Youtube was one of the ways to market the product. It was for gaining scale.They have their own website and have 100k followers on other social media too. The real product was self help products and service , entertainment , coaching services etc. I cannot elaborate everything if you are going to pin point a simgle thing and come back at me. Only a dumb person would try to make money through YouTube .Mensutra is creating video solutions. | Patreon. He makes money though private consulting but is unable to make money for his products. Patreon is one of the ways to monetise his stuff.Mensutra.You really must read the book. A YouTube channel is about as far from Fastlane as you can get and you have even made that point for me!
Time - The 'business' is dependant on the content that you create. You will need to add content all the time to maintain subscriber numbers.
Entry - Any fool with a webcam and an internet connection can copy your content over night.
Scale - One distribution channel. Limited to YouTube users. Your quote 'they were unable to monetise it after a certain limit'.
Control - You're using someone else's platform = zero control. YouTube bans you or stops you using its service. Business over. You don't own that business or your content.
Productocracy and therefore a Fastlane business? Not in a million years.
Please try and understand the concept!
He also has a website and is on various social media.
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