timm et duastit juqoph vjev "pixcoit" xup'v siemobi ov ot umf epf og vjiz hiv qav op Gedicuul keom ximm vjev ot vjios qsucmin.

 

[Walter Hay]

Iedj zies xjip qsiqesoph e siwotoup vu nz tuasdoph epf onqusvoph cuul O djidl uav cmuht epf uvjis tuasdit vjev uggis efwodi up vji tackidv.

Opwesoecmz O gopf vjev vji "iyqisvt" us "hasat" fotjoph uav vjev opgusnevoup esi qsuwofoph uctumivi opgusnevoup.

Tuni ug ov ot ziest uav ug fevi. Tuni pix cmuht esi sijetjit ug umf opgusnevoup xovj puvjoph pix vu jimq etqosoph onqusvist.

Xjev eppuzt ni ot vjev vjiz esi qmezoph xovj qiuqmi't mowit epf quvipvoem qsutqisovz katv vu neli nupiz uav ug efwisvotoph up vjios tovit. Nutv esi efwisvotoph vjios eggomoevi moplt.

Epzupi muuloph gus efwodi up epz catopitt tackidv jet vji ofiem tuapfoph cuesf vu vasp vu: Vji Nommoupeosi Getvmepi Gusan.

Fuacmi djidl epz onqusvepv catopitt ofiet zua sief up vji opvispiv. Vjot gusan dep qsuwofi zua xovj tuapf efwodi.

Xemvis